"New" New Year Travel Game
Reporter Zhu Jinyi
As the Spring Festival approaches, "what to do during the New Year" has become a question full of expectations in many people's schedules. On the day of the Laba Festival, the Ministry of Culture and Tourism launched the 2024 Spring Festival themed cultural and tourism activities of "Celebrate the New Year with Joy", which includes 25 main activities in 7 major sections, covering people-benefiting theatrical performances, public service activities, intangible cultural heritage experience displays, Tourism and leisure consumption, ice and snow study tours, cultural exhibitions and exhibitions, international and domestic interactions and other fields provide a wealth of choices for people to celebrate the New Year and travel happily.
Online and offline cultural tours
As the most important traditional festival of the Chinese nation, the Spring Festival has a strong cultural atmosphere, so it is very appropriate to take advantage of the Spring Festival holiday to go on a cultural tour.
Museums are important destinations for offline cultural tourism. Data shows that museums nationwide will receive 1.24 billion visitors in 2023, 2.1 times that of 2022. During the Spring Festival in 2024, most national and provincial museums will continue to be open to the public. In addition to permanent exhibitions, there are also plans to launch multiple Year of the Dragon zodiac-themed exhibitions and annual special exhibitions.
According to the relevant person in charge of the Department of Museums and Social Cultural Relics of the State Administration of Cultural Heritage, more than 400 events including "Marks of Northern Xinjiang - Exhibition of Outstanding Characteristics of Chinese Civilization" and "Understanding China from the Zodiac - Digital Exhibition of Dragon Cultural Relics Hidden in Shaanxi History Museum" are planned to be held in various places. Themed exhibitions, and more than a thousand various social education and cultural activities such as Spring Festival rubbing experience activities and special appreciation of Chinese ancient music during the Jiachen Year Spring Festival were carried out to present a cultural feast to the audience.
"Since last year, the development of the stage performance market has shown a new trend. 'Following tourism to watch performances, chasing performances to travel' has become a new hot spot." Zhang Yi, deputy director of the Art Department of the Ministry of Culture and Tourism, introduced that during the 2024 Spring Festival, the Ministry of Culture and Tourism The 10 directly affiliated national art troupes will hold 204 offline performances, including traditional Peking opera masterpieces such as "Dragon and Phoenix" and "Havoc in Heaven", dance dramas "Only Green" and "Li Bai" tours, and China Children's Art Theater's The musical "Cat God in the Forbidden City" etc.
In addition, the "Literary China" broadcast matrix and many new media online broadcast platforms will launch special New Year programs to show the audience the wonderful achievements and artistic essence of national stage art in the past year.
In addition to enjoying high-quality theatrical performances, during the Spring Festival, netizens can also pick up their mobile phones to watch New Year videos, watch live broadcasts of New Year customs, listen to New Year songs, and experience the New Year flavors of various places without leaving home. Recently, the 2024 "Culture Enters Ten Thousands of Homes - Live Video Hometown Year" event was launched in Changsha, Hunan Province. The event was organized by the China Performance Industry Association in conjunction with platforms such as Douyin, Kuaishou, and Tencent Video, and set up special broadcast areas to allow netizens to Feel the joyful and peaceful Spring Festival atmosphere in the clouds.
There are many cultural and tourism products from various places
Dai Bin, president of the China Tourism Academy, predicts that the Spring Festival holiday in the Year of the Dragon will become a new "super golden week", with active tourism and high consumption.
According to the relevant person in charge of the Resource Development Department of the Ministry of Culture and Tourism, the "Tourism to Welcome the Spring Festival and Leisure New Year" section of the 2024 Spring Festival themed cultural and tourism activities of "Happily Celebrate the New Year" will launch a series of study tourism courses, quality routes and themes Activities, and carried out a series of tourism promotion activities such as "Happy Ice and Snow Tourism Season", "My Hometown Has Treasures" and "New Year Travel Customs".
The reporter learned that various places are relying on unique cultural and tourism resources to launch a variety of Spring Festival tourism products. Jilin, Liaoning, Xinjiang and other places have organized ice and snow tourism activities to welcome the New Year, combining sports, health care, hot springs, folk customs, etc., and launched a series of ice and snow tourism products and measures to benefit the people. Eleven provinces including Anhui, Jiangxi, Shandong, Hainan, and Sichuan jointly participated in the "Colorful Study Tour to China" study and tourism theme activity. Focusing on the natural ecological environment and regional cultural characteristics, a variety of study products were launched. For example, Sichuan held the "Sichuan Mountain Ice and Snow Appreciation·Enjoyment" Special research tourism activities such as "Panxi Nuanyang" and "I Guard the Giant Panda's Home in the National Park", Shandong has launched research projects to showcase Zou Lu rituals and music, and have in-depth experience of Shu Xiu rituals.
"Happy Spring Festival" goes overseas
The "Chinese New Year Family Day" is held in the United States, the "Trafalgar Square Parade" is held in the United Kingdom, the "Happy Spring Festival - Chinese Cultural Temple Fair" is held in Russia, and the "Happy Spring Festival" temple fair is held in Egypt... The Spring Festival of the Year of the Dragon is coming. On the occasion, the "Happy Spring Festival" event, which has been held for more than 20 consecutive years, will hold nearly 500 exchange activities of various forms in nearly 100 countries and regions overseas, and the "Global Lantern Festival" will be held in nearly 20 countries including the Netherlands, Kazakhstan, and New Zealand. "Lighting Up Activity" will convey the joy and peace of the "Chinese Year" to the world.
It is reported that the 2024 "Happy Spring Festival" launching ceremony and "Happy Spring Festival in Haojiang" concert will be held on February 3 (the Southern Lunar New Year) in the square in front of the Ruins of St. Paul's in Macau. The concert will feature the Macao Chinese Orchestra as its main team, and will invite artists such as Tan Dun and Lang Lang to perform together. It will also include light shows, lion dances and other segments to provide the Greater Bay Area with an audio-visual feast to welcome the New Year.
Shi Zeyi, deputy director of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, said that during the Spring Festival, various tourism promotion activities will be actively carried out overseas to guide relevant domestic enterprises to launch more inbound tourism products with profound cultural connotations and attract more foreign tourists to come to China. Feel the cultural charm of the Spring Festival and realize the organic combination of tourism promotion and cultural communication. (People's Daily Overseas Edition)