Quzhou, 3 March -- Zhejiang Cultural Tourism Observation: Is the director of Quzhou Cultural and Tourism following the trend by forming a group to "respond to the battle"?
Reporter: Xie Panpan
In the past few days, a number of cultural and tourism bureau directors in Quzhou, Zhejiang Province have organized a group to "fight", which has attracted people's attention.
The appearance of the director of culture and tourism has become the norm. With the recovery of the domestic tourism market, cultural and tourism directors in Sichuan, Hunan, Xinjiang, Gansu and other places have appeared one after another, shooting short videos to speak for their hometowns and help tourism.
The director of the Kecheng District Cultural Tourism and Sports Bureau turned into a warrior of the rivers and lakes (video screenshot) Photo by Xie Panpan
The directors of cultural and tourism bureaus in Quzhou, Zhejiang Province appeared one after another, showing their talents and dressing up to promote their hometowns. Longyou County chose to "cross", followed the director of Longyou County Culture, Radio, Tourism and Sports Bureau to talk about ancient and modern, and touched the traces left by time; The director of the Kecheng District Bureau of Culture and Tourism turned into Jin Yong's jianghu warriors, bending bows and shooting eagles, inviting tourists to visit Kecheng; The director of Changshan County Bureau of Culture, Radio, Tourism and Sports invited netizens to chase the wind in Changshan; The director of Jiangshan Municipal Bureau of Culture, Radio, Television and Tourism is proficient in 18 martial arts, and shows the charm of Jiangshan in fancy ways; The Qujiang District Bureau of Culture, Radio, Tourism and Sports formed a "cultural tourism group", and the directors appeared together...
In the era of "attention is productivity", how to attract domestic and foreign tourists to travel and consume is an important proposition for cultural and tourism bureaus in various places. No wonder netizens sighed: "I really dare not become the director of the cultural and tourism bureau without some talent this year."
The "collective debut" of the director of the cultural and tourism bureau in Quzhou City, behind his cross-dressing video is the courage of cultural tourists to "go out of the circle".
Taking Kecheng District as an example, Tang Zhibin, director of the Bureau of Culture, Tourism and Sports, incarnated as Jin Yong's jianghu warrior, without a single line in the whole text, but led to the attractions of Kecheng in the heroic style.
Tang Zhibin believes that the participation of cultural and tourism directors in shooting short videos to speak for cultural tourism in their hometown is a bold and innovative attempt. In the short video, whether the form of the video is a systematic introduction by the bureau chiefs or an eye-catching "cross-dressing crossing", the fundamental purpose is to better publicize the hometown and promote the healthy development of the local cultural tourism industry.
In the case of limited attention, whoever can attract people's attention the most will be invincible in the competition. How to shoot a short video well seems to have become a must-answer question for cultural and tourism directors.
Some netizens commented below the video that cloning should be innovative, and imitation should be creative. "Out of the battle" videos continue to emerge, and the difficulty of "going out of the loop" will become more and more difficult.
Is Quzhou's move "late"?
The person in charge of the Qujiang District Culture, Radio, Tourism and Sports Bureau believes that cultural tourism promotion does not have the so-called "late" statement, but more in the promotion of local cultural tourism, using a way that everyone likes to see, so that the cultural tourism marketing method can keep up with the times, "not only to cater to the audience, but also to lead the healthy development of the market." ”
The person in charge believes that the cultural tourism video of "the director of the cultural and tourism bureau takes you on a tour" can focus on the cultural tourism style of Qujiang, so as to promote Qujiang in a more three-dimensional way. The "cultural tourism group" formed by the directors mentioned in the video is to convey to the society the sincerity of Qujiang cultural tourists to invite tourists to play.
Only by not being unconventional can you avoid doing useless work. To stand out, you need to develop strong skills.
Zhou Yongguang, deputy director of the Tourism Research Institute of Zhejiang University, believes that the short videos filmed by the directors of Quzhou Cultural and Tourism Bureau can be called active and worthy of recognition.
Qujiang District Culture, Radio, Tourism and Sports Bureau related video (video screenshot) Photo by Xie Panpan
To create a cultural tourism business card, we must do a good job of "face" and grasp "lizi". Zhou Yongguang believes that the volume of publicity should match the development level of local "food, accommodation, travel, shopping and entertainment" to avoid exaggeration. On the one hand, Quzhou needs to make some cultural tourism products that are popular in the market; On the other hand, in tourism expansion, Internet celebrity techniques can only play an auxiliary role, requiring stable marketing channels and professional marketing techniques, after all, rooms are sold one by one, and tickets are for one day.
The directors of cultural and tourism bureaus who "catch fire" mainly play the effect of attracting online traffic and offline customers, and as for whether they can "monetize" online traffic and satisfy the tourists they attract, they also need solid supporting services. As the directors who appeared on the camera said, the tourism spring is coming, in addition to shouting, we must also practice internal skills, do a good job in the supply of high-quality services, and truly turn "red for a while" into "red every year". (End)