Cristina Galafate

Updated Thursday, February 1, 2024-00:44

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Since she was just a child,

Marta Masi

wanted to be a pharmacist. "It's surprising, but I was very clear about it. I have always been very flirtatious and I have loved the world of care. The best gift you can give a person is to

beautify them

, because it increases their self-esteem," she says enthusiastically.

He went to Madrid to study his degree and, as soon as he finished it, he opened his first pharmacy in Argüelles with the support of his parents. "They are my cushion." She worked every day with a smile. "I love helping people,

you don't have to go to a very far country to contribute

, we are the first row for older people and that makes you feel fulfilled."

He quickly took over the neighborhood and the pharmacy became too small. "I moved to a second location on María de Molina on the corner of Claudio Coello." And from a tandem to a team of 15.

"If you are a good person, the rest is learned."

She grew up thanks, in part, to the fact that she decided to open a window to the world through Instagram.

VIRAL PHARMACEUTICAL

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"Six years ago, when no pharmaceutical company did it yet, because today there are many, I put the products we sold on the street explained

on social networks in a close way

. "

She was very criticized, she regrets. "They reproached me for where a scientific profile was going, but even if it affected me, since I believed in it, I continued." Thus, she was attracting very different people, even from the world of perfumery, interested in what she showed. "A lot of people were seeing me. They were not only buying from me, but also from pharmacies in other cities, from Murcia to Santander. I wrote down the

orders on paper and pen,

until it was overflowing and I had to set up a website," she remembers.

Success is worked on, defended, that is why he first built a community after growing little by little. "We are a family where

no one is more than anyone else

." In continuous conversation with the needs of his buyers, whom he considers more patients than clients, he set out to create a concealer for dark circles that would also treat them. "I combined beauty with chemistry. I didn't want it to be just a regular cosmetic, but rather nourishing by incorporating moisturizing ingredients, such as vitamin E, so that it wouldn't crack. That's why it went viral so quickly, because normally, at first you look very cute but as the hours go by it ages you."

His own firm was growing. "We love

active, real listening,

and that turns on your

light bulb

when 20 people have already asked you the same thing."

Masi admits to being a flirt since she was a child. She was clear that she wanted to be a pharmacist to help people.EM

EARLY MENOPAUSE

At 42 years old, Masi had early menopause and became very interested in how

to improve her quality of life

without depending on so many pills. "We devised the formulation of Woman Collagen, a food supplement that contains hyaluronic acid to hydrate, maca to recover libido, magnesium citrate, which prevents you from being so tired, soy isoflavone for hot flashes... That is, everything that "I had to take it separately, together.

It was a huge hit

. "

But let no one believe that he has become rich in supplements and cosmetics, be warned. "My husband says I'm a broken hand, because everything I earn with one product, I invest in the next. I'm always scheming."

He clarifies that without his partner, he would not have been able to shine. "Not all men accept having a woman who is this restless and enterprising or they don't take it well.

He gives me his hand and encourages me

. "

His latest feat is to create "a vitamin center" after the pandemic, as he suffered depression. "I detect that people need

more human relationships

and here I offer personalized dermocosmetic advice, without the hassle of standing in line for ibuprofen and lexatin." Here too she accompanies women with

the first menopause club.

"It's not just hot flashes. Many girls are alone,

we need to support each other

. "

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Talks are given twice a month, where they are informed about how to improve their quality of life. "It comes out of everything,

it's therapeutic

." Give the example in first person. "I forget things if I don't write them down and that's something no one tells you." The bones begin to lose calcium and we are at risk of osteoporosis, especially when it is a premature case like hers, she insists. For them it is light in a dark place. "They let off steam and understand that

sexual relations have to be enjoyed

and some supplements and vaginal cosmetics can help them." With a life expectancy of 86 years in Spain, he believes that it is very hard to spend another 40 years without satisfaction. "You have to enjoy life and not settle, like our poor grandmothers, who put up with it."

Precisely, she has just paid her best tribute as a granddaughter by creating the Agua de Madrid fragrance, which smells like violet candy. "I'm from Algeciras but my family is from the capital. My grandmother always gave them to me. She is my

guardian angel

," she says excitedly, with very bright eyes. While she talks, she doesn't stop working. But on Friday, around six in the afternoon, she runs away from her. She has a house in the countryside to disconnect in the middle of nature. Of course: "On my walks I answer followers, I don't want to leave them, and my daughters record my videos."