China News Network Harbin, March 3 (Reporter Liu Xiju) On the 17th, the 17 Harbin Ice and Snow Expo opened at the Harbin International Convention and Exhibition Sports Center. With the theme of "Seeking Development of Ice and Snow Economy and Promoting Revitalization in the New Pattern", the exhibition featured more than 2023,3000 pieces of various exhibits such as ski resort equipment, ice and snow sports equipment and equipment, ice rink equipment, ice and snow sports clothing and clothing, ice and snow removal equipment, ice and snow cultural tourism, digital ice and snow, etc.
With the successful holding of the 2022 Beijing Winter Olympics and the realization of "<> million people participating in ice and snow sports", activating "cold resources" to create "hot economy" has become the main development direction of the domestic ice and snow industry in the future, and Harbin, as an international ice and snow culture city, is rich in ice and snow resources, has a good foundation for the development of ice and snow industry, and has strong radiation and influence in ice and snow fashion, ice and snow tourism, ice and snow equipment, ice and snow education, etc.
The exhibits on display attracted many ski enthusiasts. Photo by Sun Hanlun
This exhibition is hosted by Harbin Municipal People's Government, organized by Harbin Council for the Promotion of International Trade and Beijing Zhenwei Exhibition Co., Ltd., and supported by Harbin Culture, Radio, Television and Tourism Bureau. There are 14 theme exhibition areas including ice and snow sports equipment exhibition area, ice rink equipment exhibition area, ski field equipment exhibition area, ice sculpture tools exhibition area, ice and snow sports clothing and clothing exhibition area, cold outdoor products exhibition area, ice and snow amusement equipment exhibition area, winter outdoor clothing exhibition area, ice and snow sports exhibition area, cold land international sister city exhibition area, cold land food exhibition area, ice and snow cultural tourism exhibition area, ice and snow removal equipment exhibition area, and digital ice and snow experience exhibition area. More than 19 enterprises from 500 countries and regions, including Canada, France, Russia, Spain, Vietnam, Ukraine, Italy, Greece, Japan, South Korea, Moldova, Austria, Indonesia, Nepal, Brazil, Argentina, Chile, Peru, Sri Lanka, etc., participated in the exhibition offline and online, and 9 countries and regions pavilions from France, Greece, Canada, South Korea, Moldova, Russia, Ukraine, Argentina and Spain brought special food and cold land cultural products. It brings a strong exotic culture to domestic and foreign visitors, and the proportion of exhibitors is internationalized by 35%.
More than 3000,1200 pieces of ski resort equipment, ice and snow sports equipment and equipment, ice rink equipment, ice and snow sports clothing and accessories, ice and snow removal equipment, ice and snow cultural tourism, digital ice and snow and other exhibits were exhibited on site, including more than 40,<> new products, and the first exhibition rate of new products was nearly <>%. Many exhibits focus on the forefront of the industry, including new ice blades, skates, detachable mobile artificial refrigeration ice rink, snow drifters, ice breaking and snow removal large-scale equipment, etc. brought more technical inspiration to the healthy development of Harbin's ice and snow industry.
Spectators are experiencing digital snow VR skiing. Photo by Sun Hanlun
The 2023 Harbin Ice and Snow Expo held a number of themed activities such as digital ice and snow VR skiing experience, 5G snow field connection, catwalk show tour activity, "most wanted ice and snow products" selection activities, ice and snow industry upstream and downstream exchanges and procurement matchmaking meetings, on-site business talks and other themed activities, giving full play to the convergence effect of the exhibition and creating a unique ice and snow industry exchange platform.
On the day of the opening ceremony, the 2023 Harbin International Ice and Snow Economic Development Summit Forum with the theme of "Ice and Snow Empowerment Economic Ice City Leading Development" was also launched at the same time. More than 100 guests and representatives from home and abroad gathered in Bingcheng. Focusing on the three aspects of opportunities, responsibilities and prospects, talk about the future development ideas of ice and snow economy, exchange on the development status and trend of domestic ice and snow industry, ice and snow brand construction and upgrading, ice and snow economy industry main operation, ice and snow industry chain system design and other topics, share the latest research results and industry experience, provide more development inspiration for the ice and snow industry and ice and snow economy, and use the forum platform to send out the strongest voice of the development trend of domestic ice and snow industry and Harbin ice and snow economic outlook.
It is reported that by giving full play to the resource advantages of the ice and snow industry, the Ice and Snow Expo creates a unique ice and snow industry exchange platform, attracts upstream, midstream and downstream enterprises in the industry to gather, comprehensively displays Harbin's ice and snow economic advantages, and enhances Harbin's internal motivation for attracting investment and project landing, so as to promote the development process of ice and snow sports, promote ice and snow cultural exchanges and cooperation, accelerate the pace of construction of ice and snow cultural capital, and activate "cold resources" to create a "hot economy". (End)