Pablo Gil Madrid
Madrid
Updated Monday, February 5, 2024-08:26
Success Taylor Swift's millionaire collection in 2023
Conflict Taylor Swift's fight to recover her first six albums
Opinion of Alberto Rey Taylor Swift always wins
They say last week was
Groundhog Day
, but they fooled us: Groundhog Day is today. Alright, hikers, up! The only difference with the movie is that instead of Sonny & Cher playing on the alarm clock radio, the voice we hear again this morning is that of Taylor Swift.
Because
like every day of our lives, today
Taylor Swift
has also triumphed
.
Don't press the alarm clock, wait until you hear this.
The winner for the fourth time of the
best album of the year at the Grammys
, the most important music award in the US, has prevailed over some of the great pop stars of her generation, such as Lana del Rey or Miley Cyrus, and the new generation, like Olivia Rodrigo and SZA, but seen in retrospect, now that we know the result, we can only wonder: how did we dare to think that any of them could really compete with this gigantic success machine?
To know more
Music.
Taylor Swift's night: living history of the Grammys and new album
Editor: PABLO SCARPELLINI Los Angeles
Taylor Swift's night: living history of the Grammys and new album
Music.
Fans who stream entire Taylor Swift and Aitana concerts on TikTok: "There were 140,000 people listening to me scream, sing and cry"
Editor: RAQUEL R. INCERTIS Madrid
Fans who stream entire Taylor Swift and Aitana concerts on TikTok: "There were 140,000 people listening to me scream, sing and cry"
Nothing and no one can disturb Taylor Swift's leadership in global culture
. The person who defined 2023 according to
Time
magazine
is the axis around which the world pivots. And it has been for quite a few years, although her blonde, smiling personality has progressively grown until last year it reached enormous proportions, like that 30 meter tall Barbie that the girls see at the beginning of the Greta Gerwig film. . It is a degree of influence unattainable for any other musician, filmmaker, writer or artist and today we know that in 2024 nothing will change.
So, fellow hikers, welcome to the
Taylorcene
age , where a kind, educated, happy, optimistic, feminine, idealistic, empathetic, sensitive and creative girl can impose her rules without resorting to what we traditionally identify with the masculine way of exercising. the power. It is the most listened to in the world on
streaming
platforms
, the one that sells the most albums in the US and is offering the most lucrative tour in history, with more than one billion euros raised so far (only stop in Spain, on May 30 in Madrid).
One day in 2015, Taylor Swift made a statement criticizing
Apple Music for not paying royalties
to musicians during the streaming service's free trial period and threatened to remove her album
1989
from the platform. The next day, Apple Music changed its policy. With Spotify it was a more complicated negotiation: in 2014 he published an opinion piece in the
Wall Street Journal
and removed his songs from the platform for almost three years, which
forced the founder of Spotify himself
, Daniel Ek, to respond to the star. , and after an opaque negotiation he managed to reach an agreement that met his expectations. But he is not only capable of changing the rules of the music industry.
This naive-looking girl is no longer a girl, but a powerful young woman who has the world in her porcelain hand. US political analysts believe
she could play a key role in the November elections
. The singer, guitarist, songwriter and producer from Tennessee asked for the Democratic vote in 2018, after many years of avoiding taking a position. And
companies
have learned a lot from her way of creating an incredibly global brand in an era of niche products and strengthening it through a community of followers that she has directly supported and fostered their relationship with each other. That's why today smear campaigns or conspiracy theories barely do any harm to the Taylor Swift product.
When X, the old Twitter, was filled with fake pornographic images using the star's image generated with artificial intelligence last weekend, Swift did not need to make a statement to force a change in Elon Musk's policy: the
social network exceptionally blocked all that content
.
Its enormous influence on collective behavior has countless examples: it is a global domination that seems to extend to all areas.
Barbie
perhaps would not have existed
or functioned in the same way if she had not coincided in time with Taylor's
girl power
, the blonde incarnation of today's modern woman. More cinema: the
success of The Eras Tour film
(of course, the most viewed in history of its genre), has caused this format to become fashionable. The format of that
concert
, a three-and-a-half-hour journey through all eras of her career, which now spans 17 years, is changing the way we think about touring. The start of the tour itself, when Ticketmaster collapsed due to high demand, sparked
a federal investigation
and President Biden's reaction to the ticketing giant. The economic impact of the tour has even been studied: concertgoers spend much more than the average audience (with trips that include people who do not go to the concert, such as parents, with high purchasing power). And something as simple as her
courtship with Travis Kelce
has erupted in sports like a tornado: the same day the rumor of their relationship broke, the sale of the player's shirts and merchandising for his team, the Kansas City Chiefs, skyrocketed, and The Super Bowl final now seems to be conditioned by the presence or absence of the megastar.
For that and much more, if today we look for the center of the universe it would be a Taylor Swift song. They don't pose a risk, but they can be a little adventure. It is home, a safe and known space: they provide security. One of those emotional chronicles, seemingly sincere and vulnerable, in which people look for the answers to every enigma and every challenge in life. These are the
Meditations
of Marcus Aurelius for our time:
if you have any questions, consult Taylor
.