• “Bio at one euro per kilo”, an operation launched by a vegetable producer near Strasbourg, attracts this Sunday.

  • "It's really the good plan of the weekend", confirms Anne-Sophie.

  • “We showcased all the flagship winter products,” explains operations manager Jacques Schaal.

A full car park and a queue that continues to grow… This Sunday morning in Geispolsheim (Bas-Rhin), the mass was less successful than the operation launched by a vegetable producer.

For "organic food at one euro per kilo", customers flocked to "La Coccinelle d'Alsace", just near Strasbourg.

“It's really the good plan of the weekend”, confirms Anne-Sophie, who came from the neighboring town of Duppigheim for the occasion.

Not only for his own consumption, “I also take some for my parents”, laughs the thirty-something, helping himself largely to sweet potatoes.

One of the many choices offered.

“We showcased all the flagship winter products,” explains operations manager Jacques Schaal.

“The idea came to us after a meeting.

We hesitated with an open day then we thought that it would be a bit like our sales.

The harvest was good, we might as well share it with everyone.

And then, if it can make discover the store to people who do not know ... "


This is the case of Jean-Luc, who came across the ad thanks to social networks.

“I don't live very far away and thought it could be nice.

So I noted it in my diary, ”laughs the 50-year-old, delighted with his visit.

From his very raid!

“I stocked up on carrots, potatoes, cabbage and onions.

I got it for 25 euros when it would normally have cost me double.

»

In the next car, Marc also closes his trunk full of provisions.

“I had a garden before but it became a housing estate,” he points out.

“I come here often.

They work well, we must encourage local trade.

Plus, it's organic.

So more expensive than conventional agriculture and not always open to all budgets.

"I often go to their place but on the Illkirch market on Saturday mornings and it's not the same price at all", supports Jimmy, who has therefore made the trip this time to take advantage of the windfall.

"I'm going to drop some off for the family too!"

»

“Do you think there will be something for everyone?

»

“The goal is also to introduce our products to people with more modest incomes.

And make them taste.

We won't earn much on arrival but the operating costs will be paid”, continues Jacques Schaal, who has set up a well-oiled organization.

Customers help themselves in large wooden bins before paying at the cash desk at the end.

Without getting in the way and wasting too much time.

"It's been pretty violent since this morning but it's okay," laughs a saleswoman.

"Now, it will depend on people's patience," adds his colleague, seeing the queue getting longer and longer.

“Do you think there will be something for everyone?

asks a sixty-year-old man, quickly reassured by his neighbors.

Further on, Corinne switches on the ignition and leaves with her “red onions, squash, butternuts, potatoes, leeks and carrots.

All for 12 euros.

“It's a good deal!

“From this Sunday, but also from Monday.

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