China News Service, Beijing, February 8th (Reporter Du Yan) The 2024 Beijing Changdian Temple Fair will be held from the first to the fifth day of the first lunar month (February 10th to 14th) on Liulichang East and West Streets. The theme of this temple fair is "Walking along the central axis of the ancient capital and admiring the centuries-old factories and land", highlighting the characteristics of "cultural city".
The Changdian Temple Fair is one of the first batch of national intangible cultural heritage projects. It began during the Jiajing period of the Ming Dynasty and has been passed down for more than 400 years. As one of the four major temple fairs in China, the Changdian Temple Fair has always been famous for its "literary market" characteristics. It is not only loved by the common people in the market, but also favored by literati. This Changdian Temple Fair will continue the characteristics of the "Wenshi Temple Fair" and focus on the artistic, historical and intellectual quiet and elegant cultural atmosphere. Relying on the historical context of Liulichang, showing the fragrance of calligraphy and calligraphy, with the purpose of polishing the cultural IP of "the source of the city, the beginning of the capital, and the end of the river" in Xicheng District, we will create a cultural scene in the Wenshi District of Liulichang next to the central axis. Feast, three major themed activity sections are launched, including "Miaoyou·City Study Room", "Meet·Xuannan Celebrities", and "Elegant Tour·Intangible Cultural Heritage Exhibition".
The 2024 Changdian Temple Fair in Beijing will be held on Liulichang East and West Streets from the first to the fifth day of the first lunar month (February 10th to 14th). There will be no snack stalls in this temple fair. The theme of this temple fair is "Walking along the central axis of the ancient capital and admiring the centuries-old factories and villages." It highlights the characteristics of the "cultural market". Photo courtesy of Xicheng District, Beijing
Enjoy a wonderful trip to the city study room to enjoy the fragrance of books
It is reported that the "Old Books and New Knowledge" book fair of "Miaoyou·City Study Room" will be held again at the China Bookstore Liulichang store from the first to the fifth day of the first lunar month. By then, more than 10,000 kinds of ancient and second-hand books will be on display and sold in Chinese bookstores. The types of books cover the themes of Beijing history, Chinese and foreign literature, historical materials, traditional Chinese medicine and health care, etc., to meet the diverse cultural reading needs of the general public and fill the scent of ancient books with the flavor of the New Year. Son. By building Liulichang's "urban study room", we aim to create a scholarly New Year atmosphere and recreate the grand scene of Liulichang where "books fill the buildings and treasures fill the streets".
At the same time, the "Spring Test Brush Collection" section also launched Dai Yuexuan's "Wonderful Brush Flowers" New Year pen-making activity, where he interacted with intangible cultural heritage inheritors and demonstrated and experienced Hu brush making skills on site. Yidege "Welcome the Spring with Ink" uses intangible cultural heritage techniques to produce Yidege ink, writes blessings to the citizens visiting the temple fair, and uses traditional calligraphy art to send good wishes to the public. Rongbaozhai brings the production of national intangible cultural heritage "woodblock watermark" to experience the spirit of craftsmanship during the Spring Festival.
Meet celebrities from Xuannan and share the splendor of their family and country
"Meet Xuannan Celebrities" through the immersive performance "A prosperous age is as you wish" on Liulichang East and West Street, inviting three major cultural groups: "Xuannan Celebrities", Peking Opera masters, and intangible cultural inheritors to perform performances of famous celebrities in the main activity area Historical celebrities and patriots who have lived in Xuannan area use the form of immersive one-act pop-up plays in the neighborhood to create a scene of scholars and sages returning to Dongxi Liulichang and visiting the Changdian Temple Fair with citizens and friends.
In the interactive experience, actors and citizens and tourists relive the cultural life of "Xuannan scholars", immerse themselves in the cultural memory of Xuannan scholar township, convey the spirit of scholars, feelings of family and country, and traditional culture of Xuannan, Beijing, and share family With the grand scene of national peace and perseverance, we will create a better life in the Year of Jiachen together with the spirit of great perseverance.
Yayou intangible cultural heritage exhibition explores the cultural context of Changdian
The 2024 Changdian Temple Fair in Beijing will be held on Liulichang East and West Streets from the first to the fifth day of the first lunar month (February 10th to 14th). There will be no snack stalls in this temple fair. The theme of this temple fair is "Walking along the central axis of the ancient capital and admiring the centuries-old factories and villages." It highlights the characteristics of the "cultural market". Photo courtesy of Xicheng District, Beijing
The "Yayou·Intangible Cultural Heritage Exhibition" features two major exhibitions: the "Centennial Changdian" historical and cultural exhibition and the "Appreciating New Year Pictures and Celebrating the New Year" New Year Painting Exhibition, allowing the audience to deeply experience the traditional cultural charm of the century-old Changdian and savor the unique old-fashioned While remembering the flavor of the New Year in Beijing, it also explores the power and vitality of the Year of the Dragon. In the form of New Year paintings with Chinese festival culture characteristics, the New Year Painting Exhibition digs deep into the historical and cultural significance behind the dragon cultural symbol and expresses the people's desire for peace, joy, and good fortune. beautiful pursuit.
The "Hundred Years of Changdian" historical and cultural exhibition will display the historical evolution and cultural heritage of the national intangible cultural heritage project - the Changdian Temple Fair. It will take visitors to deeply condense the development and changes of the century-old ancient capital and find an emotional link with the Changdian Temple Fair.
Enjoy the factory selection to unlock new year gifts
In order to activate the cultural resources of Liulichang's time-honored brand, rejuvenate its long-lasting vitality, and explore new ways for traditional culture to empower urban cultural construction, this temple fair also launched a cultural and creative unit of the "Changdian Research and Selection" New Year Gift Series. Rongbaozhai's "Prosperity and Auspicious Clouds" New Year's gift is overall dignified and grand, which not only highlights the festive atmosphere of the festival, but also reveals a strong ancient meaning; the Chinese bookstore's "Pianyu Cunzhen" ancient book specimens use traditional ancient book restoration techniques and incorporate Modern fashion elements are intended to combine the physical specimens of traditional ancient books with the decorative functions of modern art; Yidege's "Jiachen Fu Mo", which makes writing more valuable when used, has great practical value and collection value; Dai Yuexuan's "Subduing Dragon and Subduing Tiger" brush set, selected High-quality green bamboo is used as the pen barrel, which is simple and practical; Cuiwen Pavilion's "Chunfu Seal" is suitable for playing and collecting, and has high appreciation and collection value; Old Beijing Rabbit Lord launches the Year of the Dragon limited edition Rabbit Baby - taking the lead, introducing Lord Rabbit and the Beijing factory Dian’s historical origins. Let the common people understand the core and inheritance of traditional Chinese culture through the consumption of cultural and creative products when they enjoy the sight of Changdian Old Street, and take home the fragrance of honest literature and ink.
The 2024 Changdian Temple Fair in Beijing will be held on Liulichang East and West Streets from the first to the fifth day of the first lunar month (February 10th to 14th). There will be no snack stalls in this temple fair. The theme of this temple fair is "Walking along the central axis of the ancient capital and admiring the centuries-old factories and villages." It highlights the characteristics of the "cultural market". Photo courtesy of Xicheng District, Beijing
"Changdian Yuanshi Temple Fair" uses industry-leading technologies such as large-scene immersive digital twins, digital people, high-precision spatial computing, and XR cloud rendering to create an iconic demonstration scene of culture and tourism integrated digital economy, promoting the history and culture of Liulichang The digital and physical integration of blocks, the overall protection and revitalization of intangible cultural heritage areas. Users can scan the QR code to log into the Changdian Temple Fair Metaverse Space. By searching for the intangible cultural heritage "Four Treasures of the Study" as the main story, they can tour the entire neighborhood as a digital person, understand the history of time-honored brands such as Rongbaozhai and Yidege, and experience the intangible cultural heritage culture. , conduct in-store shopping, and immerse yourself in the historical changes of Liulichang Cultural District and the folk culture of the Beijing-style Spring Festival.
There will be no snack stalls at this temple fair. Parking spaces around the temple fair are tight during the temple fair. Citizens are advised to travel green and choose public transportation. (over)