At the end of the year and the beginning of the new year, cultural and tourism departments in various places, represented by Harbin, have launched an "involution" craze to compete for online traffic and offline tourists, producing wave after wave of linkage effects, which will bring about a boost to the tourism market in 2024. Here comes the "good start". The New Year is approaching. As the Spring Festival holiday approaches, tourists' enthusiasm for travel continues to rise. Cultural and tourism departments in various places have already been gearing up to launch the "pampering guests" mode and launch unique New Year cultural and tourism activities based on local conditions, bringing fresh ways to play and diverse choices for New Year travel. .
"Erbin" has become popular with the "ice and snow culture" of Northeast China, and Tongjiang, also in Heilongjiang Province, has also become popular. Recently, cultural and tourism workers in Tongjiang City led local inheritors of intangible cultural heritage skills to wear fish skin clothing, hold up fish bone paintings, sing Yimakan (a storytelling form of Hezhen folk art), and bring local specialties to Harbin. Central Street was unveiled to promote the folk culture of the Hezhe ethnic group to tourists from all directions.
Jiang Lili, deputy secretary of the Party Committee and head of the Hezhe Township, Jiejinkou, Tongjiang City, Heilongjiang Province, told reporters from China Youth Daily and China Youth Daily that fishing is the traditional production method of the Hezhe people, and winter fishing is a way to fully demonstrate the traditions of the Hezhe people. Fishing and hunting culture and charming activities of ice and snow. From offering sacrifices to the lake, waking up the nets, breaking the ice, to lowering the nets, drilling holes, walking the poles, to pulling the nets and fishing out the fish, every step has its own unique folk customs. This winter, Jiejinkou Hezhen Township has prepared a variety of cultural and tourism feasts for tourists. Tourists can not only experience Northeastern special ice and snow entertainment projects such as splashing water to make ice, skating and skiing, dog-pulling sledges, but also deeply experience winter fishing. , whole fish feast tasting and a series of activities with Hezhen folk custom characteristics. The Hezhe people’s winter fishing culture study route is a fruitful trip for families with children.
Jiang Lili told reporters that in order to improve the quality of tourism services, the local government has also taken a series of measures to regulate prices in the tourist souvenir market and restaurant dining prices to avoid price opacity and scenic spot premiums.
In Hunyuan County, Datong City, Shanxi Province, located at the foot of Beiyue Hengshan Mountain, various cultural activities surrounding the festival are in full swing: Master workers are busy decorating the lights on the county streets; the antique street in Hunyuan Ancient City is undergoing pre-operation decoration Finishing work is being done to prepare for the official opening to the public during the Spring Festival; the Spring Festival Gala is also being rehearsed...
Zhang Donghao, director of the Hunyuan County Culture and Tourism Bureau, told reporters that this year, in order to welcome tourists from all over the world, Hunyuan County has decorated the ancient city with colorful national treasure lighting groups, Yi bronze lamp groups, Qifu Qile jelly baby lamp group, etc., showing The cultural charm of the ancient city. In addition, Hunyuan County will also hold a series of activities called "Honest Hunyuan Chinese Year" to deliver a rich spiritual and cultural feast to tourists and the masses, injecting vitality into Spring Festival holiday tourism.
In order to facilitate tourists' travel and activate the holiday cultural tourism market, Hunyuan County has launched a policy that "from February 1st to 29th, all scenic spots in the county will be free of charge, except for the Hangkong Temple."
The "New Year's flavor" soaked in folk culture is also becoming increasingly strong in Liyang Town, Tunxi District, Huangshan City, Anhui Province. Ye Qilong, the mayor of Liyang Town, Tunxi District, Huangshan City, told reporters from China Youth Daily and China Youth Daily that as the New Year is approaching, Liyang Town will focus on the theme of "Chinese New Year with Huizhou flavor in Huizhou", with folk culture and special food Focusing on experience, we have prepared cultural and tourism feasts full of New Year flavor and full of fun for tourists.
In addition to the "Visiting Lishan to Welcome the New Year" activities and going to Liyang in Lane to experience the "Liyang Jubilee Market" to celebrate the New Year, during the Spring Festival, the provincial historical and cultural district - Longfu Old Street will carry out the "Dongyuan Hometown Culture to Celebrate the New Year" series During the event, there were "little red scarf tour guides" explaining the history and culture of Longfu to tourists, and calligraphy enthusiasts wrote Spring Festival couplets for the masses at the Practice Square in Nantou, Taohua Island. Longfu Main Street also takes advantage of the 300th anniversary of the birth of Dai Zhen, a Qing Dynasty philosopher and textual scholar, to conduct a centralized display of Dai Zhen's culture to help tourists better understand local history and culture. In addition, you can also taste Huizhou specialties in Liyang Town, such as rice dumplings wrapped in gray sauce, dried bamboo shoot ham, hairy tofu, stinky mandarin fish, etc., which can make tourists feel the strong flavor of the New Year.
Ye Qilong predicted that during this Spring Festival holiday, Liyang Town will usher in another peak in tourist reception. As of press time, 60% to 70% of local B&B rooms have been sold, and New Year’s Eve dinners in several major hotels have been pre-sold out. In order to ensure the safety of tourists and allow tourists to have a better tourism experience, Liyang Town has established a special class to guarantee activities during the Spring Festival, implements the guarantee mechanism, and organizes party members, cadres, and volunteers throughout the town to clean up major areas such as the main and secondary roads in the town. And hang red lanterns to create a festive and joyful holiday atmosphere.
Langzhong is known as the "cradle of Spring Festival". On December 17, 2023, Langzhong Ancient City Airport was officially opened to flights. Tourists can take a trip to "worship the source of the Spring Festival" during the Spring Festival holiday. On January 18, Langzhong Ancient City’s New Year’s Eve and 2024 Luoxiahong Spring Festival cultural activities opened at Zhangfei Square in the ancient city. At the event, dragon dances, lion dances, stilt walking, shadow puppet performances, “Spring Festival old men” and other folk projects were performed one after another. , welcome the upcoming Year of the Dragon. Zhang Qiujing, deputy section chief of the Tourism Section of Langzhong Ancient City Scenic Area Administration, told reporters that this activity will last until February 25 (the sixteenth day of the first lunar month).
Zhang Qiujing introduced that in order to improve service levels, Langzhong Ancient City has also carried out three major actions: "benchmarking and improvement, lighting up the ancient city with smiles, and passing through ancient charm". Guided by tourist needs and market needs, it effectively provides tourists and tourism-related businesses with services and extend the tourism industry chain.
In terms of building a "friendly" tourist destination, Harbin has set a benchmark. Driven by "Erbin", cultural and tourism departments in various places are increasingly "obedient", which has attracted waves of traffic attention. However, can "loving customers" and "listening to advice" turn online traffic into offline customer flow? More importantly, can it improve the visitor experience and turn "first-time visitors" into "repeat visitors"?
According to Li Xinjian, Executive Director of the Capital Culture and Tourism Development Research Institute of Beijing International Studies University, in order to improve the tourist experience, we must deeply understand the connotation of scenario-based and immersive, and innovate cultural tourism products and optimize services. Practice it in depth during the process. The core of the so-called sceneization lies in empathy. Through the perspectives of time scenes, space scenes, fusion scenes, etc., we can solve the tourists' problems of "this person, this place, this feeling, this scene, this wish" and create an atmosphere that triggers their consumption desires. , so to a certain extent, sceneization is to create an atmospheric space. The core of immersion is to attract people. Through the empowerment of technology application, content innovation and environmental aesthetics, it attracts tourists to enter the experience space involuntarily and subtly gain in-depth experience.
Li Xinjian believes that tourism is a comprehensive consumption. To satisfy tourists, we cannot only rely on basic tourism supplies such as tourist attractions, but also rely on the coordination of all related supplies during the tourists' stay at the tourist destination. What we are fighting for is the overall supporting facilities and industrial ecology of tourism destinations. This is also the most basic market logic and inherent development concept of global tourism.
China Youth Daily·China Youth Daily reporter Xia Jin Source: China Youth Daily