Outdoor activities have attracted more and more people to join, and niche sports have gradually become a popular trend.
The trend signal of new camping equipment, professionalism and comfort has triggered a higher demand for outdoor living; The trend of more and more professional outdoor equipment and outdoor equipment upgrading has become a new highlight of the outdoor industry; The transformation of emotional healing and social interaction is an important exploration direction for the outdoor industry.
Camping equipment refreshed, "mountain wilderness" turned into "outdoor elite"
More and more outdoor players have joined the camping tide, and the upgrading and innovation of camping supplies have brought people a new outdoor camping experience, and "mountain wild guests" have become "outdoor elites". According to the "Trend Track Vane - Outdoor Life Special" released by Douyin, more and more people are paying attention to the comfort and aesthetic experience of outdoor activities, and using practical and interesting items to make outdoor activities renovated and colorful. Fashionable tents, characteristic outdoor furniture, etc., enable ordinary outdoor enthusiasts to take visually impactful photos and share them on social media, creating a "outdoor elite" character.
In terms of equipment, with the advancement of technology, outdoor tents have begun to use lighter and more durable materials, which are easy and easy to set up and can withstand harsh weather. In addition, according to the different needs of campers, from single tents to family tents, from simple sunshade tents to luxury caravans, they all provide a comfortable sleeping environment for campers, ensuring that they can enjoy the feeling of "home" outdoors and achieve "exquisite camping".
It is worth noting that modern life is fast-paced, people are paying more and more attention to mental health and social relationships, and the outdoors has become an ideal place for psychological healing. People can relax and interact in nature. Meeting nature with friends, enjoying food and wine has become a new way for city people to decompress.
The traditional gathering method of tea party has shifted the venue from indoor to outdoor. While being in close contact with nature, sharing drinks and food can bring freshness to outdoor life and help strengthen friendship with friends. Leaving the stress of the city, immersing yourself in nature and enjoying the moment – the outdoors brings a very different kind of "success learning".
Constantly advancing and fun, water sports provide a thrilling experience
Surfing, fishing and skateboarding represent an emerging sports culture. Taking surfing as an example, this sport is widely popular in many coastal cities in China (such as Sanya, Wanning and other places), which have established surfing training institutions and hosted a number of international-level surfing competitions. Culturally, surfing became a symbol of freedom and adventure, and as a cultural symbol of individuality and self, it quickly became popular among young people.
Diving, like surfing, is a favorite of outdoor experts who seek limits and challenge themselves. These two sports not only strengthen the body, but also temper the will: between the ebb and flow, surfers can chop the waves and be proud; In the vast underwater world, divers can feel the mystery and magnificence of the ocean, and gain inner self-sufficiency and peace.
At the same time, modern equipment provides more adequate insurance for surfers and divers, and professional training courses accelerate the growth of enthusiasts from novices to "veterans". The safe and fun experience is very "on top" for those exposed to surfing and diving.
Fishing is an outdoor activity that is easy to get started with and difficult to master, and has many fans. This activity is suitable for all ages and allows people to enjoy fishing on the peaceful beachfront. As skills improve and equipment is upgraded, participants can challenge more difficult seas and rarer fish, making this activity even more challenging. In addition, fishing Bihan also provides a stage for fishing enthusiasts to show their skills, which increases the competitiveness of this activity. In the process of enjoying fishing, people can also enjoy the beautiful sea view, so that the body and mind can be fully relaxed. This combination of competitive and recreational characteristics gives fishing a unique charm.
Skateboarding, Vitality Boarding is an outdoor sport full of passion and personality, and there are many enthusiasts around the world. This exercise not only strengthens the body, improves the coordination and balance of participants, but also has a positive effect on creativity, courage and self-confidence. Skateboarders are constantly challenging more difficult moves and sharing their results on social media to attract more people to join. The popularity of skateboarding has also promoted the development of supporting industries, such as skateboarding venues, training courses and customized equipment. Both novice and experienced players can experience the fun of constantly challenging themselves by skateboarding.
Trend and practicality go hand in hand with outdoor sports equipment for everyday wear
With the promotion of urban outdoor fashion (URBANCORE), the trend and practicality of sports equipment have gradually become equally important. New urban outdoor sports are leading the trend of equipment upgrading, and outdoor clothing brands have become a new symbol of urban outdoor sports.
For example, the addition of high-tech fabrics makes the product have good breathability and fast drying, which can quickly eliminate heat and sweat in the body, so that the wearer can stay dry and comfortable in outdoor activities. In terms of design, attention to fashion elements and personalized customization services have made sunscreen clothing a fashion item for outdoor sports.
Outdoor casual shoes play an important role in urban outdoor sports. With the advancement of science and technology, outdoor casual shoes have adopted many new materials and technologies, such as the use of lightweight materials to reduce weight, the addition of air cushions and cushioning systems to improve support performance, and the use of waterproof and breathable materials to improve protection. On the other hand, brands and designers also pay attention to fashion elements, more personalized designs with new colors and patterns, so that the fashion and functionality of outdoor casual shoes are integrated.
Text/Reporter Chen Si