Wuhan, 3 March (ZXS) -- Topic: Spring cherry blossoms attract attention and "attract gold" during the blossom season in various parts of China
Written by Wu Yili
Going to the cherry blossom viewing spot "check-in" has become a must for people's spring trip. At present, Wuhan is ushering in the cherry blossom viewing period. The reporter recently visited and saw that cherry blossoms bloomed at many cherry blossom viewing spots such as East Lake Cherry Garden, Qingchuan Pavilion, and Wuhan University, and tourists were like weaving.
On March 3, Wuhan University, white cherry blossoms and cyan glazed tiles were painted. Photo by Zhao Jun
On March 3, in Wuhan Jianghan Road Pedestrian Street, the 17 Wuhan Cherry Blossom Market was launched here. Wuhan's local cultural and creative enterprises and well-known national tide play brands gathered, and they have launched "spring limited" products such as oil-paper umbrellas, "cherry bear" frisbees, and figurines with Wuhan characteristics and cherry blossom elements, attracting attention and "attracting gold", and many tourists are willing to queue up to pay for "cherry blossoms".
In Wuhan's East Lake Cherry Garden, a stall selling cherry blossom ice powder is very popular. Fresh petals are added to the boiled ice powder and decorated with pink cookies in the shape of cherry blossoms, which is very "small and fresh". Stallholder Wan Qian told reporters that on the day of the opening of the East Lake cherry garden, she came to the park to sell cherry blossom ice powder, which can sell about 500 copies a day. "Next, we plan to develop and launch cherry blossom-flavored batters and ice cream." She said.
Shuttling through the major cherry blossom viewing spots, many tourists wear Chinese costumes and hold group fans, immersed in blossom viewing. Hu Chaonan, owner of a clothing rental shop near Donghu Cherry Garden, said that this year's cherry blossom season, revenue has increased fivefold compared with the same period last year, and Hanfu with cherry blossom decorations is especially popular with young tourists, and is in short supply, which is a "new national trend" in the eyes of young people. In this regard, the store also hires part-time photographers to take pictures of tourists.
Visiting the Yellow Crane Tower in Wuhan, Wu Wanli, a tourist from Taiwan, bought a seasonal fridge sticker modeled after the Yellow Crane Tower and cherry blossoms, "wanting to bring the spring flavor of Wuhan back to her hometown," she said.
The cherry blossom viewing boom has also led to the growth of the homestay and hotel market. Wuhan University recently announced that the public can make real-name free appointments to enjoy cherry blossoms. After the news was released, according to Qunar platform data, hotel bookings around Wuhan University increased 3 times year-on-year in March.
With cherry blossoms as the media, Hubei has held the "Meet in Spring to Appreciate Cherry Blossoms" economic and trade negotiation and the Hubei Dialogue of the world's top 500 for two consecutive years, and will be held again in March this year, attracting the world's top 3 and well-known multinational companies to invest in Hubei and promote the signing of key projects.
According to Ctrip's data, since March this year, the number of ticket bookings for flower viewing scenic spots nationwide has increased by 3% year-on-year. The reporter combed and found that as all parts of China have entered the flowering period, the cultural tourism consumer market has accelerated its recovery and recovery. Recently, Shanghai Cherry Blossom Festival Gu Xiaoying Cultural and Creative Market launched a self-operated IP cultural and creative market, where cultural and creative products and intangible cultural heritage products are displayed and sold in a centralized manner; The 150 Wuxi Taihu Lake Yuetouzhu International Cherry Blossom Festival kicked off, making night cherry blossom viewing a highlight of Wuxi's urban "night economy".
Shang Zhongsheng, deputy director of the Urban Security and Social Management Research Center of Wuhan University, believes that cherry blossoms are not only fresh on the branches, but also a resource and carrier for economic development. Nowadays, many tourists have risen from the previous "horse viewing" cherry blossom viewing style to the pursuit of diversified consumption experience, and each cherry blossom viewing place should focus on the cherry blossom brand, tell the culture and story behind it, derive more cherry blossom formats, and continue to heat the "cherry blossom economy". (End)