The movie "Man Jianghong" became popular, not only became the box office champion of the Spring Festival, but also made the poem "Man Jianghong" widely praised again.

According to the "Xiaoxiang Morning News" report on January 29, when Ms. Chen from Jiaozuo, Henan, and her family were visiting Yuefei Temple in Tangyin County, Anyang, Henan, her son was exempted from the 38 yuan ticket for successfully reciting the full text of "Manjianghong". I think this activity launched by the scenic spot is very meaningful.

The staff of Yuefei Temple said that the activity started on the fifth day of the first lunar month. At present, about 4,000 tourists have been exempted from admission because they are proficient in reciting the full text.

　　Nowadays, measures like "reciting classics for free" have been launched in many scenic spots, and some have even become "habitual".

Jianmenguan Scenic Spot in Guangyuan, Sichuan once launched a special event, tourists can recite the full text of "The Difficult Road to Shu" to visit for free; in Jiangxi Tengwang Pavilion Scenic Spot, recite the full text of "Tengwang Pavilion Preface" can also get free tickets... Similar practices can trigger Hot discussion, affirmation and likes.

Facts have also proved that this kind of marketing behavior is still relatively successful after being learned and imitated many times.

　　Most of the people who recite ancient poems are students, which actually conveys a kind of value orientation, that is, as many parents say, free admission is not the most important thing, and it is more valuable to guide children to love learning and love learning.

There are more and more similar marketing measures, which can actually bring certain positive value to the whole society and provide a more concrete situation for "knowledge is power".

　　Of course, the reason why similar measures frequently attract attention is not the free ticket itself.

For many people, in addition to the material benefits of saving money, the free tickets obtained by reciting cultural classics are more of a spiritual enjoyment, which will not only bring them a greater sense of gain, And it will promote the promotion of traditional culture to a certain extent.

　　The excellent traditional Chinese culture is profound and fascinating.

In recent years, due to the popularity of "shallow reading", many people have paid less attention to classics than before.

In such a realistic context, "reciting classics free of charge" is actually a good "medicine guide", allowing more people to have more interest in and responsibility for traditional culture.

　　What is more valuable than the free ticket for reciting "Manjianghong" is the consciousness of promoting traditional culture conveyed behind it.

Such cultural awareness should be reflected in more scenic spots, on a larger scale, and on a deeper level.

Cultural institutions and cultural resorts all over the world can use this as a reference to explore multiple paths to ingeniously integrate traditional culture into the construction of scenic spots and the process of visiting and sightseeing, so as to make it have a more profound influence.

(Long Minfei, Workers' Daily)