willie
During the Spring Festival holiday this year, Beijing carried out 994 and 2,067 mass cultural activities of various themes, including Spring Festival temple fairs, lantern festivals and flower shows, the Spring Festival Gala for the common people, celebrating the New Year in the library, sending Spring Festival couplets and blessings, public welfare film screenings, etc. The large-scale "New Year's Eve" activities, rich and high-quality spiritual food, have increased the options for the New Year, and there are more fresh new elements, especially immersive, experiential, and interactive new consumption scenes are constantly emerging. Make holiday life more colorful.
The Capital Museum opened its night show, inviting audiences to come to the museum to listen to the traditional Rabbit story, enjoy rabbit-related cultural relics, and pick up tools to make rabbit New Year pictures; During the event, the children drew their expectations for the Year of the Rabbit based on the rabbit-themed handicrafts collected in the museum; the Summer Palace set up a children's science popularization activity area in the West Side Hall, and held two themed experience activities of "Auspicious Rabbit Yingfu" and "Wonderful Plum Fragrance"... Many museums have coincidentally promoted the "immersive experience" project. This kind of activity is both "talking" and "hands-on", which is both meaningful and interesting, making the Spring Festival more enjoyable.
During the Chinese New Year, many citizens and tourists will "go to the exhibition" as part of the cultural life of the Spring Festival.
During the Spring Festival this year, various cultural, museum and art exhibitions in Beijing competed for creativity, content, and brand, ushering in a peak passenger flow.
On January 26, "People's Daily" published an article titled "Let Festival Folklore "Ring" and "Brighten"", praising Beijing for applying 3D holographic projection, virtual reality, augmented reality and other technologies to immersive folk culture exhibition, supplemented by installation art and folk performances.
With the help of modern technology, Beijing interprets culture in a way that is close to modern life, which meets the diverse demands of the audience for innovation and change, making the folk culture exhibition more down-to-earth and popular, attracting many young people to wander in it.
Beijing's homestays also pay more attention to the "experience economy" during the festival, and have launched special Chinese New Year activities.
For example, a homestay in Huangshandian Village, Zhoukoudian Town, Fangshan District, offers different "traditional intangible cultural heritage handmade experiences" every day from the 30th to the 15th day of the first lunar month, such as cutting window grilles and writing large characters, engraving New Year pictures and rubbing them.
The creative and immersive experience activities make the homestay consumption scenarios more diverse and the gameplay more unique, which caters to the needs of consumption upgrades, and also vividly demonstrates the appeal of traditional culture, further enhancing the Beijing country homestay brand in the minds of consumers satisfaction and praise.
This year's Beijing Spring Festival cultural activities have added charm due to the emphasis on "experience", allowing tourists and consumers to enjoy the fusion of ancient and modern charm in a happy and harmonious way.
"Immersive experience" helps to attract young people to fully participate in the activities, truly feel the unique charm of traditional culture, and promote children's all-round development, happy growth, and healthy growth.
A prosperous culture leads to a prosperous city, and a strong culture makes a city strong.
As the national cultural center, Beijing's cultural construction is representative and directional.
In 2023, the work report of the Beijing Municipal Government proposed: "To prosper and develop the culture of the capital, focus on building a 'City of Performing Arts', promote 'Looking at Beijing', carefully organize and create a batch of literary and artistic masterpieces, and run a cultural consumption season that benefits the people." Seriously implement The key to promoting the cultural construction of Beijing in depth is to drive development through innovation, endow the excellent traditional Chinese culture with new era connotations and modern forms of expression, activate its vitality, and promote the creative transformation and innovative development of excellent traditional culture.
Facts have shown that carrying out various cultural activities is good at tapping the "points of interest" and "excitement" of the citizens, seeking the power of communication from "interesting ways", and finding the right "opening ways" that are down-to-earth, and will surely achieve twice the result with half the effort.
Departments at all levels and relevant market entities should conscientiously summarize the good experience and good practices of cultural construction during and before the Spring Festival this year, make good use of the first driving force of innovation, launch more "immersive experiences", and continuously improve Beijing's modern public cultural service system, Optimize the allocation of cultural resources and the supply of public cultural services to better meet the growing spiritual and cultural needs of the people, solidly promote the construction of a national cultural center with practical achievements, and continue to enhance the cultural soft power of the capital of a major country.