The "adverse effect" of which Netflix warns

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The year started and

dropped the bomb: Reed Hastings, the 'father' of the revolution that has led the platform to be the leader in number of subscribers, announced his departure.

A dead king, king set.

Netflix was quick to proclaim a new CEO, actually a co-CEO, since

, Hastings' replacement, has shared the scepter of power with the other king of the platform,

, since January .

"Incoming co-CEO

will have a number of major decisions on his plate, from managing high levels of spending, sharing passwords and cracking the code to finding the next

," the analysts said at the time.

Well, Peters,

when he was still the company's Product Director, has already settled down and is clear about the path on which the platform has to focus from now to the next 10 years: "Over the next decade we will see

.

This is the road ahead and it will be a steep climb, but if we can entertain consumers, I'm sure it will be worth it for all of us."

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The new competition from Netflix in full scare of subscribers: the free alternatives that can do you a lot of harm

• Writing: JORGE LOSER Madrid

The new competition from Netflix in full scare of subscribers: the free alternatives that can do you a lot of harm

What do we do now with Netflix?

• Writing: ESTHER MUCIENTES Madrid

What do we do now with Netflix?

With these words, one of his few public appearances since last January ended on Tuesday.

It was in Barcelona, ​​at the

, where he did not hesitate to show off his achievements and those that Netflix hopes to achieve, but also against a not very pleasant backdrop: the Google rate.

"A steep slope" that was made visible with one of Netflix's bets for this season, the long-awaited documentary on the Tour de France.

Blood, sweat and tears on top of a bicycle;

.

"I think there's a very clear and direct symbiotic relationship between a thriving creative industry and a thriving tech ecosystem. Why? Because

to enjoy the content they want", Peters has sentenced, referring to another of the great challenges that the platform will have to face this year, the end of shared accounts.

"We have invested in production infrastructure, such as our ten state-of-the-art sound stages at our European production center in Madrid. That is why we have invested in technological innovation, such as the world's first cloud-based remote editing system. With studios from physical and connected editions, strategically located next to the soundstages", the CEO of Netflix has shown off with a nod to Álex Pina, the Spaniard behind La Casa de Papel, whose latest production, Berlin,

the

of cutting edge technology on Netflix.

Peters, who continues to be Netflix's Product Director as well as co-CEO, is very clear about how to climb that hill.

He does not want to hear bad omens or fears, because he is convinced, as has been happening "decade after decade" after the birth of Netflix, that the future

and the Internet allow us to break down barriers."

From the hand of Peters, some of the most important initiatives of the platform in recent years have come to Netflix.

Not only has he been on top of general operations, but he's also been the driving force behind many of the details that keep Netflix on top, even with growing fears of subscriber loss due to the removal of shared accounts, as well as Given the appearance of

, surely the most extensive in the industry.

From it has been born from the price of the plans to new functions such as the double thumbs up.

In addition,

and is one of the architects of the momentum of the video game industry within the platform.

Perhaps for this reason, Peters downplays to a certain extent the importance of the so-called 'Google tax' and the insistence of the operators and some governments, such as Telefónica or the Spanish Government, that companies such as Google, Amazon or Netflix pay for using their services. networks.

"I know some are concerned that this consumer demand will lead to unsustainable traffic growth. These concerns are not new. I remember having similar conversations with our partners and regulators here in Europe ten years ago. However, the last decade has demonstrated, and telecommunications leaders have recently reaffirmed, that the growing use of the Internet is a tremendous opportunity,

", Peters took advantage of a packed auditorium to send a very clear message to the big operators.

However, the man on whom Netflix's new path to take weighs is also aware that he needs these technologies, especially in an increasingly saturated environment.

Netflix is ​​a business partner of more than 160 telecommunications companies around the world,

Hence, Peters, despite not wanting to open a war with the operators, has warned that there are no indications that this possible new rate "is going to affect consumers in the form of lower prices or better infrastructures", but it has been forceful. with his vision of what it could cause:

, reduce the attractiveness of higher-priced broadband packages and, ultimately, hurt the consumers".

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