China News Service, Harbin, January 26 (Reporter Liu Xiju and Wang Nina) With its unique natural ecology and ice and snow culture, the number of tourists visiting Heilongjiang Province has increased significantly this year. During the main golden period, most hot spots have experienced the phenomenon of "it is hard to find a bed" . As the living environment in rural areas of Heilongjiang Province continues to improve, infrastructure continues to improve, laying a good foundation for the development of rural tourism B&Bs. However, the current development of rural tourism B&Bs in the province still faces problems such as unsmooth management mechanisms, obstacles to compliance operations, insufficient public services, relatively weak rural public infrastructure, cultural and tourism integration that needs to be deepened, product formats that need to be enriched, and service levels that need to be improved. Talent cultivation needs to be strengthened and other issues.
How to promote the high-quality development of the rural homestay industry in Heilongjiang Province and promote the transformation and upgrading of the tourism industry? At the ongoing Heilongjiang Province Two Sessions in 2024, Liu Jin, a member of the Heilongjiang Provincial Committee of the Chinese People's Political Consultative Conference and deputy mayor of Yichun City, suggested in his proposal that the management system should be optimized. Clarify the regulatory boundaries of each department, clarify the responsibilities of each department, and coordinate the supervision of the rural tourism and homestay industry. Strengthen the comprehensive management of food safety, social security, sewage discharge, fire safety, emergency rescue, market order and other aspects of rural tourism and B&Bs. Cooperate with relevant departments such as housing construction, public security, emergency management, fire rescue, market supervision, and health to open a green channel around the opening and approval services of tourist B&Bs, and open up access to the real-name registration system, health licenses, and food business licenses for rural tourist B&Bs. , fire safety inspections and the “last mile” of special industry license processing.
"Improve the soft power of tourism services." Dang Wei, member of the Heilongjiang Provincial Committee of the Chinese People's Political Consultative Conference, chairman of the Suihua City Federation of Industry and Commerce, chairman of the General Chamber of Commerce, and chairman of the Suihua City Federation of Knowledge Federation, suggested that a team of rural tourism talents should be built, professionals should be hired, and existing projects Optimize, improve their innovation and entrepreneurship capabilities, strengthen training for managers in marketing creative design and brand feature construction, conduct deep integration of schools and enterprises, and cultivate talents with stronger creative abilities that meet the needs of rural tourism development. In addition, the quality of tourism services should also be improved. In response to the problem of inconvenient transportation for tourism in rural mountainous areas, comprehensively improve the level of transportation facilities, improve tourism transportation signs, improve the level of catering, accommodation and parking infrastructure in scenic spots, further improve the internal navigation maps and signboards of scenic spots, and optimize online ticket booking , special product ordering and other functions.
In order to deeply explore the tourism resources of border villages and the cultural connotation of ethnic minorities, Wang Chengwu, a member of the Heilongjiang Provincial Committee of the Chinese People's Political Consultative Conference, vice chairman of the Heihe Municipal Committee of the Chinese People's Political Consultative Conference and chairman of the Democratic Progressive Municipal Committee, suggested creating a "one village, one product" border rural characteristic cultural tourism industry. Focusing on resource exploration, we will build a characteristic cultural tourism industry with “one village, one product”. Deeply explore various local tourism resources such as natural tourism resources, red tourism resources, ethnic minority villages and other tourism resources, turn "tourist highways" into "road tourism", and promote the revitalization and development of villages along the routes and borders. Adhere to the concept of "agriculture is the foundation and the countryside is the soul", and based on village characteristics and resource endowments, adapt measures to local conditions and scientifically plan, actively develop unique, differentiated, and diversified rural cultural tourism products, and avoid the one-size-fits-all approach to thousands of villages and low-level homogeneity. With the occurrence of qualitative competition, efforts should be made to create a number of rural tourism quality projects with characteristics, connotation and taste. (over)