Data shows that this year's "reverse Spring Festival travel" trend is obvious. More elderly people choose to reunite with their children's places of work. Their origins are mainly concentrated in Sichuan, Hebei, Hubei, Hunan and other provinces, and their main destinations are Beijing, First- and second-tier central cities such as Xi'an, Tianjin, Chengdu, Guangzhou, Shanghai, Nanjing, Shenzhen, and Changsha. (CCTV News Client, February 7)
"Home is where your family is." The trend of "reverse Spring Festival travel" is obvious. More and more elderly people choose to reunite at their children's workplaces, which makes it easier for families to reunite during the New Year.
Relatively speaking, the number of "reverse Spring Festival travel" train tickets is more abundant, which can directly avoid the "hard-to-get" Spring Festival travel train tickets and save the trouble of rushing to buy train tickets. The "reverse Spring Festival travel" air tickets are even more convenient Good buy and cheap. For young people, parents’ choice of “reverse Spring Festival travel” not only helps them save the trouble of returning home, but also helps them save the expense of visiting relatives and gatherings during the New Year, allowing them to spend more time on Accompany your parents and family, truly have a reunion year, and enjoy the "slow life" of the Spring Festival holiday. From a social perspective, the "reverse Spring Festival travel rush" not only reduces the transportation pressure during the Spring Festival travel rush, but also increases the occupancy rate of trains and flights in the return direction, and increases the economic benefits of the "reverse Spring Festival travel rush" lines for railways and civil aviation.
Faced with the huge number of "reverse Spring Festival travel" people that have increased in a short period of time, especially the elderly, whether the destination cities of the "reverse Spring Festival travel" can handle it well has become a question about the "reverse Spring Festival travel travel". A major test for the governance capabilities and level of the destination city. This requires the "reverse Spring Festival travel" destination cities to provide more public services and supporting services that suit their needs for the "reverse Spring Festival travel travellers", so that they can celebrate the New Year happily in a strange city and improve their happiness, The sense of gain and satisfaction makes the "Reverse Spring Festival Transport" journey happy and satisfying.
First of all, provide rich and diversified public cultural, entertainment and leisure activities for the "Reverse Spring Festival Transport" people, allowing them to experience the New Year customs of unfamiliar cities at close range, feel the charm and vitality of the city where their children live, and enjoy the strong New Year flavor in a foreign country , to alleviate the loneliness and loneliness felt by the "reverse Spring Festival travel" people in strange cities. Compared with the "old drifters", the "reverse Spring Festival travel" old people only temporarily spend the New Year with their children. After the New Year, they have to return to their hometowns to live. They have no friends in strange cities and even no time to make friends.
Secondly, equal citizen treatment and considerate public services should be provided to people who are "reverse Spring Festival travel" to facilitate their sports and fitness, transportation, ticket exemptions, medical treatment, etc. It cannot be free for children who celebrate the New Year on the spot. "Reverse Spring Festival travel" Reunion of parents charged.
Furthermore, the transportation department should provide more detailed and age-appropriate services for the "reverse Spring Festival travel" crowd, such as answering questions, providing transportation guidance, and manually checking tickets. Most of the "reverse Spring Festival travel rush" people are elderly, go out alone, and are not familiar with smartphone applications.
All in all, the trend of "reverse Spring Festival travel" is becoming more and more obvious. The supporting services of the destination cities of "reverse Spring Festival travel" need to be continuously upgraded to catch and connect the "reverse Spring Festival travel" people. Only in this way can the "Reverse Spring Festival Transport" truly become a trend and fashion. He Yong
Commentary host Shi Lei
(Yangzi Evening News)