From Beijing to Shanghai to Guangzhou and Shenzhen, from Hangzhou and Suzhou in the Yangtze River Delta to Foshan and Dongguan in the Pearl River Delta, large and medium-sized cities with relatively developed economies are engaged in a big and vigorous war of grabbing people, and coincidentally, this war of grabbing people is aimed at young people people.
Economic development and high-quality growth depend on youth innovation and creation, population quality and scale expansion depend on youth marriage and childbirth, urban civilization and fashion depend on the improvement of youth literacy, and the modernization of social governance depends on youth participation and group wisdom.
In short, whoever captures the young generation will own the future of urban development.
However, the young elites reported by the mass media and the young netizens in cyberspace sometimes seem to be two faces: the former, always full of vigor and passion, are actively struggling with the feelings of family and country; Self-mockery of "laying flat" and "introverted" appears from time to time.
In fact, this is precisely the true characteristic of young people in the new era. They are eager for self-realization and achievement, but they are also worried about uneven opportunities and insufficient resources. They hope to make great achievements in their careers and careers. Full of longing.
If the city and the youth want to form a win-win and lasting two-way journey, they need to build a "hard environment" including economic development, industrial structure, innovative environment, convenient transportation, etc., as well as charming culture, delicious food, beautiful scenery, urban civilization, and livable life. A system of all elements including the "soft environment".
Only when the elements are complete and various elements are organically fermented to form a holistic urban space that makes people physically and mentally comfortable, young people will be continuously attracted and will truly settle here in the process of development and integration.
As a university scholar who grew up in the Yangtze River Delta and worked in the Pearl River Delta for a long time, the author deeply feels that the development strategy of the Guangdong-Hong Kong-Macao Greater Bay Area, the developed economic and social foundation of Guangdong, and the inclusive genes of Lingnan culture will help young talents all over the country to realize Mobility and integration across regions offer excellent options.
This relatively equal opportunity and moderate threshold of openness make the Pearl River Delta one of the regions with the most concentrated population inflow and the largest scale in China.
Recently, sponsored by China Youth Daily, Foshan Municipal Government and other units, and undertaken by the People's Government of Chancheng District, Foshan City, the "Smart Creation of the Future" Powerful Youth Entrepreneurs Searching Activity has made me strengthen my understanding of how young people can "integrate deeply" in the city cognition and observation.
If a city wants to attract young people, it must have a developed economy and a sound industrial structure.
Developed industries require a large number of young people to be employed, and an urban economic structure with great potential for scientific and technological innovation and influence can attract innovative young talents, because young people must be given sufficient career opportunities and opportunities to start a business, grow and develop. growing space.
Foshan is a well-known manufacturing base in the country, and it is speeding up its transformation towards intelligent manufacturing. Chancheng District is making every effort to build Foshan into an "innovation center with a strong core" and a city of innovation and entrepreneurship at a higher level. This is why the city attracts young people to come here fundamental driving force.
If a city wants to retain young people, it must have a comfortable life and a livable environment.
Guangzhou and Foshan are in the same city, with well-connected transportation and high-speed economic growth, making Foshan actually the most developed and cutting-edge first-tier metropolitan area in China.
The hometown of Cantonese opera, the city of martial arts, the capital of ceramics, the hometown of gourmet food... Behind these titles is the long-term pursuit of the ultimate quality of life in Foshan.
As the Chan City in the central city of Foshan, it is striving to create the "Heart of Foshan". With the characteristics of being livable, traveling and starting a business, both the past and the present and the future, it attracts young talents to go here and take root here. people" sense of belonging.
The two-way travel between the city and the youth takes "deep integration" as the goal and test, and if the youth want to deeply integrate into the city, in the final analysis, it needs the continuous attraction and permanent appeal of urban culture to people.
A developed economy provides prospects for career growth; a livable life creates a harmonious physical and mental comfort; a noble culture is the key to truly belonging and identifying people.
In my opinion, the pursuit of excellence, low-key pragmatism, openness and tolerance are the charms of Foshan’s urban culture. Isn't "Kung Fu" really attractive?
(The author is a professor at the School of Journalism, Fudan University, and former dean of the School of Communication and Design, Sun Yat-sen University)
Zhang Zhian Source: China Youth Daily