MOTP Etisalat continues to support emerging brands
The Dubai Shopping Festival opens wide windows for promising talents
The event is back with an innovative design and a new venue in the Dubai Design District.
From the source
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With an innovative design and a new headquarters in the Dubai Design District, the Dubai Shopping Festival launched a new round of the "MOTP Communications" event, which will last until the 29th of this month, with the participation of brands in the sectors of art, design, fashion, food, and other fields.
Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Corporation, which organizes the Dubai Shopping Festival, said: “The Foundation invented this concept about 10 years ago, and we were focusing on the question: Why not create some foreign markets that provide an experience similar to the (Covent Garden) area in London?
The aim of this concept is to enable small and medium-sized businesses to own retail stores on the ground, and to provide opportunities for individuals to enjoy innovative experiences of shopping, dining, and more.”
He added: «In the past, outlet events were held in hotels or exhibition centers within the region, and by organizing this event in the open air - especially in the Garden Tower in downtown Dubai, opposite one of Dubai's distinctive landmarks - this temporary market has become an innovative concept that distinguishes us.
Today, in its tenth session, the "Motb Communications" event provided a platform for emerging talents to enable them to develop their brands and enhance their presence with the public.
Al-Khaja continued about the role of the event in empowering local entrepreneurs: “Temporary outdoor stores, which have become one of the main focus of the event, provided the opportunity for retailers to get acquainted with the reality of the market, and to make the necessary decisions to determine the appropriate time to start business in the real world or in permanent spaces. The event allows online shopping websites to enter the market and benefit from customer opinions directly and incorporate them into their business models, which enables them to adjust their products or prices to suit the requirements of shoppers.”
The growth of outdoor stores and marketplaces has enabled startups to enter competitive markets, and these temporary spaces provide the opportunity for retailers to test their new products.
Dubai Festivals and Retail Establishment also provides support through its marketing channels, such as social media platforms with hundreds of thousands of followers, websites, outdoor advertising, collaborations with influencers, and many more.
Al-Khaja continued: “Many individuals relied on (MOTP connections) as a starting point for their business in the past sessions of the event, as it provided opportunities for entrepreneurs to understand the desires and needs of customers and interact with them, in addition to the marketing capabilities provided by the event that small companies cannot obtain. An example is a working mother who owns a small jewelry company and a start-up food company that has several branches in the UAE.
As a government institution committed to supporting small and medium-sized companies and local brands, we organized the event to provide a suitable platform for these companies.”
And he continued, "We placed at the forefront of our priorities companies that do not have stores on the ground in order to give them an opportunity to display their products, and we followed strict criteria for selecting retail and food and beverage subscribers in the 10 sessions of the event."
Each year, different participants who have not previously participated in the event are selected with the aim of developing new businesses and enabling them to enter the market, in addition to providing the opportunity for the “MOTP Etisalat” audience to see the distinctive signs annually.
He emphasized that «public turnout has increased in light of the growth of the event thanks to the participation of more participants and attractive spaces that allow taking appropriate pictures for (Instagram), in addition to many entertainment programs that suit all family members.
The number of visitors to the event reached 12 people in just one day.
He expected MOTP connections to witness a greater presence in this year's session, thanks to the new location in the Dubai Design District, activities inspired by New York City, Dubai Beats concerts, and the participation of the Fenty Beauty brand as additional attractions.
The event launched on the 19th of this month, transforming the Dubai Design District into a bustling market with an atmosphere inspired by New York City, through DJ parties, design brands, fashion, food and live parties.
• 12 thousand people visited the event in one day.
Ahmed Al Khaja:
• "The event allows e-shopping websites to enter the market and benefit from customer opinions directly, and incorporate them into their business models."
temporary stores
When the Dubai Shopping Festival first launched MOTP Etisalat in 2014, relying on pop-up shops to boost the business of new retail businesses was an emerging idea in fashion capitals around the world.
Today, thanks to the support provided by the event, many local retail stores and food and beverage companies have been launched, giving them opportunities to learn about the basics of business, in addition to helping entrepreneurs to enhance their facilities.
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