[Explanation] From February 22nd to 24th, the three-day Beijing International Beauty Expo was held at the Beijing National Convention Center. More than 300 companies and more than a thousand brand exhibitors participated in the exhibition. On the day of the opening ceremony, there was an endless stream of consumers at the exhibition site.

　　[Concurrent] Staff at a brand booth

　　This instrument is called Cell Mesotherapy Apparatus. It is non-invasive and atomized. One drop of the essence of our product can be atomized into small molecules. The amount of this small molecule can be atomized into an amount as large as two football fields (tiled) open).

So the skin can absorb it well.

It replaces our dormant cells and aging cells.

　　[Explanation] At the exhibition site, an AI health care robot was favored by consumers. According to reports, this robot uses a high-precision industrialized mechanical arm. Under the conditions of precise operation and built-in multiple modes, it can achieve warmth and warmth Palace, firming and shaping, improving gastrointestinal function and other multiple effects.

　　[Concurrent] Staff at a brand booth

　　Our instrument has chosen the most advanced visual algorithm at home and abroad, six-dimensional force control.

After finishing, because each person's physical sub-health is different, his physiotherapy results are different. Some people have weak gastrointestinal function. After finishing, his digestive system (state) will be improved to a certain extent. If it is you If you want to shape your body and lose fat, then we can use its high frequency to achieve this effect.

　　[Explanation] This beauty expo also attracted overseas brand exhibitors.

Japan External Trade Organization, participating in the beauty expo for the second time, brought 29 Japanese companies online and offline to participate in the exhibition, including 8 Japanese companies in skin care products and daily chemical products.

　　[Concurrent] Ayumi Kusaba, Deputy Director of the Beijing Representative Office of the Japan External Trade Organization

　　According to statistics, Japan's exports to China in the field of cosmetics are increasing every year, and have increased by more than 10 times during this 10-year period.

Last year, the growth was relatively slow due to the overall Chinese market, but Japan was still in an important position in the export of cosmetics to China.

Japanese companies still have very high expectations for the Chinese cosmetics market.

　　[Explanation] This exhibition covers the beauty industry supporting sectors such as professional line, daily chemical line, acne skin care, aroma health, etc., which accelerates the subdivision and in-depth integration of the professional field of the beauty industry.

　　[Concurrent] Chen Dan, the person in charge of the booth of a certain acne skin brand

　　Now 80% of people in China suffer from acne. Traditional beauty salons can no longer meet the needs of consumers in the beauty industry. Therefore, the beauty industry market has become subdivided, and the acne treatment industry has been subdivided. An industry, in the future, must be in the direction of specialization, branding and service-oriented development.

　　[Explanation] With the vigorous development of the beauty industry, the uneven level of employees in the beauty industry is a real problem currently facing. Industry insiders believe that in the future, the talents of the beauty industry need to be more "three-dimensional" and more systematic.

　　[Same period] Yue Jinping, partner of Beijing Huabo Consulting Management Consulting Co., Ltd.

　　The first one is that ordinary employees cannot be recruited, which is the reason why our human resources recruitment ability is weak; the second is senior managers, and they actually have a ceiling when they improve; the third is various professionals, professional China's senior management personnel are actually lacking now, so the industry is developing very well, but it is difficult to achieve talent support.

In the next three to five years, the talent structure of the beauty industry will undergo tremendous changes. We hope that they will be more systematic in order to achieve the goal of supporting the entire beauty industry.

　　Li Jiali reports from Beijing

Editor in charge: [Sun Jingbo]