China News Service, Beijing, February 10 (Reporter Shangguan Yun) It’s the Spring Festival again. Over the years, Spring Festival customs have continued to enrich and develop. Watching the Spring Festival Gala has long become one of the Chinese New Year customs.
This year, China Central Radio and Television's "2024 Spring Festival Gala" has many more programs. "Poetry of Mountains and Rivers in Chang'an" attracted praise from everyone, and "Koi" and "Healthy to the Order" also left a deep impression on the audience.
Leng Song, secretary-general and researcher of the World Media Research Center of the Chinese Academy of Social Sciences, believes that the Spring Festival Gala has actually surpassed its own attribute of "artistic evening party" and evolved into a "big feast" with Chinese spirit and traditional culture as the main course, and is working hard Integrate traditional culture with fashionable national trends.
"2024 Spring Festival Gala" celebrates the Chinese New Year with the world. Photo courtesy of CCTV
Why are they impressive?
There were many unforgettable moments on the stage of this year’s Spring Festival Gala.
Some people were deeply impressed by the opera program "A Hundred Flowers in Bloom" and felt the unique charm of traditional art. "In addition, some programs mentioned ancient Chinese poetry more than once, which made people feel very familiar."
Many people also liked the "Poetry of Mountains and Rivers in Chang'an" at the Xi'an branch venue. They summarized the high-frequency words in their impressions, including the taste of the new year, the comparison between the past and the present, the atmosphere of the Tang Dynasty, cultural heritage, national pride, etc.
Xiao Wang stayed in Xi'an for four years. She said that the poem recitation session of "Poems of Mountains and Rivers in Chang'an" evoked such romantic and magnificent simple emotions, which made many people around her cry.
This is also true for Li Bai's image. In the modern city with thousands of lights, the figure of the "cyber poet" who once bathed in the same moonlight as people made the audience feel the charm of poetry that spans thousands of years. It still touches people's hearts today.
The program is out of the circle and the cultural atmosphere is full
Looking back at the Year of the Dragon Spring Festival Gala, many programs incorporate excellent traditional Chinese cultural imagery in terms of creation, visual presentation, and costume design.
"2024 Spring Festival Gala" celebrates the Chinese New Year with the world. Photo courtesy of CCTV
The creative New Year's custom show "New Life" uses TD interactive technology and projection technology to put the intangible cultural heritage pasta performance and dance performance in the same frame, singing the steaming breath of life in dialect, which is refreshing.
Another amazing program is the traditional Chinese pattern creation show "Nian Brocade", which selects representative patterns from the four dynasties of the Han, Tang, Song and Ming dynasties, and uses songs + virtual synthesis technology to weave a picture that spans thousands of years. Contains a picture of pattern changes.
Taken together, Leng Song believes that in recent years, the Spring Festival Gala has paid more attention to the exploration of traditional culture and the two-way pursuit of intelligent technology and artistic aesthetics, which has enhanced the visual beauty and imagination of the Spring Festival Gala.
"This year, the Spring Festival Gala combines IP with reality. On the one hand, "We Grow Up Watching Cartoons" brings a lot of memories to the audience born in the 70s and 80s; on the other hand, people can see that the cartoons of that year Some of the ideals based on human imagination have now become reality, and we can feel the prosperity of our motherland from them," he said.
Not only that, Leng Song said that the Spring Festival Gala and cultural tourism have also begun to go in both directions. This year’s four sub-venues are basically cultural check-in places. It is foreseeable that during the Spring Festival holiday, these check-in places may also be affected by the heat.
Data map: The picture shows the scene of the "Dancing Music of Xinjiang" program at the Kashgar branch of the Spring Festival Gala. Photo by Dong Xiao
The Spring Festival Gala in the changing customs of the year
In fact, in recent years, the Spring Festival Gala's "out of the circle" programs almost all have one thing in common: seizing the essence of China's excellent traditional culture and finding expressions that conform to contemporary aesthetics in the inheritance. The earlier dance poetry drama "Only This Green" 》And so on.
"In the past three to five years, on the basis of celebration, the Spring Festival Gala has paid more attention to the creative transformation and innovative development of traditional culture. In terms of 'respecting the past but not retro', it has combined a large number of fashion elements with Chinese history and traditional culture." Lengsong said.
In his view, the Spring Festival Gala is a super IP for cultural exchanges and mutual learning. It accompanies the people across the country to celebrate the New Year. It has long surpassed its own attribute of a literary evening and has evolved into a "big feast" with Chinese spirit and traditional culture as the main course. , becoming a golden business card for international communication.
As time goes by, for many people, "watching the Spring Festival Gala" has already become a New Year custom. Acrobatics, magic, opera, singing and dancing... For decades, the Spring Festival Gala has always brought joy to people and conveyed sincere blessings. (over)