China News Service, Xi'an, February 9th: "Generation Z" plays with the relaxation of the four treasures of the study to add color to the New Year
China News Service reporter Zhang Yichen Dang Tianye
"The first couplet says, 'Eat more and you won't gain weight, and you will be healthy', and the second couplet 'If you have money and leisure, you will have more money,' which means 'winner in life.'" Looking at the Spring Festival couplets his son bought online, Bao Zhihua, a Xi'an citizen in his late fifties, said that he was the first to This time I had trouble posting Spring Festival couplets.
The Spring Festival is approaching, and among many customs, posting Spring Festival couplets is a traditional "project". Through this form of calligraphy and literature, the Chinese express their best wishes for bidding farewell to the old and welcoming the new.
"Our traditional Spring Festival couplets require a neat format, a pronounced pronunciation of 'even and straight', and an auspicious meaning. A good couplet represents the fortune of the new year." Bao Zhihua said that for the older generation who are used to being restrained and reserved, "traditional "It's a habit. But today's new generation of young people in China have their own views on this tradition.
At the urging of her parents, Wang Xinyu, a white-collar worker in Xi'an, went to a new year market to buy Spring Festival couplets for her family. "I could never tell the difference between the upper and lower couplets of Spring Festival couplets before, and I once bought two upper couplets to take home. I will never buy the wrong one again this time."
After choosing for a long time, he pocketed a pair of "frank and straightforward" Spring Festival couplets. "The first line is 'We must strive for success in the new year', the second line is 'I will earn him 100 million first', and the horizontal line is 'Get richer day by day'." Wang Xinyu showed the Spring Festival couplets in her hand with a smile.
The most cultural street in Xi'an is undoubtedly the Academy Gate adjacent to the Forest of Steles Museum. On both sides of the street, there are more than a hundred shops selling elegant items such as rubbings of inscriptions, calligraphy and paintings of famous people, seals, and the Four Treasures of the Study. Qiao Junlong's cultural and creative store is very conspicuous among the shops.
On February 8, Qiao Junlong, a cultural and creative practitioner in Xi'an, introduced the trendy cultural and creative products in his store. Photo by China News Service reporter Dang Tianye
Walking into the shop, the tiles that originally "grew" on the house have been transformed into portable decorations; the worn vertical ancient books have been dismantled and reorganized into lampshades for table lamps. However, the most popular ones are all kinds of seals.
During the reporter's interview, tourists from all over the world came to the store to get their stamps stamped. "For me, stamping the most distinctive local seal on the postcard is the only way to complete the 'check-in'. Today I specially stamped the word 'Tese', which means 'extremely great' in Shaanxi dialect." Dong Nan, a passenger returning to Gansu from Guangdong, said that he passed through Xi'an specifically to buy some trendy cultural and creative products such as seals, calligraphy, and Spring Festival couplets.
"Most of the people who come to my store are college students and young white-collar workers, and they are happy to pay for cultural creativity and unique designs." Qiao Junlong believes that from the previously popular hand-drawn maps to the "hot" new Spring Festival couplets and emoticon seals, All illustrate young people’s love for traditional Chinese culture and their urgent need for cultural innovation.
In recent years, with the rapid development of China's Internet, on the Internet with "post-95s" and "post-00s" young people as the "main force", Internet culture such as emoticons, jokes, memes, etc. have been constantly innovating and breaking through the "dimensional wall". ” gradually penetrated into traditional Chinese culture.
"Guiyuan", a 24-year-old girl from Xi'an, has been studying calligraphy for nearly ten years and can write beautiful calligraphy. Out of personal interest, she tried selling calligraphy and painting works at a street stall a few months ago. As a "senior netizen", "Guiyuan" is well aware of the preferences of young people. At her stall, there are both animation works created using traditional Chinese painting techniques and Spring Festival couplets composed of Emojis.
On February 6, "Guiyuan", a cultural and creative practitioner in Xi'an, showed off his new Spring Festival couplets. Photo by China News Service reporter Dang Tianye
"We not only write Spring Festival couplets for everyone offline, but also create some fashionable content popular with young people through online customization, such as 'Smooth landing, cute pets and health' and so on." "Guiyuan" said that innovation not only requires In terms of content, we must also work harder on form. In addition to creating Spring Festival couplets suitable for affixing to door frames, she also launched "mini" Spring Festival couplets that can be affixed to mobile phone cases and pet cabins.
According to "Guiyuan", the gradual rise of new trendy cultural creation is not traceable. The root cause is traced back to young people's love for traditional culture. The strong market demand for cultural innovation will not only promote the continuous development of traditional culture, but also attract more "fresh blood" to participate.
After several "debates" with his son, "old-school man" Bao Zhihua decided to buy a new pair of traditional Spring Festival couplets and stick them on the door. The "new" Spring Festival couplets brought by my son were posted on the bedroom door. Whenever guests see two Spring Festival couplets with completely different styles, they will smile knowingly. (over)