On April 4, the Ministry of Culture and Tourism held a press conference, and relevant data showed that the national culture and tourism industry has shown a good momentum of rapid recovery recently. Data from many travel, food and other platforms and travel agencies also show that compared with previous years, this year's booking peak has arrived earlier, and orders have increased by about 13% compared with the same period in 2019, the highest in five years, and still showing a continuous upward trend.
This "May Day" holiday is in full bloom
Where do you want to go?
What happened to your vacation plans?
Who are the new "top streams" of travel this year?
The peak of travel booking during the "May Day" holiday has arrived ahead of schedule, and it is expected that people's travel demand will be strongly released. Who are the new "top streamers" this year?
Group direct! The popularity of Zibo barbecue is unabated
In the past month or so, Zibo Barbecue has suddenly exploded out of the circle with the soul of "oven + small cake + dipping", attracting a large number of tourists. Railways, bus departments, etc. have opened barbecue "high-speed rail special trains" and customized bus special lines, full of sincerity, carrying passengers from all over the world directly to barbecue destinations, satisfying the heart of "skewers and check-ins".
In early March, Zibo announced that it planned to hold the Zibo BBQ Festival around May Day, and designated March to November as the "Zibo BBQ Season". For the upcoming "May Day", Zibo, whose popularity has skyrocketed, is expected to become the new "top" of the tourism market. According to data from a travel platform app, during the May Day period, the number of accommodation bookings in Zibo increased by 3% compared with 3, ranking first in Shandong. On the food app, the search volume of Zibo "barbecue" in the past week increased by 11% year-on-year, and the number of notes increased by 2019%. "Take the high-speed train to Zibo skewers, the air is full of cumin smell"... Are you impressed?
Hong Kong and Macao lead! Long-term and outbound travel demand is blowing out
With the resumption of outbound group travel business pilots, the booking of outbound travel products during the May Day holiday has also entered a peak. According to the "May Day" holiday tourism preview data of some travel platforms, domestic travel orders have reached the same level as in 2019, with a year-on-year increase of more than 7 times; Outbound bookings for mainland outbound tours increased by more than 18 times year-on-year, and the number of overseas package tour registrations increased by 4% compared with the beginning of April.
In terms of outbound destinations, Hong Kong and Macao led the way. Countries such as Thailand, Singapore, Malaysia, and the Maldives that are closer to it are also hot. In addition, some outbound long-term in-depth tour routes such as Europe and Africa also exceeded industry expectations during the May Day period. Online searches, offline consultations, and booking orders have all grown significantly. According to the search data of multiple travel platforms, the popularity of "May Day Travel" increased by more than 150% month-on-month, and it is on the rise.
Afraid that the wallet is "too hurt"? Think hard and find deals
Behind the hot booking scene, most hotels and guesthouses in popular tourist destinations have been filled in advance or the price has risen seriously. Worried about having fun but your wallet "hurts"? Some hidden Easter eggs need to be discovered by yourself~
This year is the "year of consumption boost", "May 5 China Tourism Day" will also arrive next month, from local cultural tourism officials to airlines, hotels, scenic spots, online platforms, etc., have launched a series of preferential policies: cultural tourism consumption coupons, "special air tickets", "early bird discounts", "explosive stockpiling"... Before traveling, you may wish to "inquire from many sides", set an alarm clock to grab and grab, reduce travel costs, and make you and your wallet "happy".
What kind of traveler are you?
Industry insiders said that the entire tourism industry practitioners are actively preparing to welcome the hottest "May Day" in recent years. So, what kind of traveler are you as a consumer?
Sleeping in waiting rooms and hard-seated carriages; Brush more than a dozen scenic spots a day and travel tens of thousands of steps a day; "Tourist special forces" who spend the least time and expense but visit the most attractions?
Sleep until you wake up naturally, drink coffee, bask in the sun... A decent but cozy slow-paced ranger?
Or is it a "squat pie" that cares about the crowds outside, and I am self-satisfied and unmoving?
Either way, I hope you will usher in a happy and relaxing May Day holiday!
(CCTV News, Ministry of Culture and Tourism website, etc.)
Executive producer丨Lu Yi
Editor丨Song Yunxiao, Zhao Hanqing