• Television What do we do now with Netflix?

  • Series SkyShowtime arrives in Spain to put the finishing touch on Netflix: 3 euros and the biopic of Miguel Bosé

The end of shared Netflix accounts is already a fact and, as much as the company is trying to avoid bleeding subscribers by announcing sales in some countries, the platform's idyll with its customers has begun to notice an unusual imbalance in its history.

The company lost many affiliates in the first half of 2022

, which led it to a stock market drop that it had never experienced before, although it managed to recover thanks to great lifesaving releases from its catalog such as

Stranger Things

, to

lose only 13% of its global audience last year

.

But 2023 looks different.

Netflix is ​​facing a liquidity problem that it has tried to solve by subtracting services to which people had become accustomed.

To begin with, its offer in February is not being the most appetizing, despite the fact that many may find the fourth season of

You

a great premiere, and what is worrying is that there does not seem to be any phenomenon on the horizon that is going to save 2023 as they did

Wednesday

or

Stranger Things

.

Series

Series.

What do we do now with Netflix?

  • Writing: ESTHER MUCIENTES Madrid

What do we do now with Netflix?

But the content itself would not be so much of a problem if the offer on the other side of the border of the big red N had not multiplied in recent years.

It is no longer cold outside and little by little, with a good boost from the consumer dynamics created in the toughest months of the pandemic,

your competition has begun to approach you

and it is no longer so rare to find ourselves in conversations about

HBO series

Max

as

The House of the Dragon

or

The Last of Us

, from

Disney+

as

The Mandalorian

or the Marvel on duty, or from

Amazon Prime Video

as

The Boys

or

The Lord of the Rings: The Rings of Power

.

And to all this is added that

in Spain it is already more expensive to have the Netflix Premium Plan than the sum of these other three platforms

.

Things get complicated if we add that its new restriction leaves the disenchanted free to find alternatives that are not even the usual big names, with other increasingly strong options in their own content such as Movistar+

,

AppleTV

and

even

Filmin

.

Looking at the pocket, some free services such as

Pluto TV

or R

TVE Play

are beginning to not be alone with the arrival of others such as

Efilm

, which allows you to rent for free with a library card, or

Plex TV

, which in addition to content on demand It works as a multimedia server to play what is stored on hard drives and connects to live television.

The expected loss of subscribers on Netflix comes at a time that is too dynamic for the market.

I mean, many of those who leave might think better of it and return in a few months, but right now, in Spain, there are new fishermen in the stream and they may not release their new guests so easily.

A very recent platform is

Lionsgate+

, the brand that replaces Starzplay

with a price of 4.99 euros per month for unlimited access

to a catalog with some recent hits such as

Gaslit

,

Normal People

,

The Stand

,

Gangs of London

or

The Great

and a very interesting film offer, not only made up of productions under its brand, such as the adaptations of

Hellboy

,

The Cabin in the Woods

or the

Expendables

saga , but also hits like

Blade Runner 2049

,

The Invisible Thread

or

Venom

.

With a fairly limited catalog, but with a lot of potential,

Lionsgate+ can benefit from Netflix's decision in Spain

, like other small platforms that don't have it easy to stand out in a saturated scenario, but if there is a launch that comes with a lot of gold under the arm is

SkyShowtime

.

All those who leave Netflix and decide to try this new service will find it priced at 5.99 euros per month, one of the cheapest on the current market, but it also comes with an offer that offers a perpetual discount of 50% up

to on April 25, with which, for the moment, it is available at 2.99 euros per month

.

A launch that comes with the rare opportunity for faster than expected growth.

For that price,

the new platform promises 10,000 hours of content between series, movies or documentaries from various channels

that merge such as

Paramount +, Showtime, Nickelodeon, Sky Studios, Universal and Peacock

.

This would include, for example, the back catalog and the novelties of a mythical production company like Paramount, which after a period of crisis due to the dominance of superhero cinema, has managed to fill a void of a type of cinema produced without the familiar artifices of Marvel or DC and is experiencing a box office renaissance with box office hits like

Top Gun: Maverick

,

Sonic 2: The Movie

,

Scream

,

Smile

,

A Quiet Place

or other proposals that, without having made a large collection, have achieved their cult in networks, such as

Babylon,

by Damien Chazelle.

Thus, in addition to novelties from the cinema, we have modern classics such as

Saving Private Ryan

,

Indiana Jones

and a good portion of Steven Spielberg's filmography, sagas such as

Mission Impossible

,

Jurassic Park

,

Fast & Furious

or

Star Trek

, combined with a a good handful of essentials like

Forrest Gump

,

Pulp Fiction

or

No Country for Old Men

.

But the real bait for new curious viewers, in addition to original Spanish productions that will bring a tail, such as

Bosé

, is that many successful series can finally be seen in the United States that remained in a legal limbo without reaching Spain.

Thus, we finally find

Yellowstone

, and its prequels

1883

and

1923

, the disturbing

A Friend of the Family

, the miniseries

The Offer

, about the creation of

The Godfather

, or the spectacular

Halo

, the adaptation of the famous video game, although for now The release date of

Poker Face

, the highly anticipated series by Rian Johnson that, for the moment,

is still considered by critics as the best of the year, is

not listed .

But a platform cannot live only on news, and

SkyShowtime will provide the opportunity to access some milestones of modern television that could not be found in Spain

, such as

Battlestar Galactica

or the influential

Twin Peaks

.

In addition, it seems that the most interesting thing seems to be yet to come, as its position consolidates, it is to be expected that CBS series will be seen, such as those developed by the King couple -behind The Good Fight and Evil-, the new

productions

of

the

channel MGM+, like the new seasons of

From

or

Chapelwaite

, and many surprises from the great mix of sources from which this aspiring streaming giant drinks from a great merger.

The new options for Netflix may have a difficult time in a saturated environment, but with a reasonable price and an opportunistic landing

there are still options to grow

.

According to the criteria of The Trust Project

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