Chinanews.com, Beijing, February 12th (Reporter Lang Lang) Playing music, displaying samples, giving lectures, uploading links, and cooking hot pot alone... Sometimes I can’t find the list, sometimes I can’t find the basket, and the hot pot will burn dry at any time , The induction cooker has been "alarming".
At this moment, "Sister Mao Mao" said the most is "wait a moment"!
And in the five years before that, what "Sister Mao Mao" said the most and was remembered the most was the phrase "Hi yo".
"Hey, I feel like my life has reached its peak." After the peak, "Sister Mao Mao" suffered a three-year follow-up loss, and the number of fans once fell below 30 million. Until the end of 2022, his live broadcast room suddenly turned over again. red.
The myth of an overnight hit is still so unexpected.
"I can't control whether it's hot or not," he told Chinanews.com.
From 1 minute to 2 minutes and 30 seconds
"Excess and Sister Mao Mao" may be the most poignant, funny and hard-working live broadcast room in 2022.
At the end of December, besides him, the team of more than 20 people "Yang" all over the place, and the "Heavenly Chosen Hit Worker" refers to "Sister Mao Mao".
The work that was originally done by more than 20 people is now on one person, and the live broadcast room is in a hurry.
When the product is sold out, the link will not be downloaded, and the 5,000 welfare scarves were sold for 17,000. He said that he called the proprietress all night to get up and weave scarves.
The hot pot in the Jiugong grid was only burning in the middle, and the surrounding area was completely cold, just like the "Sister Mao Mao" at this time.
The picture is a screenshot of the "Excessive and Sister Mao Mao" live broadcast room
However, the response to this single-player live broadcast was unprecedentedly good. According to the third-party data platform, the 6.5-hour live broadcast received 9.407 million views, dozens of times more than before; The average stay time of the audience is 1 minute and 40 seconds. In the live broadcast room of "Excess and Sister Mao Mao", this time is about 2 minutes and 30 seconds, which is a full minute and a half longer than before.
The sales of goods with goods also doubled dozens of times and rushed to tens of millions.
"Sister Mao Mao" was also shocked, and looked helpless in the live broadcast room: "So many people?" "Ah, is it sold out again?"
#毛毛姐一人直播心感句喜欢# Instantly topped the short video platform hot list, the first fire that became popular suddenly ignited.
From "Sister Mao Mao" to "Old Man Yu Dog"
Another fire that became popular was the firewood of 57-year-old former cleaning lady Wang Liujintian.
Because sometimes in order to move goods out of the live broadcast box, the platform will warn that no one will live broadcast, so "Sister Mao Mao" asked her to sit in the live broadcast room as a humanoid background board.
Netizens said that they wanted to see the aunt bring the goods, so the interaction between her and "Sister Mao Mao" became a highlight in the live broadcast room.
When she first came to the live broadcast room, the aunt was not used to it. She brought goods to sell persimmon cakes. "Sister Mao Mao" was full of expectations to give her a taste, but she refused expressionlessly: "It's too late, I don't want to eat." The more excited they were, they called their aunts to eat late-night snacks and drink Coke. "Sister Mao Mao" spoke Guizhou dialect angrily and amusedly: "Have you ever seen an elderly person drinking Coke at night?"
The picture is a screenshot of the live broadcast room of "Excess and Sister Mao Mao"
More and more people came to see the old and the young. Netizens said that the aunt is the "first sister" in the live broadcast room.
Later, "Sister Mao Mao" simply asked "First Sister" to hold a whiteboard and write "I don't want to eat" on it.
The two gradually developed a tacit understanding. Sometimes he was a bit confused when calculating the discount, and he did not get it right after several calculations. "Sister" cooked the noodles silently, stirring them with chopsticks. In just a few minutes, the number of people in the live broadcast room increased from 50,000 to more than 100,000.
"First Sister" said in an interview later that she only wanted to cook the noodles, but she was also happy that there were more people in the live broadcast room.
In just a few days, "Excessive and Sister Mao Mao" used to shout loudly in the live broadcast room with only a few thousand people online, and suddenly set a record of more than 100,000 or even hundreds of thousands of people online at the same time, and it was ranked No. One, the number of fans has returned to 30 million.
The Henan cleaning lady who originally wanted to "earn two money" during the slack season and came out to work, officially signed a contract to become a delivery anchor, and her monthly salary is equivalent to the income of the past year; Ushered in the second popular.
The team staff said that the brand that had previously refused to cooperate on the grounds that it was "incompatible with the brand's tonality" took the initiative to find it, and was even willing to wait a few hours until the broadcast was released late at night; the mechanism that could not be discussed before was also discussed, and you can get it. The lowest price... The boss sent everyone in the "Sister Mao Mao" team out to do business.
From "caring about other people's happiness" to "breathing a sigh of relief"
"Sincerity is the ultimate skill", "Sister Mao Mao" attributed the main reason for becoming popular and retaining the audience to this.
"Everyone listens to stories in my live broadcast room, throws away the fatigue in life, and reaps happiness. I think this is of high value to me."
He said that seeing the hahaha floating up all over the screen will give him a great sense of satisfaction and happiness.
In his view, the content attribute of his live broadcast room is greater than the commercial attribute.
Whether it's the New Year's Eve flowers that create a New Year's atmosphere in the live broadcast room, or the embarrassing story about being beaten by his parents when he shook a peach tree when he was a child to make everyone happy, they are all to provide emotional value to netizens.
This sentimental value may far outweigh the words "hahaha".
Some netizens remember that "Sister Mao Mao" once offered to open an account for Sister Wang to let her sell things by herself. Buy a house in Zhumadian.
"It's so warm, I hope my mother can meet such a good person, and I hope that cute, kind and sincere people can make a lot of money!"
Why does "Sister Mao Mao" care so much about other people's happiness?
"In the past, the family conditions were very poor, and I was often looked down upon. I learned to be careful, to please others, and I was happy when others were happy." It was not until he signed a contract with the company after the first explosion, and his fans grew to more than 34 million at an unprecedented speed. In a sense, he changed the lintel of the "poor family" he came from with gold and silver.
"This kind of service-oriented personality is actually not very good, but I am like this." "Sister Mao Mao" said that she used to think it was a tragedy, but now she thinks it is quite good, which has created her own ability.
The theme of the previous live broadcast room was the main product. Since it became popular, the theme has changed from #天选打工工# to #姐姐去到我笑#, and now to #老人余狗回归#, he touches every inch of it Follow the mood of netizens.
When "Sister Mao Mao" became popular for the first time five years ago, I also reaped this sense of satisfaction.
At that time, after trying more than 20 wigs, the orange wig became the one with the deepest affection for him.
Wearing it, he is the "Sister Mao Mao" who is fucking "Guipu", and is the creator of the 2018 catchphrase "So hi, I feel that life has reached a climax, and life has reached its peak".
The media commented on him, using almost crazy performances to cut through a certain section of the urban-rural differential order, and vividly reflect the differences between cultures and concepts.
Screenshot of the initial viral video of "Excessive and Sister Mao Mao"
"Sister Mao Mao" said that at that time, as long as you open the message bar, click on the "999+" data of comments, attention, and likes, and "999+" will appear immediately after a while.
"At that time, I stood at the outlet of the traffic flow and saw the scenery on the top of the mountain. I thought that I was like this in my life, and I should be like this."
In order to continue to produce more "explosive" videos, he has fallen into a "morbid state": lying in bed at 1 o'clock in the evening and falling asleep at 5 o'clock; when he is awake, he is either shooting videos or thinking about how to shoot videos. The pressure is so great that it is alopecia areata; the daily excitement comes from other people's likes and "hahaha" in the comment area, but the real life that is more ordinary than passionate will create a huge sense of emptiness.
The outside world sees him as full of flowers, but inside he is fried.
It wasn't until "Surplus and Sister Mao Mao" encountered a low tide of losing followers that "Sister Mao Mao", who provided emotional value to others, suddenly felt "relieved".
In 3 years, more than 5 million fans have been lost, and the number of fans has fallen below 30 million. The exaggerated data of losing fans was once on the hot search-you know, Guiyang, the capital of his hometown, has more than 6 million people.
For a long time, in order to pursue "explosion", he has studied how to shoot videos and how to write jokes. It seems that he forgot that he was shooting videos in the first place, just to make friends around him happy.
From "Sister Mao Mao" to Yu Zhaohe, and then to "Sister Mao Mao"
According to his friends, he is "Maomao" and "Superfluous" who will never be left alone; when he is recognized on the road, fans call him "Sister Mao Mao"; suddenly someone calls "Yu Zhaohe", but he will not be able to react: Then who is it?
Who is Yu Zhaohe?
It is the real name of "Sister Mao Mao", an ordinary "post-90s" boy in Guizhou, and an "Internet celebrity" and "anchor with goods" with tens of millions of fans in the eyes of netizens; when communicating how to define the title, the staff hopes to crown As a "master"; his own dream is to be "actor Yu Zhaohe", but he feels that the label of "Internet celebrity" is a bit bigger.
Yu Zhaohe Zeng tried his best to go up, become an actor, and be seen by more people.
"I used to want to be an actor because I want more people to know me, and I feel that after reaching a certain height, it will bring a great sense of value." But now, the job of live broadcasting has brought him this sense of value. , becoming an actor is no longer the only way.
Yu Zhaohe felt that he was very lucky to be given two chances by fate.
"After all, not everyone can stand on the top of the mountain, and not everyone can see the scenery on the top of the mountain."
Having become popular twice, Yu Zhaohe realized that likes and traffic are just a scene of work, and the job of "Internet celebrity" is just a part of life. He is "Sister Mao Mao", but he is even more Yu Zhaohe.
The picture is a painting by Yu Zhaohe
In the gap between work and life, he began to set aside time that belonged only to Yu Zhaohe to take pictures, draw pictures, paint mountains, seas, and brightly colored roses.
"Painting allows me to focus on one thing, relax the whole person, and generate new inspiration."
Compared with the hottest period, the traffic of "Excessive and Sister Mao Mao" began to drop, and the number of live broadcast views dropped from more than 10 million to more than 4 million.
Yu Zhaohe said that he has no bottleneck in content creation, but he is the kind of person who needs freshness, "I need to keep lighting the match of passion."
It was Yu Zhaohe who lit the match, or maybe "Sister Mao Mao".
(over)