The signs that streamers are using the internet to amplify the impact of illegal behavior are alarming.
Recently, according to the WeChat public account of Susong Financial Media, in order to achieve the purpose of rapidly increasing fans and attracting attention, 5 online anchors in Susong County, Anhui Province, deliberately created hot topics by "making appointments" online and gathering people offline to make trouble, causing nearly 2,5 netizens to watch. The five people involved were administratively detained by the public security organs in accordance with the law on suspicion of picking quarrels and provoking trouble.
This is absurd: several anchors initially scolded each other during the live broadcast, and then decided to "make an appointment" to solve it. Several anchors seemed to smell the opportunity to increase fans and posted a series of short videos to hype up the incident. On May 5, the "covenant" actually happened, and verbal and physical clashes between the two sides were broadcast live.
Verbal abuse and dating are illegal acts in themselves, and the special thing about this matter is that the anchor used the Internet to hype the whole incident in an attempt to create a greater social impact, and it was indeed "successful". The nature of the incident itself has become questionable: it is difficult to tell whether it is really a hot brain, planning to use fists to solve disputes, or partnering in a play to attract fans and attract traffic. But in any case, the use of the Internet to amplify the impact of violations is a sign of alarm.
With the heat of the live broadcast industry, this may force anchors to compete for "involvement", constantly looking for fresh and dramatic content to attract traffic. Of course, there will also be cases of using "illegal acts" to attract attention.
But webcasts multiply this bad impact. Imagine, if this kind of "appointment" is not stopped in time, the onlookers may even think that this is a cool behavior without paying any legal price; Similarly, if such "date" anchors are allowed to taste the sweetness, they may attract a rush to follow suit, and in the future, content full of violence and anger will run rampant on the Internet. Therefore, the absurd behavior of the anchor involved must be dealt with as soon as possible, and the attitude must be clear-cut to punish it to set an example.
This incident is also reminiscent of the recent anchor "Three Thousand Brothers" live broadcast drinking incident. Although "fighting wine" is not illegal, it is similar to "covenant frame" in that it is illegal content, and both use self-harming leads to achieve the purpose of increasing fans and draining traffic. Of course, the final result was also very heavy, and the anchor himself paid with his life.
This also shows once again that trying to use social subcultures or curious content to attract fans, once crossed the line, may have to pay a huge price. Several anchors of "Covenant" will also bear severe legal sanctions, and their platform accounts will most likely be dealt with together.
This incident also reminds the platform that in daily content management, it should strengthen the inspection of illegal content. Like the live broadcast of the "covenant" incident, it also lasted for a period of time from the beginning of the "scolding war", which is actually the "reaction period" of the platform. How to discover illegal content in a timely manner and deal with it, platforms should think about countermeasures.
As far as influencers are concerned, they must not go the wrong way and use illegal content to obtain traffic. Once this problem is not clear, any traffic may be "zeroed" overnight. If you want to do it in the long run, then abiding by the law is the most fundamental prerequisite.
(Beijing News)