Television What do we do now with Netflix?
Series SkyShowtime arrives in Spain to put the finishing touch on Netflix: 3 euros and the biopic of Miguel Bosé
The end of shared Netflix accounts is already a fact and, as much as the company is trying to avoid bleeding subscribers by announcing sales in some countries, the platform's idyll with its customers has begun to notice an unusual imbalance in its history.
The company lost many affiliates in the first half of 2022
, which led it to a stock market drop that it had never experienced before, although it managed to recover thanks to great lifesaving releases from its catalog such as
Stranger Things
, to
lose only 13% of its global audience last year
.
But 2023 looks different.
Netflix is facing a liquidity problem that it has tried to solve by subtracting services to which people had become accustomed.
To begin with, its offer in February is not being the most appetizing, despite the fact that many may find the fourth season of
You
a great premiere, and what is worrying is that there does not seem to be any phenomenon on the horizon that is going to save 2023 as they did
Wednesday
or
Stranger Things
.
Series
Series.
What do we do now with Netflix?
Writing: ESTHER MUCIENTES Madrid
What do we do now with Netflix?
But the content itself would not be so much of a problem if the offer on the other side of the border of the big red N had not multiplied in recent years.
It is no longer cold outside and little by little, with a good boost from the consumer dynamics created in the toughest months of the pandemic,
your competition has begun to approach you
and it is no longer so rare to find ourselves in conversations about
HBO series
Max
as
The House of the Dragon
or
The Last of Us
, from
Disney+
as
The Mandalorian
or the Marvel on duty, or from
Amazon Prime Video
as
The Boys
or
The Lord of the Rings: The Rings of Power
.
And to all this is added that
in Spain it is already more expensive to have the Netflix Premium Plan than the sum of these other three platforms
.
Things get complicated if we add that its new restriction leaves the disenchanted free to find alternatives that are not even the usual big names, with other increasingly strong options in their own content such as Movistar+
,
AppleTV
and
even
Filmin
.
Looking at the pocket, some free services such as
Pluto TV
or R
TVE Play
are beginning to not be alone with the arrival of others such as
Efilm
, which allows you to rent for free with a library card, or
Plex TV
, which in addition to content on demand It works as a multimedia server to play what is stored on hard drives and connects to live television.
The expected loss of subscribers on Netflix comes at a time that is too dynamic for the market.
I mean, many of those who leave might think better of it and return in a few months, but right now, in Spain, there are new fishermen in the stream and they may not release their new guests so easily.
A very recent platform is
Lionsgate+
, the brand that replaces Starzplay
with a price of 4.99 euros per month for unlimited access
to a catalog with some recent hits such as
Gaslit
,
Normal People
,
The Stand
,
Gangs of London
or
The Great
and a very interesting film offer, not only made up of productions under its brand, such as the adaptations of
Hellboy
,
The Cabin in the Woods
or the
Expendables
saga , but also hits like
Blade Runner 2049
,
The Invisible Thread
or
Venom
.
With a fairly limited catalog, but with a lot of potential,
Lionsgate+ can benefit from Netflix's decision in Spain
, like other small platforms that don't have it easy to stand out in a saturated scenario, but if there is a launch that comes with a lot of gold under the arm is
SkyShowtime
.
All those who leave Netflix and decide to try this new service will find it priced at 5.99 euros per month, one of the cheapest on the current market, but it also comes with an offer that offers a perpetual discount of 50% up
to on April 25, with which, for the moment, it is available at 2.99 euros per month
.
A launch that comes with the rare opportunity for faster than expected growth.
For that price,
the new platform promises 10,000 hours of content between series, movies or documentaries from various channels
that merge such as
Paramount +, Showtime, Nickelodeon, Sky Studios, Universal and Peacock
.
This would include, for example, the back catalog and the novelties of a mythical production company like Paramount, which after a period of crisis due to the dominance of superhero cinema, has managed to fill a void of a type of cinema produced without the familiar artifices of Marvel or DC and is experiencing a box office renaissance with box office hits like
Top Gun: Maverick
,
Sonic 2: The Movie
,
Scream
,
Smile
,
A Quiet Place
or other proposals that, without having made a large collection, have achieved their cult in networks, such as
Babylon,
by Damien Chazelle.
Thus, in addition to novelties from the cinema, we have modern classics such as
Saving Private Ryan
,
Indiana Jones
and a good portion of Steven Spielberg's filmography, sagas such as
Mission Impossible
,
Jurassic Park
,
Fast & Furious
or
Star Trek
, combined with a a good handful of essentials like
Forrest Gump
,
Pulp Fiction
or
No Country for Old Men
.
But the real bait for new curious viewers, in addition to original Spanish productions that will bring a tail, such as
Bosé
, is that many successful series can finally be seen in the United States that remained in a legal limbo without reaching Spain.
Thus, we finally find
Yellowstone
, and its prequels
1883
and
1923
, the disturbing
A Friend of the Family
, the miniseries
The Offer
, about the creation of
The Godfather
, or the spectacular
Halo
, the adaptation of the famous video game, although for now The release date of
Poker Face
, the highly anticipated series by Rian Johnson that, for the moment,
is still considered by critics as the best of the year, is
not listed .
But a platform cannot live only on news, and
SkyShowtime will provide the opportunity to access some milestones of modern television that could not be found in Spain
, such as
Battlestar Galactica
or the influential
Twin Peaks
.
In addition, it seems that the most interesting thing seems to be yet to come, as its position consolidates, it is to be expected that CBS series will be seen, such as those developed by the King couple -behind The Good Fight and Evil-, the new
productions
of
the
channel MGM+, like the new seasons of
From
or
Chapelwaite
, and many surprises from the great mix of sources from which this aspiring streaming giant drinks from a great merger.
The new options for Netflix may have a difficult time in a saturated environment, but with a reasonable price and an opportunistic landing
there are still options to grow
.
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