China News Network Ningbo, April 4 (Reporter Lin Bo) In the countryside to enjoy the sea of flowers, smell the fragrance of rice, watch the sunset, accompany the sea breeze by the blue sea, nourish the body and mind, taste the seafood... This is an island tourism scene created by Maoyang Township, Xiangshan County, Ningbo City, Zhejiang Province.

Away from the congestion of the highway and the hustle and bustle of the city, with the popularity of slow island life, island tourism products with different styles have attracted more and more attention. With the heating up of the island tourism market, how can island villages break into a "blue ocean" of revitalization in the market competition?

Small villages, but also big energy. Recently, the reporter visited a number of "island villages" in Zhejiang, and through these rural developments, we can see that on the road to common prosperity, these "island villages" lengthen the rural industrial chain, activate the beautiful economy, and realize the transformation from "respective prosperity" to "common prosperity" through the integration of resources and development according to local conditions.

Maoyang township seafood platter. Photo courtesy of Maoyang Township People's Government

Surrounded by the sea on three sides, embracing two ports and opening the first line to land, Xiangshan Mountain is rich and diverse in marine resources.

At present, Xiangshan is building four iconic coastlines of the fashion east coast, Chaoyin west coast, style Shipu Port, and colorful West Shanghai Port, innovatively creating five scenes of "outdoor +", "culture +", "sports +", "food +" and "film and television +", and continue to launch the brand of "the most beautiful coastline at 4 degrees north latitude".

Adjacent to Crab Claw Port is a major feature of Huaqiang Village, Maoyang Township, Xiangshan County. Open the window and you'll see the sea. In Huaqiang Village, the houses built near the port have become the most ocean-rich homestay group in the area, attracting many tourists.

In addition to giving full play to the advantages of sea view, the village has also made "sea pie" delicacies such as fish squirrel, moss strips, and sand clams into its own IP characteristics to promote rural revitalization.

Maoyang township pastry display. Photo courtesy of Maoyang Township People's Government

In Yinyang Village, Maoyang Township, Xiangshan County, thrilling Internet celebrity projects such as 360-degree circular high-altitude glass rafting, cliff swings, and Internet celebrity swing bridges have activated the ripples of local rural development.

No one could have imagined that a few years ago, the village was a small village with closed traffic, the villagers had to live by going out to work, and the village collective economy was even more stretched.

According to Ding Daoli, secretary of the village's party branch, at that time, after discussion, the village leadership discussed the plan to build tourism projects through villagers' fundraising, "on the one hand, concentrate on big things, on the other hand, it can allow villagers to participate and obtain benefits through dividends." ”

Today, the "Island Village" of Maoyang Township, represented by Huaqiang Village and Yinyang Village, has driven the participation of the whole people through the linkage of multiple business formats, and gradually built a diversified consumption system such as big outdoors, big rural tourism, big culture, big food, big industry, etc., and played a new movement of common prosperity.

A view of "Island Village" in Putuo District, Zhoushan City. Photo by Lin Bo

According to the relevant person in charge of Maoyang Township, the township has launched the brand construction of "Su Say Maoyang", which will further integrate high-quality homestay and hotel resources to provide diversified and personalized vacation products for tourists from all over the world, "In the future, we will also launch a series of activities to plan immersive experiences on the basis of good accommodation services, and further promote the recovery and development of the cultural tourism industry." ”

Zhejiang, which has thousands of islands, actually has many "island villages" that are "hidden in purdah". Amid the popularity of traditional popular island destinations, many are turning their attention to emerging niche destinations to escape the crowds.

A bridge flying north and south, the heavenly graben to change the way. In 2021, the Zhoudai Bridge was completed and opened to traffic, making the dream of Changbai Island in the "city of a thousand islands" directly reaching the main island of Zhoushan a reality, and also changed the lives of the villagers on this island.

Since 2022, Changbai Island has further promoted the protection and utilization of Yujia Ancient Village, renting 9 sets of old houses from local villagers for construction. Through the integrated design and rich tourism layout, it can not only bring more popularity to Changbai tourism, but also increase the village-level collective economic income and drive local villagers to become rich.

Under the background of the "homogenization" problem faced by the "island village" industry, how to answer the "joint examination paper" for integrated development?

In June 2022, Zhoushan City launched the "Hello Islands" - Island Common Prosperity Action, clarifying that the local area will determine the development direction and construction theme according to the island's resource endowment and characteristic characteristics, avoid homogeneous competition, and build a complementary pattern.

Taking Baisha Port Village, Putuo District, Zhoushan City, as an example, the village takes advantage of the beautiful island scenery of the island and the advantages of many precious sea bream and grouper in the island and reef area to develop marine tourism with sea fishing as the main feature, realizing the transformation from traditional fishing to "sea fishing paradise".

It is true that "Blue Sea Silver Beach" is also "Gold Mountain and Silver Mountain". Looking at the present, a blue coastline beads the "island villages" of "individual combat" into a chain, forming an island style with different connotations, thus sounding the "assembly number" of sustainable island revitalization. (End)