As the Spring Festival approaches, “New Year’s flavor” has become a hot topic online
Lively offline and full of Chinese New Year flavor online
Reporter Pan Xutao
The Spring Festival is approaching, and the flavor of the new year is getting stronger. On the Internet, "Here's where to find the flavor of the New Year" and "What exactly is the flavor of the New Year?" have become hot topics.
“As soon as the red lanterns are hung up, the flavor of the New Year comes”, “The flavor of the New Year is hidden in the smoke of fireworks”, “There is a large collection of New Year’s goods and the flavor of the New Year is full”... Netizens expressed their understanding of the flavor of the New Year.
Lanterns and festoons are put on, and the "atmosphere group" is launched
Across the country, streets and lanes are decorated with lights and colorful decorations, beaming with joy, and the atmosphere of the New Year is getting stronger day by day. Netizens said that the Spring Festival "atmosphere group" has been launched.
To welcome the Year of the Dragon, "dragon haunts" are naturally indispensable. Recently, dragon-shaped decorations from various places have frequently gone out of fashion, and netizens praised the "festive atmosphere."
The People's Daily Weibo released a group photo of the "Year of the Dragon Dragon Lantern Awards": "The Year of the Dragon is approaching, and lanterns and dragon lanterns from all over the country are on line, with various postures and extraordinary momentum." Some of the dragon lanterns in the photos are majestic and domineering, and some are smart and playful. , with rich and gorgeous colors and lifelike shapes, attracted praises from netizens: "It suddenly feels like the New Year", "Various shapes, festive and peaceful", "Watching dragon lanterns in the Year of the Dragon, everything will be prosperous".
The Xinhua News Agency client reported on a fantasy trip to the "Deep Sea Dragon Palace". On the evening of January 27, as the sun set and thousands of lanterns lit up, a lantern festival in Rudong County, Jiangsu Province started brightly. Dragon lanterns with different shapes and unique shapes, such as golden dragon lanterns, red dragon lanterns, and blue dragon lanterns, make citizens and tourists sigh from time to time. It is understood that the design of these dragon lamp sets is inspired by the cultural classic "The Classic of Mountains and Seas".
The CCTV news client showed the dragon elements in the pre-holiday business district. Walking on the streets of Shanghai, you can see various decorations with dragon elements everywhere. Many landmarks in business districts have installed dragon-shaped installations to attract citizens and tourists. In the Nanjing West Road business district, a sculptural installation looks like a giant dragon rising into the sky, which is quite imposing; in Xujiahui, Zhongshan Park, Qiantan and other business districts, various dragon element lamp groups are unveiled; in the Longhua business district, the stage performs With the shape of a dragon, the streets and alleys are full of Spring Festival atmosphere.
Buying New Year's goods, fireworks are rising
Buying new year's goods is a traditional custom during the New Year. In the smoke of fireworks, you can always find a strong flavor of the New Year.
Some netizens said, "There is a kind of New Year's flavor called going to the big market." CCTV's Weibo released a video "New New Year's goods gatherings in various places", showing the lively scene of people going to the big fairs and selling New Year's goods: Jingui, Helan County, Ningxia Hui Autonomous Region Daji has a history of more than 70 years. As soon as you arrive at the Daji, you can smell the strong smell of spices; at the New Year’s Fair in Guandi Town, Dunhua City, Jilin Province, you can find all kinds of Northeast specialties; in Ulungu, Fuhai County, Xinjiang Uygur Autonomous Region At the market in the Lake Scenic Area, the stalls are filled with fresh fish caught from the lake that day, as well as various specialty agricultural products...
Going to the market is becoming a fashion trend. According to the Economic Daily WeChat official account, young people now fall in love with the market. For example, in Beijing, Changying Market in Chaoyang District, Taihu Market in Tongzhou District, Shahe Market in Changping District, and Luogezhuang Market in Shunyi District are all favored by young people. The specialty market has been upgraded from a traditional business scene to a comprehensive space integrating catering, shopping, leisure and other functions, and its appeal has been greatly enhanced.
You can also "catch the big market" on the train. According to the CCTV News client, a "New Year's goods collection" was recently set up on train 4045 from Qiqihar in Heilongjiang to Jiagadaqi. The carriage was decorated with lights and colorful decorations, and the tables were filled with a dazzling array of goods. In addition to fresh fruits, there are also special folk products, such as frozen pears, frozen persimmons, etc.
"Going to the market on the clouds" also has a unique flavor. According to People's Daily Online, the 2024 National Online New Year Shopping Festival has been launched. This year's New Year's Goods Festival "strings beads into chains" and "chains into groups" online promotional activities from various places, e-commerce platforms and merchants to welcome the New Year of the Dragon with more and more distinctive consumer activities. Fujian, Xinjiang, and Gansu carried out activities such as "Bamin Live Broadcast", "Jinqiao Online Shopping", and "Yunpin Sweet Food", and Guangxi and Henan held activities such as "ASEAN E-commerce Theme Week" and "World-class Products".
The craze for going to the market reflects the booming sales and purchases in the New Year market. Currently, food, flowers, clothing, home appliances, etc. are entering the peak sales season.
According to People's Daily Online, the "vegetable basket" and "fruit plate" are full of Chinese New Year flavors. The warm sun is shining brightly in winter, and Shohengcheng, the new Huazhong International Food Industry City in Xiaogan City, Hubei Province, is bustling with people. There was an endless stream of vehicles transporting vegetables and fruits, merchants were busy loading and unloading goods, and citizens were shopping at various stalls. There are 140 booths on site, including stalls of fruits, vegetables, meats, dried fruits, etc., allowing one-stop shopping for New Year’s goods.
According to CCTV, with the Spring Festival approaching, the flower market is becoming increasingly prosperous. In Gucheng County, Hebei Province, many people buy flowers in advance to add vitality and joy to the upcoming Spring Festival. In the Xinzhai flower greenhouse in Zhengkou Town, Gucheng County, a variety of flowers and green plants are arranged in an orderly manner. Rhododendrons, phalaenopsis, clivias, winter jasmine and other flowers and plants are vying for beauty, and the air is filled with The fragrance of flowers.
Some netizens said, "The taste of the New Year is a taste on the tip of the tongue." In the list of New Year's goods, delicacies are indispensable. Specialties from various places are full of the taste of home and childhood memories. The Xinhua Daily Telegraph WeChat official account introduced a series of delicacies with a strong New Year flavor: miscellaneous sugar is a traditional Yunnan folk food; noodles are pressed into molds, and the Huanghua noodles making technique is a provincial intangible culture in Hebei Heritage; Tujia glutinous rice cakes stick together into balls, symbolizing the harmony and unity of the whole family...
There are a lot of good shows, and the "cultural flavor" is fragrant
In the past few days, various places have successively launched "cultural feasts", including singing, dancing, acrobatics, folk performances and other good performances, making the New Year's flavor more and more intense.
The People's Daily client tells the story of a small mountain village setting up a big stage to welcome the New Year happily. Recently, at a Miao basketball court in Laershan Town, Fenghuang County, Xiangxi Tujia and Miao Autonomous Prefecture, Hunan Province, a "village evening" showcasing local folk customs attracted many people to watch. The band played and sang, Miao drum performance, lion dance performance... won bursts of applause. Not only did it have a live audience, this "Village Evening" was also broadcast live on a video platform, with more than 7.8 million online viewers.
CCTV reported on the "National Trend Model" traditional cultural activities. In the Qingming Riverside Garden in Kaifeng City, Henan Province, the pavilions, carved beams and painted buildings, the clear waves of Hongqiao and boats passing by, and large-scale real-life water performances reproduce the prosperity of Bianliang in the Northern Song Dynasty. During the Spring Festival, the local area will launch a series of special folk activities such as lantern viewing on the Shangyuan River and intangible cultural heritage temple fairs, allowing citizens and tourists to immerse themselves in the elegance of the Song Dynasty in the "ancient capital of eight dynasties".
Guangming Daily's Weibo posted a video of "Taishan Shadow Puppet Show Moved to the Waiting Room." The lights are turned on, and three feet of raw silk is used as a stage. Accompanied by traditional folk music, vivid "characters" jump on the curtain... During the Spring Festival travel period, at the Taishan Station of China Railway Jinan Bureau Group, the thousand-year-old "intangible cultural heritage" Taishan shadow puppet show Entering the waiting room, passengers are immersed in it.
China News Network recorded the "Tiehua" performance with pictures and texts. On the evening of January 26, the traditional intangible cultural heritage project "Tiehua" was performed on the streets of Chongqing. At the event site, iron flowers fell all over the sky, like fireworks blooming, and like shooting stars falling, creating a beautiful scene of "iron trees falling, silver flowers falling, and thousands of stars blooming." The "long dragon" flies up and down and dances left and right among the "iron trees and silver flowers", presenting a wonderful visual feast to citizens and tourists. (People's Daily Overseas Edition)