China News Service, Beijing, February 3rd. The 2024 "Spring of the Sea" New Year Cultural Season hosted by the Beijing Haidian District Culture and Tourism Bureau grandly opened on the 2nd day of the Northern New Year, showing a strong "cultural flavor" and " Technology style”.
The opening scene of the main venue of the 2024 "Spring of the Sea" New Year Cultural Season. Photo provided by the organizer
In front of the main venue, Haidian North Cultural Center, there were dragon and lion dances, car races, five tiger sticks and other flower festival street activities. They were lively and lively, and more than 2,000 people participated in the sub-venues such as Xibeiwang Town, Shangzhuang Town, and Wenquan Town. The Hua Hui Street Walking activity echoed this and fully demonstrated the vitality of Haidian regional culture. The science and technology interactive area in the shared hall is equipped with a Xiaoduo Ai screen interactive experience device, which is embedded with information about Haidian New Year's "food, accommodation, transportation, travel, shopping and entertainment" activities. Human-computer interactive games such as Feihualing and Idiom Solitaire are full of fun, and the encounter between culture and technology detonates. Everyone was paying attention; the intangible cultural heritage experience area and the on-site blessing area were crowded with people.
The opening scene of the main venue of the 2024 "Spring of the Sea" New Year Cultural Season. Photo provided by the organizer
On the stage, for the first time, a virtual digital person served as host in the opening ceremony. Technology empowered culture to cast souls and innovatively interpreted traditional Chinese etiquette; the blind box prizes with twelve animal heads in the Yuanmingyuan ignited the atmosphere, and thousands of people in Sujiatuo Town were connected to the scene to share Dumpling banquet; the original Allegro "Horse's Head Returns" demonstrated the country's strong national power, and the national music performance "Colorful Clouds Chasing the Moon" and the song "Good Spring" brought by Wu Tong, a national intangible cultural heritage inheritor, allowed the audience to fully experience China The unique charm of traditional culture, China Broadcasting Art Troupe's young soprano Liu Mingjun's song "China in the Lights" and the male and female chorus "Living Up to the World" sang the hard-working and enterprising red "rushing for exams" spirit of Haidian people. Haidian District Party Committee Secretary Zhang Ge, Deputy Secretary Yang Renquan and other leaders attended the opening ceremony. The event site was full of strong "cultural flavor" and "technological flavor".
The opening scene of the main venue of the 2024 "Spring of the Sea" New Year Cultural Season. Photo provided by the organizer
Chen Jing, director of the Haidian District Culture and Tourism Bureau, introduced that the 2024 "Spring of the Sea" New Year cultural season will fully tap the contemporary value of red culture, traditional culture, and innovative culture, highlighting the inheritance of excellent traditional culture, the linkage of culture, tourism, and business, and the duality of culture and technology. Wheel Drive, starting from the Little New Year on February 2 and lasting until the end of the Lantern Festival on February 24, a total of 27 cultural and tourism activities of various types and nearly 300 events were held. Among them, the 13th Two Plum Blossoms Exhibition in the Summer Palace, the 11th New Year Garden Party at Fenghuangling, the first New Year Cultural Garden Party in Central Tower, and the Lantern Festival National Concert are the most worth looking forward to. At the same time, the District Culture and Tourism Bureau, in conjunction with the District Commerce Bureau, developed and launched the "New Year Activity Map" mini program on the "Cultural Tourism Haidian" WeChat official account, which is "one-stop integration, illustrated with text, and classified display", and provides search and guidance Browsing and navigation services allow citizens and tourists to enjoy the cultural feast more intuitively and conveniently, and savor the colorful New Year flavors.
The branch venue of the 2024 "Spring of the Sea" New Year Cultural Season. Photo provided by the organizer
It is reported that the "Spring of the Sea" New Year cultural season is a cultural project to benefit the people in Haidian District. Since it was held in 2011, it has launched a variety of public cultural products with rich content and strong regional characteristics to create a festive and warm Spring Festival, Lantern Festival, The cultural atmosphere of celebrating the New Year. (over)