Sara Polo Madrid
Madrid
Updated Sunday, January 28, 2024-9:44 pm
The secret of Telecinco's "wiggling" in its news programs "We are not going to fill the set with blood to gain an audience"
News Ángeles Blanco talks about her rivalry with her husband, Vicente Vallés: "Let it tremble"
The set shines in white and red, it smells new and it is huge. Its almost 300 meters in the shape of a crescent and with three different spaces surrounded by the latest technology in screens are not a whim, but a stage designed with the aim of putting an end to the classic talking head. The presenters of the reborn
Noticias Cuatro
, which returns this Monday, will have to move, it is clear.
The return of news services to Mediaset
's second channel
culminates a strategy that started at the end of October with the signing of
Francisco Moreno
as the group's news director. The canary arrived with the aim of revolutionizing the bulletins that make up the grid of two channels in which pure and simple information had been relegated in favor of entertainment. To achieve this, two starting signals were marked: the signing of
Carlos Franganillo
for
Informativos Telecinco
and the return of
Noticias Cuatro
.
The first
shot
has now been underway for a week with a good, although discreet, result: it has averaged a 10.2 share, similar to the one it inherited from
Pedro Piqueras
. His debut defeated his heir
Marta Carazo
on La 1, but as the week went by they alternated in second place.
Vicente Vallés
' leadership
seems, at least for the moment, unattainable for either of them. This Monday comes the time to check if the second shot meets expectations, which are not few.
"It is a very marked day on the calendar, the movement is demonstrated by walking and we have walked until today," advances
Francisco Moreno
. "The information services are the backbone that connects with our commitment to the audience," he says, and launches: "All the information ships that
Mediaset
deploys remain in orbit , then only small trajectories will have to be corrected."
For his part ,
Juan Pedro Valentín
adds , until the arrival of Moreno, director of News at
Mediaset
and now at the head of
Noticias Cuatro
, that in a world that suffers from "information saturation" the challenge is to condense what happens in 30 or 40 minutes: "Hierarchize, order and explain in the best way. We want to do it our way, with our own vision of things," he says.
"Information services are the backbone that connects with our commitment to the audience"
Francisco Moreno, Mediaset News Director
The motto of the return of the news programs that
Iñaki Gabilondo
created in 2005 is
"passion for information"
, and that is the feeling conveyed by its five premiere presenters. Three return and three premiere on the network, although all have extensive experience in news and programs. "It's a good stew,"
Moreno
summarizes with a laugh . The graphic identity speaks loud and clear about the mix between nostalgia and innovation, a nod to the origins:
Noticias Cuatro
will maintain the original tune and header, although with the remastered melody and the modernized graphics adapted to current times.
"It is a very important and very emotional day because it is the day of a return," says
Roberto Arce
, who will continue sharing the weekend with
Marta Reyero
as he has done for the last 10 years. "We have navigated the last five years under another brand but now we see the planet
Noticias Cuatro
again and we have to land on it, it is in our DNA," he says, to continue with the boss's spatial metaphor.
Mónica Sanz also returns to
Cuatro
's news services
from the evening magazine, and highlights that the new team, which combines veteran names with new faces, will give them "the
punch
" they need. For her, the key is in naturalness when telling the news: "You have to go beyond that rigidity so typical of the news, try to empathize with the person on the other side of the screen."
"The audience experiences a certain information saturation, the challenge is to condense what happens, prioritize it, order it and explain it in the best way. We will do it our way"
Juan Pedro Valentín, director of Noticias Cuatro
Even further goes his partner in the 8:00 p.m. edition,
Diego Losada
, who came to
Mediaset
from
RTVE
two years ago to present
En boca de todos
and now returns to his origins. "There is a very thick border between news and programs, and we have to thin it little by little," he says. His model is the new communicators on social networks, much closer: "You choose at what distance you want to speak to the public, we choose one meter."
"We can't do what others do because at noon and at night there are other offers on other channels," summarizes
Valentín
, "we have to develop our own personality, and that means not losing fidelity to the facts but making a news report. more from colleagues with more urban and more youthful concerns.
The only journalist who will face the challenge alone is Alba Lago, who has just experienced the transition between
Piqueras
and
Franganillo
with a mixture of emotion and expectation. Her teacher in recent years told her that he was betting on her, that she was prepared: "It's a form of emancipation, I'm very excited," she admits. The main challenge, for a nervous woman like her, is getting up from the chair. "At Telecinco they took the wheels off my chair the first day because I wouldn't stop," she remembers with a laugh. While she speaks, someone bumps into the star of the set from behind, a very long L-shaped screen that they call, among themselves, "the tongue." Horrified, she turns to the reporters: "See? I shouldn't get up!"