Over the past few days,

In the "Hometown of Spring Festival Culture"

The famous Langzhong, Sichuan,

With a "blessing",

"Spring Festival Old Man" holding a staff and wearing red auspicious clothing

Appeared in Langzhong Ancient City,

Parading the streets and lanes to send New Year blessings to people,

Become a beautiful landscape.

This scene is unique to Langzhong

"Spring Festival blessings for the elderly" folk activities.

In the eyes of Langzhong people,

"Spring Festival Old Man" heralds the arrival of the New Year,

People begin to bid farewell to the old and welcome the new, and to welcome the spring and send blessings.

"Spring Festival Old Man" blessing the scene. Photo by Zhang Lang

At the end of 2023, the 78th United Nations General Assembly will

The Spring Festival (Lunar New Year) is designated as a United Nations holiday.

When it comes to the city with the strongest Spring Festival flavor,

Langzhong must be on the list.

01

why is it called

“Hometown of Spring Festival Culture”

According to historical records,

A native of Langzhong, Bajun, Western Han Dynasty (now Langzhong City, Sichuan Province)

"Taichu Calendar" created by Luo Xiahong,

It has the following features in the calendar of later generations, such as

The twenty-four solar terms, Shuo Hui and other main factors,

And determined the first day of the first lunar month of Mengchun every year

It is the calendar system for the beginning of the year (i.e. the Spring Festival).

From then on, the "Spring Festival" (commonly known as the "New Year") became fixed.

Luo Xiahong sculpture. Photo by Zhang Xiaodong

Luoxia Hong is called the "Spring Festival Old Man" by Langzhong people.

This is where the "Spring Festival blessing from the elderly" comes from.

Every Spring Festival,

Local healthy elderly people will dress up as "Spring Festival Elders".

Blessing the citizens and implying good luck.

Spring shepherds talk about spring. Photo by Zhang Xiaodong

Not only that,

A local traditional folk rap art "Spring Shepherd Talks about Spring",

It has become a very distinctive Spring Festival custom.

During the Spring Festival,

"Chun Gu" wears red official uniforms and red official hats.

In his hand, he holds a small wooden carving of a spring cow and a stick of filial piety.

Go door to door to "talk about spring" and "herald spring",

Sending spring blessings to all walks of life.

Brilliant shoes. Photo by Zhang Xiaodong

Bright flower shoes, dancing grass dragon, traveling with all kinds of diseases...

Langzhong still retains strong Spring Festival cultural customs.

In inheriting the Spring Festival and protecting the cultural resources of the Spring Festival

has a typical meaning,

It is known as the "Hometown of Spring Festival Culture".

The lively ancient city of Langzhong. Photo by Zhang Lang

02

During the Spring Festival

What special activities are there?

During the Spring Festival,

"Langzhong Ancient City Celebrates New Year" cum

2024 Luoxiahong Spring Festival Cultural Activities

Wonderful and exciting, full of flavor of the New Year,

Including Langzhongnian from all over the world, Langyuan Xianpa Spring Festival Lantern Festival,

East-West collaboration (on the cloud) New Year's Eve Festival,

Authentic Langzhong New Year flavor,

12 special activities including Luoxiahong Art Festival,

It lasts from the eighth day of the twelfth lunar month to the sixteenth day of the first lunar month.

The duration is 39 days.

An ancient city full of atmosphere. Photo by Zhang Lang

From the eighth day of the twelfth lunar month to the seventh day of the first lunar month,

In the authentic Langzhong New Year activities,

Twenty-four solar terms banquet, Boryeong official banquet,

Steamer feast, whole cow (sheep) feast, etc.

A series of special delicacies for the Spring Festival;

Carry out "Night Talk around the Fireplace" and "Night Market Barbecue Season" etc.

Special food activities;

Launched in Tianguan Wulong, Feifengqiaoting and other places

"Sit around a small round table and slowly enjoy the middle age of Lang" etc.

Immersive experiential travel projects,

Launched a famous and special catering tasting promotion meeting in Langtian City.

Steamer feast. Photo by Zhang Xiaodong

Also lasting until the 16th day of the first lunar month are the

Explore the activities of the hometown of ancient charm Spring Festival,

Including some scenic spots and courtyards in the ancient city,

Fengwu Tiangong Tourist Resort

Set up small scenes for opera performances,

Spring Festival cultural activities such as catching up with the new year and bamboo horse and cattle lanterns are carried out across the region.

Bamboo horse cow lamp. Photo by Zhang Xiaodong

During Spring Festival

Langzhong will launch program performances,

Product and food display and sales, etc.

A unique activity that combines good looks, delicious food, and fun.

03

Multiculturalism

thrive here

In addition to being the “Hometown of Spring Festival Culture”,

As one of the four best-preserved ancient cities in China,

Langzhong Ancient City has a history of more than 2,300 years.

It was an important military base for Bashu and Bashu in ancient times.

Zhang Fei patrolled the city. Photo by Zhang Xiaodong

Langzhong is an important part of the Three Kingdoms cultural tourism route.

The Hanhuanhou Temple in Langzhong is also known as the Zhangfei Temple.

It was built to commemorate Zhang Fei, a famous general of Shu Han during the Three Kingdoms period.

Today, Langzhong has formed the Han Huanhou Temple, Zhang Fei's Patrol City,

Three Kingdoms Historical and Cultural District, Three Kingdoms Cultural Industrial Park,

Zhangfei beef and other whole-industry cultural tourism chain.

Langzhong Ancient City, as a national historical and cultural city,

Since ancient times, the literary style has flourished and talents have emerged in large numbers.

It is known as the "Hometown of the Number One Scholar".

Come to the Gongyuan of Langzhong Ancient City to experience "Scholarship Examination" and "Crossing the Dragon Gate".

Experience firsthand the scene of ancient people taking exams for academic achievements.

Scholars rush for exams. Photo by Zhang Xiaodong

The ancient city of Langzhong was also the activity center of the ancient Ba people

and important nodes of the ancient Shu Road and Jialing River,

Three Kingdoms culture, Shu Dao culture, imperial examination culture,

Red culture, Ba culture, folk culture, etc.

It shines and thrives here.

04

Visit the ancient city

Food is indispensable

The food culture in Langzhong Ancient City has a long history.

Its cuisine contains the eating habits of many ethnic groups.

Inheriting its exquisite production skills,

Gradually, unique food characteristics were formed.

Contains pastries, condiments, staple foods and

Local specialty snacks in northern Sichuan.

Steamed buns with white sugar. Photo by Zhang Lang

In addition to the Boryeong government banquet,

Steamer banquet and other special Spring Festival delicacies,

There is also a saying in Langzhong called "Four Monsters in Langzhong".

Including "Vinegar is sold as a drink" and "Beef is sold blackened"

"Steamed buns with white sugar are sold with stamps" and "cold noodles are sold hot."

Langzhong Baoning Vinegar. Photo by Zhang Lang

in,

Langzhong Baoning Vinegar is one of the four famous vinegars in China.

Here, vinegar is not just a condiment;

It is also a drink that takes care of the body.

“Vinegar bars” where tourists can drink vinegar can be found everywhere in the ancient city.

A glass of beverage vinegar enters the mouth, sour and sweet,

It has the effect of benefiting the heart and strengthening the spleen and stomach.

Vinegar foot soaks and other health care products are also available everywhere.

Zhang Fei beef. Photo by Zhang Lang

Baoning vinegar bred by unique food culture,

Langzhong specialties such as steamed buns with sugar and Zhangfei beef,

It has left a “Langzhong flavor” to the world.

It is understood that

Langzhong Cultural Tourism Industry Investment Co., Ltd. will launch

“Travel to Langzhong by Air” preferential policy,

Arrive at Langzhong Ancient City by bus from Beijing, Shanghai and Guangdong

Passengers on airport flights can enjoy the company's

30% off on B&B hotels and 50% off on attraction tickets.

This Spring Festival,

Let’s celebrate the New Year together in Langzhong!