Fashion is not strange territory for
Pharrell Williams
(Virginia, 1973).
Esquire
magazine
named him the second best dressed man in the world in 2005 and his interest in the catwalks hasn't waned for years.
Among other things, he is a regular at Chanel shows
,
and in fact, he has the honor of being the first man to star in a bag ad for the
house.
He has also collaborated on the brand's capsule collections (2019), as he has done for other brands, several times with Adidas, for example, and with
Louis Vuitton,
a firm for which in 2005 he collaborated with a line of sunglasses,
Millionaire,
and in 2008 with a jewelry collection,
Blason.
Previously, in the early 2000s, Pharrell Williams was associated with
Nigo, currently the creative director of the firm Kenzo -another of the banners of the LVMH empire-, with whom he founded the
streetwear
brand
Billionaire Boys Club and the shoe brand Ice Cream.
Pharrell Williams, with glasses from the line he designed for Vuitton in 2005.GETTY IMAGES
Now there is speculation about the possible entry of Williams into Vuitton to replace the late
Virgil Abloh,
who left a great void in the brand after his disappearance in 2021. Finding a charismatic personality, capable of connecting with the new generations while perpetuating the luxury concept of the firm, is being quite a challenge for the firm.
In favor of Williams, the great harmony that he has always shown with the Arnault family, his already demonstrated skills for design (he has even dabbled in real estate, nothing seems to stop him) and his strength as an influencer, a very focused personality and an undoubted magnet for success.
Unlike Abloh, who achieved great fame at Vuitton, Pharrell Williams arrives with fame already
made,
a real advantage from every point of view.
Two Oscar nominations, 13 Grammy Awards and an abundant series of musical themes that broke the charts, make him a true celebrity with plenty of merit, on the other hand with a profile far removed from the bad boy that other musicians and actors may
have
.
Since the death of Virgil Abloh, there has been much speculation as to who would succeed the man who put Vuitton in the present.
It was speculated that the firm could be looking for and capturing an emerging designer, such as British designers
Martine Rose
(1980) or
Samuel Ross,
who worked at Abloh's firm, Off-White.
If the signing of Pharrell Williams is confirmed (something that neither LVMH nor the musician's representatives have done so far), Vuitton will have made what could be a masterful move for the immediate future of the brand.
Pharrell Williams at the Louis Vuitton men's show in June 2010, with Antoine Arnault, son of Bernard Arnault (who heads the luxury conglomerate LVMH) and Marc Jacobs, the firm's designer at the time.GETTY IMAGES
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