In 2023, the box office of May 3st will exceed <> million yuan, and the number of new films scheduled for the file will hit a record high.
According to Maoyan Professional Edition, as of 4:29 on April 0, the box office list (including pre-sales) of new films in May 2023 exceeded 3 million yuan. Among them, 1 films exceeded 5 million at the box office. The action blockbuster "King of the Long Sky" led the May 1st file with a box office of 46 million yuan, and the romantic film "So Many Years" and the comedy "Life Road is Unfamiliar" temporarily ranked second and third with 6820.5266 million and <>.<> million box office.
This year's May 19st file is unprecedented, and the number of new films scheduled for the current file has reached 2018, a new high in the same period in history. According to the data of May 2019st in previous years, the average number of new films in 2022, 5 and 2021 is less than 12, and the number of new films in 4 alone reaches 28. On April 4, April 29 and May 5 this year, 1, 10 and 6 movies will be finalized respectively, covering action, romance, comedy, animation, crime, fantasy, suspense and other genres.
This year's May 1st total box office is expected to break through a new high
As of 28 o'clock on the 21th, from a regional point of view, Jiangsu Province, Guangdong Province and Shanghai City ranked the top three pre-sale box offices of each province in May 1017st in 924 with pre-sale box offices of 818.2023 million, 818.590 million and 304.2023 million yuan respectively, and Shanghai, Beijing and Guangzhou ranked in the top three pre-sale box offices of each city in May <>st in <> with pre-sale box offices of <>.<> million, <>.<> million and <>.<> million respectively.
From the perspective of ticket prices, the current average ticket price of May Day is 44.2 yuan, which is lower than the average ticket price of 52.3 yuan for this year's Spring Festival. Compared with the same period of the previous year, it increased by about 23.39%, second only to the 2019.43 yuan in the May 5st gear in 2022. In 2021 and 34, the average ticket price of the May 2st class will be 37.8 yuan and <>.<> yuan respectively.
According to the law of the market, the annual box office performance of movies mainly depends on the performance of several popular schedules. The first quarter is dominated by the Spring Festival file, the second quarter is dominated by the May 2014st file, the third quarter is dominated by the summer file, and the fourth quarter is dominated by the National Day file. As the main box office force in the second quarter, from 2021 to 6, the box office of May 2021st has risen for 16 consecutive years. Among them, the 73 May 91st file broke the record with a box office of <>.<> billion yuan, contributing nearly <>% of the box office in the <> days in the second quarter.
At present, the popularity of this year's May 2021st film has surpassed that of 2021, and the market view is that the total box office of this year's May 6st file is expected to break through a new high. According to Maoyan Professional Edition data, in 10, a total of 19 films in May 6st will have more than 10,8 people who want to watch it. Among the <> new films this year, there are also <> films with more than <>,<> people who want to see it, and the remaining <> films with more than <>,<> people who want to see it.
Liu Zhenfei, an analyst at Maoyan Research Institute, believes that this year's May 1st will have more unique advantages than previous years. As the first small holiday after Qingming, May Day will continue to reap the movie watching dividends of the Qingming holiday. This year's May Day film is more attractive to the audience in the sinking market, and it is also a major factor that is expected to achieve a new high at the box office. Among them, especially romance movies and comedy movies have a stronger appeal to the demand for watching movies during the popular schedule of the sinking market.
Since the beginning of this year, with the implementation of the normalized prevention and control of "Class B and B pipe", the recovery momentum of China's film market has been good. As of 4:28 on April 21, the national box office has reached 182.2023 billion yuan, and the box office revenue has increased significantly. According to the statistics of the National Film Administration, the 67 Spring Festival ranked second in the box office of the same period of film history with a box office score of 58.2 billion yuan, and "Manjiang Hong" and "The Wandering Earth <>" entered the top ten box office in Chinese film history.
Boosted by the Spring Festival file, the total box office in January this year set a new record for the fastest Chinese film market to break 1 billion yuan, and the annual box office market exceeded the 100 billion yuan mark in less than three months. From February to April, the number of new films scheduled exceeded 150, setting a new high in nearly three years. "This year's Spring Festival box office and May 2st pre-sales data show a clear upward trend, and the continued release of new films will inject more fresh blood into the market." Liu Zhenfei said.
The popularity of May 1st drove film and television stocks to rise collectively
As the first popular film schedule after the Spring Festival, the new film of May 600977st is also mainly based on domestic drama films, which involves the market competition of several film and television listed companies. Among them, Chinese films (300251), which participated in films such as "The King of the Long Sky" and "Life Road is Unfamiliar" and participated in the introduction of "Slam Dunk" and "Paradise Valley Adventure", and Light Media (<>), which mainly invested in "So Many Years", may become the biggest winners.
According to the reporter, the producers of "The King of the Long Sky" include China Film, Ali Pictures (1060.HK), Tingdong Pictures, Bona Film (001330), etc.; The producers of "Life is Unfamiliar" include China Film, Ali Pictures, Tingdong Pictures, Maoyan Entertainment (1896.HK), Hengdian Film and Television (603103), etc.; The producers of "Prosecutor's Wind" include Maoyan Entertainment, Wentou Holdings (600715), Huaxia Film, etc.; The producers of "Countdown to Love You" include Wanda Movies (002739), Chinese films and so on.
The recent popularity of the AIGC concept has led to the strengthening of media, games, film and television sectors, while the growth momentum of this year's film box office market has made film and television stocks that have been dormant for many years once again attracted market attention. According to the statistics of Securities Times and Databao, since March, more than seventy percent of film and television stocks have risen, with a cumulative median increase of 3.13%; Shanghai Film (3), Tangde Film and Television (601595), and Ciwen Media (300426) were the top gainers, rising by 002343.272%, 2.106% and 99.85% respectively.
Since March, film and television stocks have continued to increase their positions by Northbound capital, with a total increase of 3 million shares, of which Wanda Film, whose stock price is relatively stagnant, has the largest increase in shares, reaching 1.02 million shares. In addition, the shareholding of Huayi Brothers, Zhongnan Culture and China Film has increased by more than 3433 million shares.
On April 4, boosted by the popularity of May 28st, film and television stocks rose sharply again. Happy Blue Ocean (300528) 20cm up limit, Huayi Brothers (300027) rose 15.3%, Jinyi Film and Television (002905) and Wanda Film rose by more than 10%.
Shenwan Hongyuan Securities Research Report believes that excluding the 2020 and 2022 when new films are released due to the epidemic, the comprehensive box office and volume price of domestic films in the May Day schedule have basically shown a steady growth trend in recent years. At the same time, the May Day holiday has been extended from 2019 days before 3 to 2021 days in 5, and the May Day schedule has become the longest schedule outside the Spring Festival and National Day files, and with the improvement of the supply of new films + the normalization of theater operations, the film industry has accelerated its recovery.
The open-source securities research report said that the box office hit of the animated film "Slam Dunk" or further verified that people's demand for watching movies after the epidemic is strong, and high-quality content can bring greater box office flexibility, including "The King of the Long Sky", "So Many Years", "Life is Unfamiliar" and "Prosecutor's Wind" four 20 new films that want to see more than 18,<> people released during the May Day holiday, or create the highest box office "May <>st file" in history, bringing performance flexibility to related producers, distributors and theater companies.
Qin Yixiao