On February 6, local time, Italy's Alma TV broadcast a promotional video for the China Central Radio and Television's Spring Festival Gala, previewing the live special program of the Year of the Dragon Spring Festival Gala on New Year's Eve (9th). This will be the third consecutive year that the media organization has broadcast the Spring Festival Gala live special program. The promotional video introduces that the dragon represents strength and courage, and invites European audiences to watch the Spring Festival Gala live broadcast to welcome the auspicious Year of the Dragon.
On February 9, Alma TV will introduce the live signal of the CCTV Spring Festival Gala into its program. Li Yaoyang, the CCTV correspondent in Italy, has been invited for the third consecutive time to explain the Spring Festival Gala together with the Italian host and talk about Chinese culture. In the live special program, 25 million local households will welcome the arrival of the Lunar Year of the Dragon together with Chinese audiences.
△Italian Alma TV broadcasts the Spring Festival Gala promotional video
The 2022 Year of the Tiger Spring Festival Gala and the 2023 Year of the Rabbit Spring Festival Gala have been launched twice in a row on mainstream European TV stations in the form of reporters from the main station entering the live broadcast room, becoming a new window for local audiences to understand China and forming a new highlight in ratings.
△The reporter from the main station walked into the studio of Alma TV in 2023 and explained the Spring Festival Gala live with the Italian host
Alma TV is an Italian national mainstream media headquartered in Rome and affiliated to the Italian Chicione Media Group. It mainly broadcasts cultural programs.
During the first lunar month of the Chinese lunar calendar, more than ten TV channels including Italian Sky Explorer Channel, Alma TV Channel, DonnaTV TV Channel, LazioTV TV Channel, Odean24 TV Channel, GoldTV TV Channel, Italia7 TV Channel, as well as the Italian Daily News website, etc. This media network will broadcast the English and Italian edited versions of the Year of the Dragon Spring Festival Gala to an audience of 60 million in Italy. (Headquarters reporter Jiang Qiudi, Jin Jing and Li Yaoyang)