Liuzhou, Guangxi and Zibo, Shandong are linked to explore the road of "Internet celebrity" becoming "long red"
Two old industrial cities that rely on food to learn from each other
This newspaper news (reporter Pang Huimin, correspondent Jiang Shaoxuan) "Who can refuse a bowl of snail powder + a small barbecue" "Grilled snail CP is out of the circle strongly, remember to eat snail powder with skewers in the future!" Recently, two old industrial cities that rely on food - Liuzhou, Guangxi and Zibo, Shandong Province have joined forces to explore the road of "Internet celebrity" becoming "long red", which has made many netizens feel particularly excited.
Zibo and Liuzhou are both industrial cities, and after being famous for their food, they have attracted tourists from all over the country to "check in", and the two cities with many similarities have become curious about each other.
On May 5, Zibo Mayor Zhao Qingwen led a delegation from Zibo Municipal Government to Liuzhou, Guangxi Province to inspect the development of Liuzhou snail powder industry, accompanied by Liuzhou Mayor Zhang Zhuang.
"What is the relationship between the physical store of Liuzhou snail powder and the production enterprise?" "How does Zibo promote flexible urban management?" ...... At the symposium on the same day, the two sides discussed the development of Zibo barbecue and Liuzhou snail powder industry, and conducted in-depth exchanges on the development of characteristic industries, cultural and tourism integration, and urban management.
Zhao Qingwen praised the achievements of the development of Liuzhou snail powder industry, and hoped to learn from the experience of Liuzhou snail powder industry from "net red" to "long red", deepen exchanges and cooperation between the two places, and jointly promote the high-quality development of the two cities.
Zhang Zhuang welcomed the delegation of the Zibo Municipal Government to Liuzhou: "We welcome Zibo BBQ to enter Liuzhou, and please support Liuzhou snail powder to Zibo." Zhang Zhuang expressed the hope that the two sides will use barbecue and snail powder as the medium to strengthen exchanges and cooperation in an all-round way, so that "Internet celebrities" can become "long-term red", and make joint efforts in industrial integration and complementary advantages, and exchange and cooperation in urban environmental governance, so as to jointly build and develop the two cities well.
In fact, there are traces of the linkage between the two cities this time. Since the beginning of this year, Zibo and Liuzhou, as "net red" cities, have attracted countless tourists. In addition to the common selling point of specialty foods, the two cities mainly use the Internet to build an Internet celebrity city and the promotion model of the overall image, which also has certain commonalities.
When snail flour and barbecue become the "traffic password" of industrial cities, humane service is the key to "retaining traffic". It is understood that Zibo specially formulated a barbecue map, opened a barbecue high-speed rail train, and equipped public toilets with wet toilet paper, sanitary napkins, enteritis Ning and other "peace of mind baskets". Liuzhou has also opened bus lines such as snail powder and late-night snack food, passing through various snail powder "net red shops" and major night markets.
"Although Zibo barbecue is very popular now, from the perspective of industrial production and the next step of supporting the city's economy, Zibo can learn from Liuzhou's ability to transform Internet celebrity resources into industries." Transform Internet celebrity products into an industrialized product, enhance the city's image and soft power, and boost economic development. Yao Hua, director of the Institute of Sociology of the Guangxi Academy of Social Sciences, said.
"Liuzhou can also learn from Zibo about the creation of a city image and launch hot topics." Yao Hua said that since the beginning of this year, the topic of Zibo barbecue has been continuously promoted. After forming the topic heat, the masses will continue to pay attention to the city, which can better enhance the city's image and soft power. (Workers' Daily reporter Pang Huimin, correspondent Jiang Shaoxuan)