China News Service, Quanzhou, January 28th (Sun Hong and Wu Guanbiao) Siege cannons, fire jumping groups, Huoding parents-in-law, and green lion performances... On the evening of the 27th, Quanzhou, a world heritage city in Fujian Province, launched the 2023 Southern Fujian Good Life Carnival, around Quanzhou The ancient city and traditional folk customs have further promoted the world heritage cultural tourism brand of "Song and Yuan China Haisi Quanzhou" and the cultural logo of "Quanzhou Ancient City", fully displaying the unique charm and charm of the thousand-year-old city.
In 2021, Quanzhou will be included in the World Heritage List as a city.
In this culturally rich city, intangible cultural heritage culture and city life are harmoniously blended, cultural relics that continue the thousand-year-old historical context are dotted all over the place, coupled with distinctive folk culture, forming the authentic life scene of southern Fujian today.
The launching ceremony of the 2023 Southern Fujian Better Life Carnival was held.
Photo courtesy of Quanzhou Culture and Tourism Bureau
That night, the event kicked off with the lively performance of the Liyuan Opera "The Jade Rabbit Welcomes the Spring, Samsung Celebrates the New Year".
At the launching ceremony, the 11th to 14th Quanzhou Ancient City commentator representative recruitment ceremony was held. These ancient city commentators come from all walks of life and are lovers of Quanzhou ancient city culture. They will use their spare time to introduce the history and culture of the ancient city to tourists who come to Quanzhou. Disseminator and promoter of Quanzhou culture.
After the wonderful large-scale southern Hokkien song and dance performance "Spring Breeze One Hundred Thousand Miles", the 5th Southern Fujian Good Life Carnival in 2023 will be launched in the gorgeous scene of Song Dynasty Hanfu display, and the fifth Internet celebrity "Giant Rabbit" will be lit.
The Liyuan Opera "Jade Rabbit Welcomes the Spring, Samsung Celebrates the New Year" opened.
Photo courtesy of Quanzhou Culture and Tourism Bureau
Subsequently, the launch of the mobile lantern show and the parade of miniature floats were carried out on the spot to reproduce the traditional custom of the parade of floats for the Spring Festival in southern Fujian. This is also the first time that miniature floats have appeared again after 18 years since 2005.
On the eve of the Spring Festival this year, four "giant rabbits" appeared in the streets of the ancient city one after another. Thousands of families sent New Year blessings full of Hokkien flavor.
For a while, the popularity and influence of Quanzhou city continued to increase, and it gradually became popular in the tourism market.
According to statistics, during the Spring Festival holiday in 2023, as the core area of the ancient city, the eight scenic spots (spots) under key monitoring in Licheng District, Quanzhou City received a total of 731,794 tourists, a year-on-year increase of 119.7%; Street received nearly 390,000 person-times, a year-on-year increase of 73.15%; Kaiyuan Temple received nearly 250,000 person-times, a year-on-year increase of 197.6%.
Wang Kesi, Mayor of Licheng District, said that this year is the year of great acceleration and development of Quanzhou’s cultural tourism economy. Licheng District will follow the positioning of the world’s ancient city’s living inheritance model, highlight the sharing of hosts and guests, and accelerate the implementation of the “Cultural Tourism +” special action to enhance the six elements of tourism. Quality, construction of projects such as viewing Quanzhou on the water and visiting the World Heritage City at night.
The mobile lantern show starts.
Photo courtesy of Quanzhou Culture and Tourism Bureau
At the same time, Licheng District will hold the Haisi Quanzhou Digital Cultural and Creative Expo on a regular basis to build metaverse scenes, create immersive performances, and launch NFT digital collections; carry out special actions to empower street contemporary art, integrate and develop new cultural and business tourism, and promote Quanzhou. The ancient city strives to create a national 5A-level scenic spot and a national tourist resort, to create a world-class tourist destination, and to reproduce the scene of "people from ten continents in the city" and "businessmen from all countries in the sound of rising seas".
This South Fujian Good Life Carnival will be held in the ancient urban area in a multi-point scattered form, creating more than 30 activities in three series of "Fireworks Quanzhou", "Humanistic Quanzhou" and "Art Quanzhou". Special projects such as creative lantern show, Erythrina lantern show, art installation, cultural joint exhibition, and cultural and creative market will add elements of Quanzhou's cultural tourism, increase leisure and vacation experience, and create a festive and peaceful atmosphere for the Spring Festival and Lantern Festival. Bring wonderful cultural feasts during the festival.
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