Marlène Schiappa in "Playboy": "Amazing poses from a minister", according to the boss of the magazine

Rémi Jacob 09h48, April 03, 2023

A Secretary of State on the front page of a charming magazine. Marlène Schiappa will make the cover of Playboy and the French will discover the issue Thursday on newsstands. Inside: a long interview with the Secretary of State for the Social and Solidarity Economy and Community Life, where she talks about feminism and violence against women.

How could such a cover be mounted in the greatest secrecy? When was this famous shoot made? Jean-Christophe Florentin, Playboy's publishing director, testifies exclusively on Europe 1/Culture Médias. It tells for the first time the backstage of this "media coup".

Marlène Schiappa banned from promoting her interview in the media

"The first contact was about three months ago. It took a little persuasion. For us, among politicians and ministers, Marlène Schiappa was the most Playboy compatible by her freedom of tone, by her physique too. And we said to ourselves 'why can't we try to make a subject where we would mix women's rights and a slightly sexy subject'", explains Jean-Christophe Florentin.

"The photo shoot and interview was done about a fortnight ago. The question of whether Marlène Schiappa appears naked, on the cover or indoors, I will be careful not to answer to leave the suspense totally intact. What I can say is that she is in amazing poses from a minister, that's for sure, "adds the director of the publication of Playboy at the microphone of Europe 1 / Culture media.

This shoot was done a fortnight ago. In the midst of pension reform, in an extremely tense political context. And it did not escape Elisabeth Borne, who called Marlène Schiappa this weekend to explain that it was not at all appropriate.

>> READ ALSO - Marlène Schiappa in "Playboy": a timing that questions the opposition and deputies of the majority

Matignon's services were not aware of this coverage before it leaked. Moreover, according to information from Europe 1/Culture Médias, as soon as they became aware of it, they immediately prohibited Marlène Schiappa from promoting it in the media.

"We were 1,000 leagues away from suspecting that it was going to take the turn of a state affair"

A media runaway that did not really expect the boss of Playboy. "We expected there to be buzz, now that it takes the turn of a state affair, we were 1000 leagues away from suspecting it. Marlène Schiappa is driven by feminist convictions. She considers that she is free to do what she wants with her body," said Jean-Christophe Florentin at the microphone of Europe 1/Culture médias.

Defending women's right to control their bodies is everywhere and all the time.
In France, women are free.
No offense to the retrogrades and hypocrites#Playboy

— MarleneSchiappa (@MarleneSchiappa) April 1, 2023

>> LISTEN ALSO - Marlène Schiappa in Playboy: "An April poison for the government" according to Franck Tapiro

"

Playboy has become a much fancier magazine. It is no longer a butt diary as it was five or six years ago. We made it a quarterly mook nerd in which there are always actually some young girls undressed artistically. But the main thing are interviews with great witnesses, writers, artists. As for print runs, there are usually 80,000 copies. And for this operation, the circulation has been increased by almost 100%" or nearly 160,000 copies, announces the director of the publication.

Also, Jean-Christophe Florentin told Europe 1 / Culture médias to have seized the Arcom this Monday morning following the broadcast on BFMTV of several photographs of the shooting. An act he describes as "theft", explaining that he did not know how these photos could have leaked.