China News Service, Chongqing, February 8 (Liang Qinqing) It’s not that gifts are unaffordable, but electronic New Year’s goods are more cost-effective. New Year greeting emoticons, WeChat red envelope covers, AI New Year greeting videos, AI personalized customized New Year greetings... As the Spring Festival approaches, these electronic New Year goods have become a new choice for contemporary Chinese young people to prepare for the Spring Festival.
What are electronic New Year goods? Virtual goods that can provide emotional value during the Spring Festival can be called electronic New Year goods.
The reporter searched on social media and found that the entry "Young people are rectifying the New Year shopping circle" triggered a heated discussion. Netizens have said, "Electronic New Year's goods are cost-effective, new trends and new atmosphere", "Loving yourself is the true meaning of buying New Year's goods", "Don't lose traditional things during the New Year, but also keep up with the times, accept and enjoy the things brought by high technology. ". Some netizens posted their own "four-piece set" of electronic New Year goods for the Spring Festival, including WeChat Year of the Dragon red envelope covers, mobile New Year wallpapers, New Year emoticons, and various video platform memberships.
Many consumers choose to buy film and television memberships, novel memberships, etc. as new year gifts for their parents. Wu Ruoyu, a post-2000s graduate student in Chongqing, gave her parents membership on several video platforms a few years ago. "My parents usually like to watch TV series at home, but I am reluctant to sign up for a membership. I just happened to be able to sign up for them when I get home during the Chinese New Year. They can watch all they want in the next year."
The popularity of electronic New Year goods is a reflection of "Spring Festival emotional consumption". In addition to material needs, purchasing non-physical goods for yourself, parents and elders has become a new choice for contemporary young people. Some people believe that electronic New Year goods not only convey New Year blessings, but also meet consumers' personalized needs in social and leisure aspects. Electronic New Year goods promote the deep integration of modern technology and traditional culture. Consumers can use electronic New Year goods to celebrate the New Year remotely at home, injecting new vitality into traditional culture.
Hu Xiaofang, an associate professor at the School of Public Administration of Chongqing University, said that with the widespread use and rapid updating of Internet social software, young people are increasingly using electronic products. They tend to embrace the traditional New Year in new forms, thus boosting new consumption. way to rise. "The precise positioning of electronic New Year goods on consumer needs and the flexible and light purchasing and gifting process can better satisfy young people's pursuit of a sense of ritual and cost-effectiveness during the festival. At the same time, the integration of modern technology and traditional culture also enables businesses to Quickly respond to people’s diverse consumer needs.”
She also reminded that although electronic New Year products have many advantages, they should also pay attention to their disadvantages. "After all, electronic New Year goods cannot replace offline contact. They may increase people's dependence on electronic products and weaken people's interactions in the real world." (End)