Chinanews.com, Beijing, January 28 (Reporter Yuan Xiuyue) During the 2023 Spring Festival holiday, the tourism market will pick up sharply. The box office of the Spring Festival movie hit the second best record in film history. The 2023 Spring Festival cultural and tourism market has handed over a brilliant report card.

During the Spring Festival holiday, various duty-free shops in Hainan have formulated a series of preferential activities for tourists from outlying islands to attract tourists to shop.

Photo by China News Agency reporter Luo Yunfei

308 million domestic tourist trips

Recovery of long-distance and cross-border travel

　　During the Spring Festival this year, there are bustling tourists everywhere.

According to the Ministry of Culture and Tourism, there were 308 million domestic tourist trips during the Spring Festival this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%, returning to the same period of 2019. 73.1%.

　　Among them, long-distance travel recovered rapidly during the Spring Festival.

According to the Spring Festival Travel Bulletin released by Fliggy, orders for domestic long-distance travel during the Spring Festival this year have increased by more than 500% year-on-year.

The traffic data also reflects this change: domestic air ticket orders increased by more than 40% year-on-year, and train ticket orders increased by nearly 80% year-on-year.

　　Many domestic scenic spots are full of tourists again. According to the "2023 Spring Festival Holiday Travel Consumption Data Report" released by Tongcheng Travel, this year's Spring Festival holiday, not only Hainan, Yunnan and other traditional popular winter destinations welcome a large number of tourists, Henan, Shandong Tourism markets in other provinces and cities have also seen substantial growth.

　　According to Qunar data, as of January 26, during the Spring Festival in 2023, the number of air ticket bookings in popular cities has exceeded that before the epidemic (the Spring Festival in 2019). The speed exceeds the industry average.

　　With the orderly resumption of outbound travel, Chinese tourists have also gone abroad, and orders for cross-border travel have increased significantly.

According to the National Immigration Administration, during the Spring Festival (January 21 to 27), national immigration management agencies inspected a total of 2.877 million people who entered and exited the country, with an average of 410,000 people per day. Feb. 6) up 120.5%.

　　According to the "2023 Spring Festival Travel Summary Report" released by Ctrip, the overall outbound travel orders during the Spring Festival increased by 640% year-on-year.

Among them, Southeast Asia has become the "big winner" of the Spring Festival stalls, and Bangkok, Singapore, Kuala Lumpur, Chiang Mai, Manila, and Bali have become the most popular cross-border travel destinations for Chinese tourists.

Chinese New Year Movie Poster

The Spring Festival box office film history second

Film and performance market picks up

　　This year's Spring Festival movie ushered in "Fairy Fight", "Man Jianghong", "The Wandering Earth 2", "Bear Infested·Stay With Me "Bear Core", "Unnamed" and "Deep Sea" and many other domestic blockbusters were released together.

According to Maoyan Professional Edition data, the total box office of the Spring Festival in 2023 will reach 6.757 billion, surpassing 2019 (5.903 billion) and 2022 (6.039 billion), second only to 2021 (7.842 billion), ranking second in the box office of the Spring Festival in Chinese film history .

　　Among them, "Manjianghong" has a box office of 2.605 billion, which is the box office champion of this year's Spring Festival; The scheduled box office is 747 million.

　　The latest "Chinese Movie Audience Satisfaction Survey" shows that the audience satisfaction score for the Spring Festival in 2023 is 87.1 points, a year-on-year increase of 1.8 points. bit.

The 6 films in the schedule survey all entered the "satisfactory" range (≥80 points), of which 4 films had a satisfaction score of more than 85 points ("Manjianghong" 88.4 points, "Wandering Earth 2" 88.0 points, "Deep Sea" 85.3 points, "Bear Infested: Stay with Me "Bear Core"" 85.2 points), the number is the most in the Spring Festival over the years.

　　The survey also mentioned that compared with the same period in previous years, the types of films for the Spring Festival in 2023 are diverse and the professional characteristics of creation are highlighted, showing that film workers' ability to control major schedules has improved.

　　It is worth noting that the total number of movie viewers during the Spring Festival this year reached 129 million, an increase from last year.

As of January 27, the movie box office in 2023 has exceeded 8 billion.

Whether it is the number of moviegoers or the box office, this year's film market can be described as a "good start".

　　In addition, various performances during the Spring Festival are also very popular.

According to the Ministry of Culture and Tourism, about 110,000 mass cultural activities were held across the country, with about 473 million participants.

According to incomplete statistics, there were more than 9,400 commercial performances nationwide during the Spring Festival holiday, a year-on-year increase of 40.92% over 2022 and 22.5% over 2019, with box office revenue of 378 million yuan and about 3.238 million audiences.

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