The emergence of a large number of short videos on medical and health science is breaking down the communication barriers between doctors and patients, but there is also "noise" in them——

Doctors cross borders and become anchors: do they need knowledge or traffic?

　　Our reporter Shi Lina

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　　More and more short videos of popular medical and health science are appearing in people's field of vision. Short videos make obscure medical knowledge come alive and promote "two-way travel" between doctors and patients.

　　What to do if you are not familiar with the procedures of going to the hospital, how to prevent the frequent influenza in winter, how to exercise after sitting for a long time in the office... With the popularity of short videos, more and more short videos of medical and health science have appeared in people's field of vision.

　　The "Healthy China Action (2019-2030)" points out that scientifically popularizing health knowledge will help improve residents' health levels. The popularization of medical and health science through short videos makes obscure medical knowledge come alive and promotes a "two-way rush" between doctors and patients.

Explain health issues of public concern

　　As a guardian of the "window to the soul", Song Xin, an ophthalmologist at the Ninth People's Hospital affiliated with Shanghai Jiao Tong University School of Medicine, has published a lot of relevant popular science knowledge on a social platform.

　　"Will eye surgery disfigure my face?" Patients at Song Xin's eye tumor clinic often ask worriedly. Song Xin found that many patients would ask some common questions, which made her think that if the basic knowledge of some common ophthalmic diseases could be introduced through short videos, on the one hand, patients could have a basic understanding of their own diseases, and on the other hand, it could also improve their Work efficiency.

　　In the outpatient clinic, many patients mentioned to the doctor: "I came here after watching your video." Li Jieruo, a doctor at the Sports Medicine Center of the First Affiliated Hospital of Jinan University, said that what impressed him most was that a patient suffered from gout. The patient suffered from swelling and pain in the knee joint and needed gout treatment. After watching the surgery video he posted two years ago, he traveled thousands of kilometers from the Inner Mongolia Autonomous Region to Guangzhou for treatment.

　　"I want to forward this video to my family and friends group." Many fans left messages after seeing the health knowledge video of Wei Bing, an emergency doctor at Beijing Chaoyang Hospital affiliated to Capital Medical University, refuting the rumors.

　　Clinical practice is the main source of topic selection for doctors to make popular science videos. With more than 20 years of experience in emergency medicine, Wei Bing has accumulated a wealth of material. In his words, "no number of days is enough to tell stories." "When I work in the emergency department, I see a variety of diseases. If I feel it is necessary to remind everyone, I will write it down. I will also check the hot searches and talk about the health issues that are of current concern."

Education through entertainment makes people understand and remember

　　Patients cannot understand what doctors say; doctors sometimes cannot explain what patients want to ask clearly... During medical consultation, poor communication is a common embarrassment for both doctors and patients. The emergence of a large number of short videos on medical science is breaking down this barrier.

　　Strong professional capabilities, rich professional experience, and a rigorous and responsible attitude are the basis for scientific popularization of medical science. Thinking from the patient's perspective and presenting it in a way that is as simple and understandable as possible is an inevitable requirement for the popularization of medical and health knowledge. From this point of view, what doctors have to do is to "educate through entertainment".

　　"Only what people are willing to watch and understand can be disseminated." Song Xin said that she often thinks about what kind of content would interest her if it was a field she didn't understand at all. The answer is practical, simple, and down-to-earth, not like a paper.

　　The "golden 3 seconds" principle also applies to short videos on medical and health science popularization. Li Jieruo believes that this requires that the popular science content must have a high content and explain the issues clearly in the shortest possible time. To this end, he will write a copy before shooting, think of a concise title, and sometimes use metaphors to explain a certain knowledge point in simple terms.

　　Different from the nervousness and heaviness of emergency work, Wei Bing spoke with a "Beijing accent" in the video. "When I first started recording the video, I was nervous and unnatural. My friend said it was different from my usual state." Wei Bing said that he liked watching cross talk and chatting. Later, when recording the video, he simply didn't read the lyrics or read the script. The entire chat was recorded, and all was spoken in vernacular that non-professionals can understand. "Understanding is the most important thing. If you don't understand or remember anything, wouldn't it be in vain?"

Health science popularization can bring positive feedback to many parties

　　"Healthy China Action (2019-2030)" points out that the overall health literacy level of Chinese residents is still relatively low. Urban and rural residents lack knowledge and skills in maintaining health such as disease prevention and early detection, and unhealthy lifestyle behaviors are common. The health knowledge popularization action is the first of the fifteen major actions of the Healthy China Action. The shift from "disease-centered" to "health-centered" concepts has also stimulated people's greater demand for medical and health science popularization.

　　In recent years, major short video platforms have developed a number of targeted creator support plans to encourage doctors to publish original medical science content that is consistent with their professional direction, can bring practical help to users' healthy lives, and is easy for the general public to understand.

　　"After patients who have watched relevant videos have a certain understanding of their own diseases, they will be more clear when describing their symptoms, and their trust and cooperation with doctors will be higher." Song Xin said that this will help doctors and patients work together to defeat the disease.

　　Doctors admitted that medical and health science popularization also brought positive feedback to them. While conducting science popularization, their own medical knowledge became stronger and more comprehensive, allowing the resident doctors who followed them to understand the disease and be able to Get started faster.

　　"Whether it's relaxed or serious, letting people learn practical knowledge and live a healthy life from the video may be the original intention of all doctors to do science popularization." Wei Bing said, it is this original intention that allows medical and health science popularization to flourish and remain ever-changing. Zong. "I don't want to become an 'Internet celebrity', but I hope that after watching my video, fewer people will enter the emergency room."

　　However, there is inevitably "noise" on the Internet. In medical and health science videos, irrational attacks occasionally appear. What's more, driven by financial interests, there are also many health rumors posted by pretending to be doctors. On the one hand, this tests the professionalism and good mentality of doctors; on the other hand, it also calls for a more scientific and reasonable review mechanism and a stricter supervision mechanism. (Worker Daily)