During the Spring Festival, Qianmen Street is put on a dazzling new dress.

Lao She Teahouse has held Chinese New Year indoor cultural activities for many years. This year, the "Auspicious Rabbit" check-in area in the lobby on the first floor has become a new year check-in place. You can take pictures with the huge Rabbit Lantern to collect likes and check in, and you can get a souvenir.

On the second floor of the teahouse, the "Clay Painted Rabbit Artwork Exhibition" brought back the childhood memories of old Beijingers in a second.

In the exhibition area, you can learn about the history and culture of the Rabbit Master, and you can also experience the activity of painting the Rabbit Master, and take your favorite "Fu Rabbit" home.

  Many family tourists bring their children to experience Beijing-style cultural activities in the intangible cultural heritage experience area on the second floor. There are fun and educational activities such as dipping candied haws, drawing rabbits, facial makeup, dough figurines, fan painting, shadow puppet making, and rubbing skills. Experience, let the children leave beautiful moments together.

During the Spring Festival, Laoshe Teahouse also has a Beijing-style variety show "Four Seasons Beijing·Tea", Laoshe Teahouse Crosstalk Special, Xuannan Book Storytelling Special, Drum Music Special, parent-child shadow puppetry and other rich interactive performances. You can feel the prosperous Chinese New Year atmosphere indoors.

  Walking on Qianmen Street, the strong flavor of the New Year is coming to your face. The "Tuyuetian Street Reunion Qianmen" Chinese New Year National Tide Fair has kicked off.

The bazaar perfectly combines the grand ceremony of the national tide and the visual feast to create the Qianmen New Year Carnival.

There are not only time-honored brands such as Yili, Shuanghesheng, and Beibingyang, but also trendy items such as national style jewelry, creative handcrafts, and exquisite cultural creations.

  Buying national tide has become a popular trend in recent years.

While displaying the charm of folk culture, Qianmen Street also "blows" the trend of the country.

In the Rabbit, Rabbit, Trendy Art Exhibition, there are nearly 100 different forms of "rabbit" IP trendy toys for consumers to choose from, and nearly 100 different forms of rabbit-themed works are on display, covering paintings, sculptures, creative products, hand-painted and other types.

The "Traces of the East City from the East of the Forbidden City" video exhibition held on Qianmen Street shows tourists the scrolls of Beijing's city, including classic tourist attractions, cultural relics and historic sites, and intangible cultural heritage skills.

In addition, the Jade Rabbit Spring Festival Exhibition at Rongbaozhai on Qianmen Street exhibits Fan Zeng's woodblock watermark series of hand-signed works, Sun Xiaoyun's hand-signed works, Shi Guoliang's hand-signed works, famous master's hand-signed woodblock watermark works, etc.

  In recent years, the Qianmen business district has accelerated the pace of business upgrades. A number of national trendy cultural projects such as the Forbidden City’s Qianmen Culture and Creation, Palace Banquet, and Manzuo Bookstore have made brilliant appearances.

It is worth mentioning that this time, Qianmen Street also issued no-threshold consumption coupons for tourists. Each tourist can receive 10 yuan consumption coupons, which can enjoy discounts in stores such as Bianyifang, Dacheng Xiaoxiang, and Lili Restaurant.

  Text/Reporter Li Jia

  Photography/Reporter Fu Ding