Bai Jingting's clothing brand coat was spot-checked and failed. Celebrities can't just focus on making money in their side jobs.

　　China News Service, Beijing, February 6th. On January 30th, the Shanghai Municipal Administration for Market Regulation reported 21 batches of unqualified autumn and winter clothing for supervision and spot inspection. Among them, the clothes were claimed to be produced (or supplied) by Zhetinghao (Shanghai) Brand Management Co., Ltd. )'s "GOODBAI" brand "gradient white dove logo short slim denim jacket" (model specifications: 170/88A L; style number: B23WFSL0101-BU), the pH value was measured to be 9.0 (standard value should be 4.0~8.5), in line with the national Mandatory standard requirements are not met. Unqualified pH value can easily cause skin allergies.

  Image source: Shanghai Municipal Administration for Market Regulation

  Image source: Shanghai Municipal Administration for Market Regulation

　　It is reported that "GOODBAI" is a clothing and lifestyle brand founded by actor Bai Jingting. On the 4th, the brand publicly apologized and promised to take proactive measures in accordance with relevant laws and regulations from now on. All consumers who have purchased the product can apply for a return and refund through the original purchase channel.

  Image source: Brand official Weibo

　　The price of "GOODBAI" jackets is around 1,000 yuan, and the price of sweatshirts starts at 600. The overall pricing is not cheap. It is worth noting that Bai Jingting is the largest shareholder of Zhe Tinghao (Shanghai) Brand Management Co., Ltd., holding 41% of the shares, and has promoted his brand in public on many occasions. But so far, Bai Jingting and his studio have not spoken out on this matter.

  Bai Jingting (data picture)

　　Celebrities creating their own brands is nothing new, but one cannot only focus on making money while neglecting product quality management. Any brand will not gain lasting attention just by relying on the traffic brought by celebrities. Only when products and services are in place and celebrities truly participate in all aspects of production and sales to ensure the quality and safety of products can we win the recognition and reputation of consumers.

　　In short, in addition to increasing the exposure of the brand, celebrities must also maintain the brand image and have a long-term vision to make steady progress, otherwise it will definitely be overturned sooner or later. (over)