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After the TV series "To a Windy Place" was broadcast, Dali's beautiful scenery and delicacies attracted tourists from all over the world. With the arrival of the Spring Festival holiday, Dali ushered in a long-lost tourism boom.
"There is fresh air, bright sunshine, and extravagant good weather." Recently, the healing pastoral drama "To a Windy Place" brought the beautiful food and colorful intangible cultural heritage items of Dali, Yunnan to the audience again The field of vision has also led to the recovery of local tourism.
The beautiful and graceful natural scenery and the leisurely and slow-paced life in the play vividly present Dali, which is described by Guo Moruo as "an ancient city with wind, flowers, snow and moon, and Cangshan Mountain in Erhai Lake". The idyllic and poetic life has attracted a large number of young people.
"Follow Xu Hongdou to eat Dali flower cakes" "Always go to a windy place"...Many people left messages.
During an interview in Dali a few days ago, a reporter from "Worker's Daily" found that with the popularity of the drama "To a Windy Place" and the Spring Festival holiday, Dali ushered in a long-lost tourism boom.
According to Meituan data, since January 3, the number of travel orders during the Spring Festival holiday in Dali has increased by more than 11 times month-on-month. Scenic spots, hotels, and restaurants have felt the warmth of the tourism market.
Urgently add two parking lots
With the popularity of the TV series, Fengyangyi Natural Village, Liuguanchang Village, Taihe Street, Dali City, where the main filming took place, welcomed tourists from all over the country.
"Before the TV series was broadcast, the number of tourists was 50 to 100, but now the number of tourists has soared to nearly 3,000 a day." Chen Qin, the first secretary of Liuguanchang Village and the head of the village revitalization team, told reporters. In this wave of check-in craze, one parking lot previously planned for tourism in the countryside can no longer meet the needs of tourists, and now two more parking lots have been urgently added.
Fengyangyi Village is a traditional Bai village located on the Millennium Ancient Tea-Horse Road. A few days ago, the reporter walked along the small path at the entrance of the village. The flat cement road gradually turned into old stone steps, and the earthen warehouses on both sides were distributed at different heights. , From time to time, there were a few birdsong in my ears, and vines crawled on the khaki wall.
According to reports, the layout of the filming location of "To a Windy Place" has undergone many communications between the two parties, and strives to reflect the original flavor of the ancient village with every brick, tile, wall and grass.
"Viewers who like TV series can come to the small courtyard for a long time to check in and interact, and experience the scenes in the TV series on the spot." Chen Qin said.
When the reporter walked through the lanes of the village, he saw that the villagers were chatting, napping and living peacefully on the steps.
Tourists learn tie-dye and experience pottery making in the ancient courtyard, just like a pastoral life of "picking chrysanthemums under the eastern fence and seeing Nanshan leisurely".
Chen Qin said that plant dyeing, pottery clay, coffee and other industries have been introduced as early as 6 years ago, and the products are shared with tourists. Tourists can experience living in the small courtyard of the village and share a way of life. Friends have an appointment to have dinner in the yard, play and sing and play some music, very comfortable."
TV dramas are catalysts
"The Book of Songs·Wei Feng· Between Ten Mu" writes: "Among the ten mu, the mulberry is idle, and the son is returning." This is the Chinese people's yearning for an ideal life.
Shaxi Ancient Town, Xizhou Ancient Town, Fengyangyi, Yunlong Tiandeng Haiping and other places in "Going to a Windy Place" have attracted many tourists to encounter "Xu Hongdou" and "Xie Zhiyao" to start healing The "windy" trip.
Yang Min from Zhaotong, Yunnan told reporters that the process of "Xu Hongdou" from the busy days of the metropolis to adapting to a leisurely life is very warm and healing, and "Xie Zhiyao" helped the villagers to revitalize their villages in the process of starting a business, which is very inspiring to young people People, regain self-confidence, find the strength to live anew and start afresh.
A few days ago, the reporter found that the entrance of the small courtyard was already crowded with tourists during an interview in one of the filming locations, "The Windy Courtyard".
"The sky is very blue, and I can bask in the sun every day. It's very relaxing to walk around the Erhai Lake and ride for a while." Ms. Zhang from Nanjing, Jiangsu, told reporters that she had a good impression of Dali at first. The TV series is like a catalyst. After watching I thought it was very good, so I bought a ticket on the evening of January 9th, and went on an instant trip.
Ding Ding, who likes to travel, told the reporter that although he has been to Dali five or six times since he was in college and has visited all the scenic spots, he still wants to go there again after watching the drama, to find the footprints of the characters in the drama, and grandma Sitting in a coffee shop basking in the sun, blowing the wind on the Erhai Lake, learning to do handicrafts... feel the slow-paced local life.
The attention of Jingmei Food has increased simultaneously
From "Five Golden Flowers" to "Heart Flowers on the Road", and now "To a Place with Wind", from Cangshan Erhai Lake, Butterfly Spring, Dali Ancient City to Shaxi Ancient Town and Fengyang Town, Dali has been dubbed leisurely. , The name of healing is also fascinating under the presentation of film and television works, followed by the improvement of the tourism economy.
On January 16, Dali State Scenic Spots (A-level scenic spots, Erhai Ecological Corridor, Ideal State) received more than 100,000 tourists, and on January 9, the number of tourists received was more than 50,000.
According to Li Haizhong, president of the Dali Inn Association, there are currently about 7,000 inns in Dali, and the number of reservations in early January has risen rapidly. Judging from the recent booking situation, there are many inns with good locations around the Erhai Lake and good viewing conditions. Already booked.
Braised yellow chicken, milk fan, flower cake, fried potato, cherry wine... In the TV series, Dali's delicacies continue to go out of the circle.
Statistics show that since the show started, searches for the same food in the show have continued to rise.
Among them, the search volume of "Eighteen Monsters of Yunnan, milk made into slices" has the largest increase in search volume, up 544% year-on-year, and the search volume of flower cakes made of pickled fresh roses has increased by 215% year-on-year. The search volume of tea, packaged tofu, etc. also increased.
"I have already ordered takeaways such as bridge rice noodles, meringue flower cakes, rose milk fan rolls, and fried bait cubes. The food in the drama is so tempting that I can't help but want to eat it right away. I can eat it while watching the drama. , Pretending that I am also in Dali." Liu Li, who works in Haidian, Beijing, told reporters that recently because of watching dramas, she "unlocked" many Yunnan delicacies that she had never tried before. Eating local snacks frequently can be regarded as giving my tongue a first-hand experience of the 'Dali style'."
In Chen Qin's view, the TV series has brought great enthusiasm to Fengyang Town, where "The Windy Courtyard" is located, but he does not hope that Fengyang Town will only have a temporary popularity, but hopes that when the heat subsides, it can heal people for a long time.
"We have created a village tourism loop in the cultural tourism planning, and there is a tea garden in the middle of the mountain, overlooking the rural scenery of the entire Haixi." Chen Qin said, hoping to establish a long-term operation mechanism and continue to develop.
workers daily