A few days ago, the central media interview activity of "Jianghai Portal City of Youth - Jiaojiang in Intangible Cultural Heritage" was held in Jiaojiang District, Taizhou City, Zhejiang Province.
From the intangible cultural heritage exhibits in the Taizhou Intangible Cultural Heritage Museum to the immersive performances in Jiaji Old Street, the interview group experienced colorful intangible cultural heritage and felt "Jiaojiang in the intangible cultural heritage".
The inheritance and development of intangible cultural heritage is inseparable from the systematic protection of learning, teaching, use, production and research.
Take Taizhou Luantan as an example. In recent years, Taizhou Luantan Troupe has continued to innovate itself, insisting on singing ancient songs and new songs when creating stories and plots of the new era, and preserving classics through digital audiovisualization and cloud communication of classic plays.
Revitalizing traditional dramas with realistic themes, Taizhou Luantan insists on creating high-quality dramas that keep pace with the times, reviving this local drama that is on the verge of being lost.
The intangible cultural heritage of Jiaojiang is constantly glowing with new vitality in the process of maintaining integrity and innovation, attracting more tourists to know and enter Jiaojiang.
"Through creative design, Taizhou embroidery integrates practical and spiritual aesthetic functions on the basis of extracting the cultural, technical and artistic elements of Taizhou embroidery." Said Lin Xia, the representative successor of "Taizhou Embroidery", an intangible cultural heritage project in Zhejiang Province. , to develop a variety of products with the cross-border thinking of "embroidery +", so that embroidery technology can enter the consumer market with a more practical, lighter and more fashionable attitude, and integrate into basic necessities of life.
One of the best ways to learn about a city is to visit its museums.
In the Taizhou Museum located on the central axis of Jiaojiang culture, you can see the mountain and sea elements of Taizhou everywhere.
According to the staff of the museum, the soul of the mountain and the soul of the sea are the two fulcrums of the spiritual world of Taizhou people. Taizhou not only has a strong urban character, but also has cultural and geographical characteristics that accommodate valleys, marshes, and seashores.
The display refers to the way of "storytelling", so that every audience can fully understand this land.
From creating an intangible cultural heritage workshop to participating in cultural and creative design work, Jiaojiang is committed to showing the brilliance of intangible cultural heritage in inheritance and innovation.
Jiaojiang has now completed the digital recording of the national intangible cultural heritage project "Send the Great Heat Boat", extracted water-avoiding animals, hibiscus flowers, sea water and other elements and traditional patterns, and completed the first phase of cultural and creative product development of "Send the Great Heat Boat".
"In the future, Jiaojiang will continue to do a good job in the systematic protection of intangible cultural heritage, better meet the people's growing spiritual and cultural needs, and promote cultural self-confidence and self-improvement." Yin Guilong, director of the Jiaojiang District Government Information Office, said.
People's Daily Overseas Edition