A few days ago, a blogger posted a video saying that "domestic three-bouncers are attracting attention in small towns in the United States." With its lightweight shape, practical and durable performance and unique reversing sound, electric tricycles have unexpectedly become a "trendy item" in the eyes of foreigners.

  Northerners vividly call fuel-powered tricycles "three-bouncers" because their engines make a loud "boom-boom-boom" sound when driving. Although today's electric tricycles neither require hard pedaling nor make such violent noises, people still habitually call them "three-wheelers."

  What are the inspirations behind the overseas fans of the domestically produced “Three Bouncers”? Recently, reporters visited electric tricycle manufacturers in Jiangsu and Zhejiang.

Domestic electric tricycles become popular in small towns in the United States

Manufacturing companies: Clearly feel the increase in orders

  Some time ago, a friend of Chinese girl Wu Botuo ordered a domestic electric tricycle from a factory in Jiangsu as a holiday gift for her father-in-law abroad. Unexpectedly, the electric tricycle, which was carefully decorated by her family in the United States, attracted attention when it was driven on the street.

  Wu Bo said that this kind of "three-bouncer" that the Chinese are all too familiar with is a real "new thing" in small towns in the United States. The shining license plate and high-pitched music immediately attracted the attention of the neighbors as soon as they drove out. Everyone gathered around the "Three Bumps" and took photos.

  It is understood that the "three-bouncer" that is popular in small towns in the United States comes from a motorcycle manufacturer in the Xishan Electric Vehicle Industrial Park in Wuxi, Jiangsu.

△Internet celebrity electric tricycle made in Wuxi, Jiangsu

  Ni Xiaofeng, general manager of the company, said that currently, 20% to 40% of the two-wheeled and three-wheeled electric vehicles produced by the company each year are exported to more than 70 countries and regions around the world, including Europe, South America, the Middle East, and Africa. Since New Year’s Day, the number of orders placed by American consumers from various e-commerce platforms has increased.

  Qin Xiaoming, the company's deputy general manager of the business unit, said that in order to further expand the international market, the company's R&D personnel researched the road profile of the target market and the usage habits of local people in advance to make the electric tricycle more suitable for local driving. "For foreign users, the company has designed 'one foot and three brakes', which means three brakes are braked simultaneously with one foot. It uses electrophoretic paint, which is the same as a car and will not rust within ten years; the battery life can reach 40 to 50 kilometers.”

Expert: low price, good quality, mature technology

It’s no surprise that the domestically produced “Sanbengzi” is selling well overseas

  Data shows that there are currently 1.517 million electric vehicle-related companies in my country, of which more than 180,000 are in Jiangsu, ranking first in the country.

  With the popularity of cross-border e-commerce, in order to further polish the Chinese manufacturing brand and obtain higher profits in overseas markets, some domestic electric vehicle manufacturers are increasingly focusing on technological empowerment and promoting efficiency through research and development.

△Zhejiang Changxing Factory

  At the beginning of the new year, in the workshop of a smart car Co., Ltd. in Changxing County Development Zone, Huzhou, Zhejiang Province, workers are rushing to make overseas orders. Orders from more than 40 countries and regions in Europe, Africa, and Southeast Asia have already placed the company in 2024 The production plan for the year is fully scheduled.

  Huang Qian, head of the company's commercial department, said that the electric tricycles they developed cover industries such as logistics and distribution, advertising, and sanitation. With the help of the Internet of Vehicles data management platform, the products are greener and smarter, and each unit sells for close to 100,000 yuan per unit. "Proprietary body swing technology and car-grade CAN technology (Controller Area Network) are used on three-wheeled vehicles for the first time. Currently in the European and American markets, the retail price of this product can reach nearly 14,000 euros.”

  Intelligent electric tricycles have a wide range of application scenarios and broad development prospects. The company's general manager Wang Guofu said that they are actively exploring emerging markets. In 2023, the company reached a strategic cooperation with a Spanish company to build a new factory in Europe. The fourth-generation refrigerated and refrigerated truck developed will be launched in the first quarter of this year. At the same time, the company will also deploy logistics vehicle battery replacement projects globally to solve the pain point of regional logistics vehicle operating mileage anxiety. By making great efforts to improve R&D and after-sales, we will occupy a larger market share in overseas markets.

△In 2023, domestic electric tricycles will appear at the Asian Environmental Protection Exhibition in Malaysia.

  According to Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, currently, developed countries will not take the initiative to produce tricycles because they lack relevant technologies, while developing countries such as Southeast Asia lack relevant industrial chains. Domestic electric tricycles have low prices, good quality, and mature technology. The upgraded version of the electric tricycle is the first to use intelligent network functions, opening up new markets with new functions. Therefore, the domestic "Sanbengzi" is not popular overseas. Accident.

  Compared with my country's "Three New Products" in foreign trade, the technical content of "Three Bungzi" is not high. Despite this, this product has gained unexpected popularity overseas. Its success does not stem from technical advantages, but from Functional usefulness. The emergence of "Sanbengzi" may be a reminder to the manufacturing industry that opportunities are hidden in the corners we are accustomed to, and we need to change our angles or even change our environment to find them.

  Source of this article: China Central Radio and Television China Voice (ID: zgzs001)

  Producer丨Zhang Chengxia Li Xingjian

  Reporters | Su Ling, Zhang Guoliang, Zhejiang Taiwan Bai Zhiqing, Zhang Jie, Jiangsu Taiwan Qiao Wen, Wuxi Taiwan Yuan Min