• ESTHER MUCIENTES

    @emucientes

  • RODRIGO TERRASA

    @rterrasa

    Madrid

  • ILLUSTRATION: JOSETXU L. PIÑEIRO

    @nunhapedra

Updated Friday,5May2023-23:41

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  • Mediaset Mediaset puts an end to Save me on June 16 and delivers the afternoons of Telecinco to Ana Rosa Quintana
  • Telecinco The death of Sálvame: the most controversial moments in its 14-year history

"Puppeteers are like that: we have a great ability to pick up canvas when it touches." This was the phrase that Jorge Javier Vázquez wrote a few weeks after the departure of Paolo Vasile as CEO of Mediaset. A foreboding phrase.

Since the audiences of Sálvame stopped exceeding 16% of screen share and stayed at 13% fighting day after day with the competition, rumors about its end have not stopped sounding. That day has come. As EL MUNDO has learned, Mediaset will confirm in the next few hours the definitive cancellation of the program after 14 years on the air and will announce that from September it will be Ana Rosa Quintana who will be in charge of the Telecinco after-hours.

The new grille represents a drastic change in the image of the chain, an objective pursued by the company since the arrival of Alessandro Salem to the management, but also opens a few unknowns. What will become of Jorge Javier Vázquez now? What will happen to Belén Esteban and the rest of the collaborators of Sálvame? What is Ana Rosa's new role?

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Television.

Mediaset puts an end to the telebasura: fulmina Sálvame on June 16 and delivers the afternoons of Telecinco to Ana Rosa Quintana

  • Writing: RODRIGO TERRASA Madrid
  • Writing: ESTHER MUCIENTES
  • Writing: ILLUSTRATIONS: JOSETXU L. PIÑEIRO

Mediaset puts an end to the telebasura: fulmina Sálvame on June 16 and delivers the afternoons of Telecinco to Ana Rosa Quintana

Let's go in parts. Sálvame is over but Jorge Javier Vázquez does not leave Telecinco. Last September it renewed its contract with Mediaset until 2025 and from the company they assure that it remains a fundamental piece for the chain. He will continue to present Survivors and is counted on for new entertainment formats.

The news of the cancellation does not surprise him either. Just a few days ago, during an interview on TVE, the Catalan presenter admitted the unknowns about his future. "I have a contract. I have two years left, until 2025. Whatever they decide, it will be fine," he said in reference to the new direction. "I work in television, television is not mine. A management team comes in and I understand what they want to do with the people who are working or with the dolls that we go on television whatever they want."

The end of Sálvame: the program will stop airing in June

For Jorge Javier Vázquez, Sálvame has been more than a television program. It has been the space that made him the star presenter of the chain and the group, sharing the throne with the queen of the mornings, with Ana Rosa Quintana.

I have a contract. I have two years left, until 2025. Whatever they decide, will be fine.

Jorge Javier Vazquez

Thanks to Sálvame and the audiences that the program has made for more than 10 years, Jorge Javier was chosen for all formats, the pretty boy of Mediaset: he replaced the mythical Mercedes Milá at the head of Big Brother, became the presenter of the Survivors galas, in the host of Sábado Deluxe, of Deluxe Friday, of all the specials of the heart that emerged in the chain, even in the presenter of some of the chapters of the docuseries Rocío, tell the truth to stay alive and the program In the name of Rocío. It was everywhere and at all hours.

Thanks to the treatment and the meaning he wanted to give to his life after the death of the collaborator of Sálvame Mila Ximénez and after the stroke he suffered himself, Jorge Javier Vázquez had been preparing for the end of the program for some time. Even so, in these months where the crisis of Sálvame and its audiences – despite continuing to lead many afternoons – occupied dozens of headlines in the specialized press, Jorge Javier has continued to defend the format tooth and nail.

The last time, in the celebration of the anniversary for the 14 years of the program on the air. That afternoon, during the tribute that La Fábrica de la Tele wanted to make to Mila Ximénez, Jorge Javier Vázquez was clear and forceful: "This television is transgression, it is screwing up, making mistakes. May all of you sometime stir in your uncomfortable seats, but also, the next day, love us and laugh with us. The rest is boredom. We can live on rent, but either we risk and screw up, or nothing. I want to be like Mila, a living being on television."

Despite the closure of Save Me, no one thinks that Jorge Javier Vázquez will cease to be a "living being on television". The end of the program does not suppose any economic or professional blow for the presenter. He will continue to present Survivors and, surely, any reality that comes to Telecinco. He has long been the image of entertainment in Mediaset and, of course, of the chronicle of the heart.

Jorge Javier Vázquez, who received an Ondas Award for Best Presenter for his work in Sálvame -the one that Carles Francino and Àngels Barceló refused to give him-, has also been opening other professional doors. For a few months he has had his own podcast, Los burros de Fortunato; maintains his weekly column in the magazine Lecturas; continues with his facet as a writer and has been seen in chains in which until recently he could not imagine being, as in the program of La 2 The mathematics of the mirror.

By the end of Save Me he had been preparing for some time. What he was surely not prepared for is the news of his substitute in the afternoons of Telecinco: Ana Rosa Quintana.

The relationship with the journalist and presenter has been strained in recent times, especially since the broadcast of Rocío Carrasco's documentary. A war between producers in which he had to intervene until the direction of the group and that Jorge Javier Vázquez did not hesitate to make visible live on several occasions. On one side, La Fábrica de la Tele, responsible for Sálvame among other formats, and on the other Unicorn Content, the company of which Ana Rosa Quintana is president and which produces her programs.

The two are 33% owned by Mediaset, but it is Unicorn that comes out reinforced from this remodeling in Telecinco. Ana Rosa Quintana will assume the programming of the afternoons from September, but will not leave the political table with which until now opened its program early in the morning. The rest of the space will be led from the new season by Joaquín Prat and the rest of Ana Rosa's collaborators, although the new design is yet to be defined. Also what will be the style that your magazine will have at the table.

What seems clear is that the best-known faces of Sálvame no longer enter into these plans. All of them, with Belén Eran at the head, have their contracts linked to La Fábrica de la Tele. In fact, the celebrated collaborator renewed hers only a few months ago. His future in the chain, like that of the rest of the names that sat every afternoon on the set of Sálvame, will depend on the new formats that the producer agrees with Mediaset. At present he already signs spaces such as Socialité, Todo es mentira or Viajar con Chester.

The company intends to continue working with La Fábrica, but its idea is to change the image and make "a family, cheerful and more respectful television".

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