At present, the Lingnan region is gradually entering the dragon boat season. The Pearl River's dense water network has given birth to dragon boat traditions with local characteristics: there are 591-year-old Yanbu, the oldest dragon boat in the country, who is constantly testing the water, and new dragon boats and new oarsmen constantly testing the waters, eager to be young. As a result, Cylon's enthusiasm for winning the championship was quickly ignited.

The old dragon "awakens", and the new dragon goes into the water. The old and the new alternate between the old, and they can also be beautiful. The eclectic diversity of Lingnan culture is at a glance. In addition to the dragon boat race, the spillover effect of fighting for novelty and creativity is emerging: at the 6th Cultural Fair that opened on June 7, the metaverse dragon boat from Dongguan, the dragon boat from Shantou Chenghai ... The endless creative dragon boat surrounding attracted many attention, and many people called out that the dragon boat "played understood" - at the cultural fair, creativity and innovation have never lacked a market.

Spanning the 19th session, with the take-off of Guangdong, a major economic province in China, the Cultural Fair has also grown from a local exhibition to the "first exhibition of Chinese culture", rooted in the soil of Lingnan and receiving a new mission. What is the status and significance of the cultural industry for Guangdong?

Still water deep flow from "walking forward" to "looking back"

As early as four days before the official opening of the Expo, the branch venue of the Cultural Fair, known as the "first village of Chinese oil painting", opened ahead of schedule. This year, the "Contemporary Trend IP Gallery Alliance Exhibition" and "Another Me in the Parallel World - AI Visual Art Exhibition" created by the Dafen Village Branch once again refreshed people's understanding of Dafen.

Dafen Oil Painting Village, which has been used as a branch venue since the first cultural fair in 2004, has participated in 19 consecutive sessions. In the past 20 years, Dafen Village has risen due to imitation paintings, but also suffered doubts and market shocks, and finally chose to transform and innovate, attracting young painters to create their own IP here... The great changes in Dafen have to a certain extent outlined the development of Shenzhen, a pioneer city of reform and opening up.

This atmosphere of pursuing original innovation naturally also blew to the exhibition venue.

As the "Canton Fair" of the cultural industry, this year's Cultural Fair attracted more than 100,2 overseas professional visitors from more than <> countries and regions around the world, and a large number of new products and technologies were brought together, making the Fair the best window for China to observe the world cultural trading market.

"In the past, we had to go abroad every year to participate in various exhibitions to buy copyright products, but now we put more energy into re-excavating traditional culture and making originals on this basis." Mr. Liu, the head of a well-known domestic cultural tourism enterprise, said that today's Chinese cultural tourism enterprises are not only "moving forward", but also constantly "looking back", not only examining the way they came from, but also looking for "Chinese inspiration" from tradition. At the Cultural Fair, more and more foreign businessmen even took the initiative to negotiate the introduction of China's original IP.

It is not only one or two cultural enterprises that "look back", but only from Guangdong, from the Chaoshan song and dance that burst out of the circle at the beginning of the year, to the dragon boat, arcade, Wing Chun that constantly refreshes the hot search... In the past year, museums in Guangdong Province have developed 3250,41 cultural and creative products relying on folk customs and collections, an increase of <>% over the previous year.

Cultural practitioners have also seen the "pointing" effect of traditional elements on the cultural industry. From inside to outside the venue, original factors are bursting out, and traditional Chinese elements continue to become carriers and even cores, and this "wind direction" change undoubtedly affects the Cultural Fair and profoundly affects China's cultural market.

Shipbuilding to the sea from a ticket to see the "digital cultural museum"

This year, the Expo launched the digital ticket "Little Water Drop" for the first time, which was sold online and gave ticket permissions, and also set up a transfer function to build the Little Water Drop of the Expo into a new digital business card.

A lot of effort has been put into a small ticket, which shows that this exhibition has a deep intention in "digitalization".

From the last cultural fair to this one, only 6 months apart, how to exhibit "new ideas" is not a small pressure. Recently, "digitalization" has sprung up and quickly become a bright spot. Therefore, this year's cultural fair set up the theme exhibition area of "Digital China - Cultural Innovation in the AI Era" for the first time. The 1517,<>-square-meter exhibition area gathers the main body of national cultural industry, important platforms and the latest technological innovations.

At the beginning of this year, the Guangdong local dance drama "Wing Chun" quickly became popular with its unique southern martial arts, touring many places, and even a ticket was difficult to find.

In the Digital China exhibition area, "Wing Chun" has been further digitized and transplanted into the digital theater for scene reproduction, through digital secondary creation, one move and one style are more three-dimensional, and more people can immerse themselves in the hearty punching style of Southern School martial arts, like being on the scene.

"Digitalization" goes far beyond presentation. With the continuous maturity of AI technology, the application of digital technology has moved to the real industrial frontline: virtual digital humans with interactive and learning functions have emerged at this cultural fair, and even have a certain degree of productivity in the cultural industry. "In the past, we felt that artificial intelligence was far away, but now through culture + AI, relying on the cognition of the senses, we can first touch the future appearance." Yang Yantao, one of the curators of the Digital China exhibition area, believes that the Expo is giving imagination space to new scientific and technological forces, including "digitalization".

Throughout the continuous addition of diversified new elements of the Expo, this integration of tradition and technology is not simply "the young phoenix is clear to the old phoenix", science and technology empowers IP to borrow ships to go to sea, and the injection of traditional cultural power gives more connotation to science and technology and innovation.

What kind of soil is needed for "Wen" to be planted deeply?

In 2021, the added value of Guangdong's cultural and related industries will be 6910 billion yuan, accounting for 5.54% of the province's GDP, ranking first in the country for 19 consecutive years. By 2025, Guangdong has also put forward the goal of the added value of the cultural industry accounting for more than 6% of the province's GDP, and the cultural industry has become one of the pillar industries in Guangdong.

While enjoying a worldwide reputation for its excellent manufacturing industry, Guangdong has also included cultural industries as "pillar industries", and even the proportion of GDP continues to increase. As the largest province in the country's economy, why can the cultural industry also flourish in the manufacturing forest?

Going deep into Shenzhen, you can feel that the cultural industry park is almost rooted in all corners of the city, and cultural tourism enterprises and Internet head enterprises are also standing proudly in the center of the city - not only the geographical location, but also through industrial cooperation, and even a unique cultural industry chain has been formed: with the help of "supercomputers", the animation industry "calculates" more exquisite and realistic pictures, keeping an eye on the latest cultural and creative IP, manufacturing enterprises respond to the sound, and launch the applauded and popular cultural and creative peripherals...

From a larger perspective, Guangdong is viewed horizontally: the diverse cultures of the three major ethnic groups of Canton, Chaoshan and Hakka are gathered here, and cultural creation materials and inspiration can be found here. Film and television works such as "Hidden Corner" and "Crazy" have exploded with the help of strong local customs and people, but also driven the filming location to "join hands out of the circle", and the prying effect of culture cannot be underestimated.

Longitudinal comparison at the top of the industrial chain: Guangdong has gathered a complete cultural industry chain with 9 complete categories in 146 categories, and nearly <>,<> cultural enterprises above designated size in the province have formed a green forest, and under the shade of the forest, a large number of new cultural consumption scenes have been born. The high efficiency of creative transformation makes start-ups that rely on skills and creativity to become "little giants" and "unicorns".

Therefore, in the territory of high-quality development proposed by Guangdong, the development of cultural industry also plays a pivotal role. The "Several Opinions on the High-quality Development of Guangdong in the New Era" released not long ago made it clear that the supply of high-quality spiritual culture should be increased. Actively cultivate leading cultural enterprises, accelerate the development of new cultural enterprises, cultural formats and cultural consumption models, and build a new highland of culture and creativity. With the guidance of the wind, it seems logical that the seeds of culture will grow thickly on the fertile soil of Lingnan.

Walking out of the scene of the cultural fair, the sound of oars on the river is endless, and not far away, port freighters are intertwined. It is the gathering of nine days of clouds and rain here, creating the landscape where the rivers and the sea meet, and also shaping the inclusive and innovative personality of Guangdong people. After 19 years, today's cultural fair is still constantly accepting new cultural factors, still expanding the platform for the exchange of ideas and ideas, still cultivating the roots of culture, and deeply rooted in the pioneer city.

(Main station reporter Lin Lili, Zhou Yu, Guo Xiangyu)