The Zhuang people's "March 3" became a global party, and the intangible cultural heritage of ASEAN countries was unveiled in a concentrated manner

Nanning, 4 April (Zhongxin Net) -- Topic: The Zhuang nationality's "March 24" became a global party and the intangible cultural heritage of ASEAN countries was unveiled in a concentrated manner

Reporter Lin Hao

The world is so big, "March 4" only Guangxi is on holiday! From April 21st to 23rd, Zhuangxiang Guangxi ushered in the grand festival "March <>", with more than <>,<> special activities staged in various parts of Guangxi.

On April 4, data provided by the Department of Commerce of Guangxi Zhuang Autonomous Region showed that during the "March 24" holiday, Guangxi's consumer market was rich in atmosphere and consumption was hot, and 152 key enterprises in the retail and catering industry achieved cumulative sales of 2 million yuan, a year-on-year increase of 3.19%.

The picture shows mountain singers dressed in national costumes singing mountain songs at the foot of Yufeng Mountain in Liuzhou City. Photo by Liu Juncong

The sea of songs celebrates the festive season

In Wuming District, Nanning City, one of the birthplaces of Zhuang culture, mountain song kings and folk singers from all over Guangxi gathered together to compete on the same stage, and Zhuangxiang primary school students interpreted classic mountain songs with new singing methods; Grabbing flower cannons, dancing bamboo poles, throwing hydrangeas, playing spinning tops, tasting food... Many tourists come to experience the charm of the "March 3 of the Zhuang Nationality" cultural tourism festival.

Qin Xiangzhou, director of the Guangxi Mountain Song Professional Committee, introduced that mountain songs are poetry works created orally by folk singers, rhyming, flat and rhythmic. Guangxi people sing mountain songs, come with their mouths open, down-to-earth, and express their feelings and wishes.

The picture shows actors dressed in national costumes singing mountain songs and interacting with tourists. Photo by Tang Mengxian

The picture shows the display of the Indonesian intangible cultural heritage Wayang shadow puppet show. Photo by Chen Yanyou

At the foot of Yufeng Mountain in Liuzhou City, where legend says Liu Sanjie rode a fish to ascend to heaven, there has been continuous singing for several days, and singers from all major mountains have turned into "Internet celebrities", and everyone is live broadcasting on their mobile phones. The "fans" who rushed to sing in all directions surrounded the mountain singers, and the scene was comparable to the scene of "chasing stars". Lu Lianfang, the "king of Guangxi songs", said that the Internet has broken the limitations of time, space and region, and has become a new "song" for mountain song lovers.

In the beautiful Li River in Guilin, a real scenery of the landscape with the theme of "Chao Song March 3 Mountain Song Full Li River" will be wonderfully staged, and actors dressed in national costumes will take a cruise ship and go down the river to "hi" songs, interact with tourists, and show the beauty of Guangxi's landscape and the rhyme of mountain songs.

During the "March 3" period, various activities such as intangible cultural heritage items exhibitions, Zhuang national costume displays, and intangible cultural heritage food festivals were staged in various parts of Guangxi. A series of activities such as the Zhuang ethnic five-color sticky rice production skills display, cultural and creative products exhibition and sales attracted the attention of tourists.

The picture shows the signing ceremony of China-Vietnam economic and trade cooperation. Photo by Huang Lingyan

The picture shows Taiwan compatriots taking a group photo at the Guangxi Rice Field Art Scenic Area. Photo by Jiang Xuelin

The Zhuang "March 3" became a global party

In order to strengthen the protection of traditional culture, since 2014, Guangxi has designated "March <>" as a legal traditional holiday. Today, the festival has become a global party, attracting guests from home and abroad to experience a unique cultural experience.

This year's "Zhuang March 3 8 Gui Carnival" held the first China-ASEAN (Nanning) Intangible Cultural Heritage Week, at Nanning Folk Song Lake Square, more than 100 intangible cultural heritage items from China and ASEAN, such as Thai Confucian Opera, Cambodian Royal Dance Opera, and Indonesian Wayang Shadow Puppet Show, were unveiled, attracting people to experience it up close.

Lee Vanna, Deputy Minister of Culture and Art of Cambodia, said that it is of special significance for the Zhuang people to come to carry out cultural exchanges during the "March 3" period, and Cambodia will learn from Guangxi's experience in the protection, inheritance and use of intangible cultural heritage.

The picture shows the scene of the launching ceremony of the "2023 Consumer Festival" in Guangxi in 33

In Chongzuo City, Guangxi, a border city between China and Vietnam, special activities such as the Chinese and foreign traditional costume competition, the Sino-Vietnamese Mountain Song Conference, and the International Youth Friendship Blind Date Conference were held one after another, and the Vietnamese delegation made a special trip from Longzhou Water Port to participate in the Chongzuo Huashan International Cultural Tourism Festival and feel the charm of the Zhuang people's "March 3" folk customs.

This year's "March 100 of the Zhuang Nationality" also attracted more than <> Taiwan compatriots to celebrate the festival, throwing hydrangeas, beating concentric drums and performing songs and dances with the people of Guangxi. Fu Cuixuan, Taiwan's public opinion representative who came with the delegation, said that the two sides of the Taiwan Strait need to expand exchanges and cooperation, and he will actively promote cooperation and exchanges to enhance mutual friendship and understanding.

While inviting overseas guests to participate in cultural exchanges, Guangxi also held a series of activities such as the "Guangxi March 3 - Rural Sound Broadcasting Global" cultural and art festival and "Zhuang March 3" into Hong Kong and Macao, so that guests from all over the world can feel the cultural atmosphere of "March 3".

In London, England, the "Guangxi March 3 Rural Music Broadcast Global" cultural and art festival was brilliantly staged, "Mountain Song is Like Spring River Water", "Thank You", "Zhuang Toast Song" and many other Guangxi folk songs let overseas Chinese hear the rural sound, and the local British people also took the stage to help, using fan dance to interpret the Chinese folk song "A Beautiful Jasmine". Xiao Yingying, president of the British Guangxi Friendship Association, said that she hoped that this event would let more people know Guangxi and understand Guangxi's traditional ethnic culture.

Create a Tesco season for all to promote economic development

While the colorful folk cultural activities were staged, Guangxi took the opportunity to launch a special consumer promotion brand activity - "33 Consumption Festival" to create a national Tesco season and boost economic development.

Yang Chunting, director of the Department of Commerce of Guangxi Zhuang Autonomous Region, introduced that on March 800 this year, Guangxi focused on mass consumption, urban consumption, new consumption and other fields, issued more than <> million yuan of consumption coupons, and carried out more than <> activities to benefit the people and promote consumption, igniting people's enthusiasm for consumption.

In 2023, the national cultural and tourism consumption promotion activities were launched in Nanning, Guangxi. Photo by Lin Hao

Driven by a series of business, cultural and tourism activities to promote consumption, the flow of people in various business districts, complexes and consumption scenes in Guangxi was surging, with the flow of people in Chaoyang Business District and Langdong Fengling Business District increasing by 38.4% and 20.8% respectively compared with before the holiday, and the average daily flow of people during the holiday period of "Nanning Night" in characteristic consumption blocks was 9,8, an increase of 1.3 times over before the holiday.

Internet celebrity anchor Lai Jiayi, who was hired as the good thing recommendation officer of this year's Guangxi "33 Consumer Festival", said that he hoped that through his introduction, more people could learn about Guangxi and Guangxi's good products through "March <>".

On the evening of April 4, the launching ceremony of the 23 National Culture and Tourism Consumption Promotion Activity was held in Nanning, Guangxi. Guangxi officials said that Guangxi will take the opportunity of hosting this event to continue to make efforts from both supply and demand ends, implement various policies to benefit the people and help enterprises promote consumption, create various cultural tourism consumer products, and continuously cultivate consumption hotspots. (End)