What is OneToro and how to see the new platform that will broadcast the San Isidro Fair

• Ayuso drops the bomb at an eternal San Isidro gala: Telemadrid will broadcast the fair with OneToro

What had been news in the oven was confirmed at the presentation gala of the San Isidro posters: the fair will be broadcast on a new platform,

, to the detriment of Canal Toros de Movistar Plus, which loses the rights of the most important bullfighting cycle, the jewel in the crown.

OneToro has signed a contract with Plaza 1 for 5 million euros per year

.

The 23 bullfights of San Isidro 2023 -although the firm is for the rights to the entire season of Las Ventas, also Autumn- will be seen on this new platform, 14 of them shared by Telemadrid, which will broadcast openly, as announced at night on Wednesday Isabel Díaz Ayuso.

The bullfighting fan logically wonders what OneToro is, how he will be able to see the fair, with the uncertainty of reliability in a distrustful sector

.

As read in the declaration of intent of the information document of the recently landed channel, "OneToro seeks to digitize the bullfighting industry to improve fans' access to information and grow

. Joining forces with the main protagonists of the bullfighting industry and thanks to new technologies, we will be able to bring the sensations of bullfighting to a young audience in a completely new way".

Who forms OneToro and where does it come from?

It is a platform with foreign capital that sinks its roots in Germany with the experience of OneFootball, "founded by Lucas von Cranach the world's largest sports platform with a community of more than 100 million fans," according to their information.

Its base is the second division of the German League, according to some sources.

In the construction of the new bullfighting project, the purchase has been capital - "leasing or renting, the legal formula will have to be found: there is nothing signed", they clarify - from Mundotoro.com - to use its traffic and its accommodation - and

, founder of the most visited bullfighting portal and cornerstone of the project signed by Rafael García Garrido.

Villasuso is now the new head of communication for Las Ventas.

, introduced at the San Isidro gala by David Casas.

How can the fan see the fair?

According to initial information, Mundotoro is a key element for channeling

, the way of viewing, for example, Netflix, Amazon Prime Video, Disney, HBO...

OneToro's goals are very ambitious

: "We have only taken live streaming into account. No additional streaming purchases from the platform store, ticket sales or digital collectibles reflected in the model (see expansion plan) In 2023 We hope to broadcast live approximately 100 bullfights on our platform covering the most important bullrings (Valencia, Seville, Madrid, Pamplona, ​​Bilbao, Salamanca, etc.) From 2024 we will expand our offer to approximately more than 125 bullfights broadcast live in Spain, France and Portugal, which offers us a very balanced offer throughout the season".

They say they have the support of the greatest figures -El Juli, Roca Rey, Talavante...-

.

There is still a lot of recruitment information for the fan.

And, for the moment, only the San Isidro Fair, the jewel in the crown, has been signed, which is not little.

The news is an earthquake that transcends the borders of Madrid and will affect the functioning of an entire sector, fragile, always unstructured in this area and not only.

According to the criteria of The Trust Project

Know more

• Netflix

• Portugal

• Amazon

• Disney

• HBO

• Valencia

• Seville

• Pamplona

• Bilbao

• Salamanca

• France

• Germany

• Isabel Diaz Ayuso

• Bulls

• Articles Zabala de la Serna