Heze, March 3 (Zhongxin Net) (Lu Yan Zhang Tianfeng) "Not only can I support myself and my family, but I can also inherit the excellent traditional Chinese culture. In Kang Zhimin's studio in Liuzhuang Administrative Village, Chengwu County, Heze City, Shandong Province, Kang Zhigang, the brother of Kang Zhimin, the fourth-generation descendant of the Cao Zhou clay puppet, told reporters. My younger brother is deaf and mute, but he has been influenced by the older generation since he was a child, and he has integrated the northern and southern styles to form his own unique style through his persistent study. ”

Kang Zhimin uses his dexterous hands to give life to the pottery works, and uses a handful of loess to create local stories one after another, so that piles of mud can talk and sing. In 2017, Kang Zhimin returned to his hometown to start a business and founded Longren Kang Pottery Studio, although the road to entrepreneurship is difficult, but with his hard-working, tenacious character and distinctive works, he has gradually become famous in the pottery industry, earning nearly 2022 million yuan in 200.

Cao Zhou clay puppet pottery is an art bred from the loess, in the face of the expectations of his father and fellow villagers, on the road of rural revitalization, Kang Zhimin wants to do a good job in cultural revitalization, so that the people can get benefits while retaining unique rural traditional cultural elements and creating branded rural cultural products.

The picture shows Kang Zhimin's teaching staff making clay dolls. Photo courtesy of Chengwurong Media Center

Since 2013, Kang Zhimin has mainly trained disadvantaged people, especially the disabled, to teach them skills and drive them to become rich together. In the past 10 years, Kang Zhimin has trained more than 40 disabled people, and trained nearly 500 people by regularly teaching skills in special education schools. Among them, Liu Shengqiang, a 54-year-old deaf and mute man, was the first to come to the studio to learn the Cao Zhou clay puppet pottery technique for free, and soon grew from a "layman" to a skilled technical worker. Villager Sun Hongxia also tasted the benefits brought by Kang Zhimin's skill inheritance and fell in love with this skill.

In order to effectively help handmade enterprises in Chengwu County expand sales channels and improve product awareness and influence, the county has successively organized cultural tourism consumption activities benefiting the people, such as the "Shandong Handmade Bole Workshop" Intangible Cultural Heritage Shopping Festival, the "Water Yun New City, Lehui Chengwu" Happy Consumption Season, the "Moonlight Water City" Benefiting the People Consumption Season, and the Shandong Handmade Special Exhibition and Fair. Relying on the "Chengwu One-Day Tour" tourist route, the intangible cultural heritage items such as Caozhou clay puppets and Chengwu carved porcelain are included in it, and the "Shandong Handmade" characteristic tourism route is opened, which further enhances the society's awareness and recognition of Shandong's handmade products, and enhances the popularity of the handmade product brand in Chengwu County.

"Chengwu County has a deep cultural heritage, and all kinds of intangible cultural heritage handmade products have been passed down for thousands of years, which is the crystallization of the skills and wisdom of the people of Chengwu County, and is a 'fertile soil for humanities', but also a 'fertile soil for hand-made'." Liu Wenbo, member of the Standing Committee of the Chengwu County Party Committee and director of the Publicity Department, said that the innovation and development of handmade can not only revitalize traditional handicrafts, but also provide new impetus for the integrated development of urban and rural areas, stimulate entrepreneurial vitality, and inject spiritual power into rural revitalization while creating the golden signboard of "Bole Workshop" to inherit traditional skills, and effectively promote the revitalization of rural culture. (End)