The thousand-year accumulation of the Taosi ruins, the past and present of the Buddha head in Tianlong Mountain, the bird statue building blocks with mortise and tenon structure, and the exquisite technique of pushing light lacquerware... Click to enter the VR exhibition hall of the 5th Shanxi Cultural Industry Expo (Cloud Cultural Expo) , the unique cultural heritage of Shanxi Province suddenly "lived", bringing an audio-visual feast to the audience during the Spring Festival.
In recent years, affected by various factors such as the epidemic, online services in the tourism industry have developed rapidly.
Internet technology and the digital economy have changed the product types, service methods, information reception and transmission methods, and marketing channels of the tourism industry, bringing profound changes to the entire industry.
With the optimization and adjustment of epidemic prevention and control policies, what changes will happen to my country's online cultural tourism and even the entire industry?
The boundaries between online and offline consumption will gradually blur.
The new consumption of digital cultural tourism with digital content as the core is developing rapidly, and the digital, networked and intelligent development of the cultural tourism industry is showing an accelerated trend.
The online browsing and ordering service of cultural tourism products has the advantages of high efficiency and convenience, but the experience of offline cultural tourism services is still difficult to replace.
New formats, new experiences, and new consumption of digital cultural tourism will become one of the key points in the development of the cultural tourism industry. They will further leverage the advantages of technology and industrial integration, continue to promote the reconstruction of the cultural tourism supply chain, expand the new cultural tourism consumption space, and lead experiential consumption , Smart consumption and other new consumption hotspots and new models.
Online and offline cooperation is not a simple combination, but the connection of the whole link, which requires the coordination of online and offline resources and the reasonable allocation of interests of both parties.
In the process of online and offline integration, it is necessary to invest more human capital, accelerate the construction of platform infrastructure, integrate the business system, management system, procurement and distribution system, etc. Plastic.
In order to promote the integrated development of culture and tourism through online and offline, we first need to realize that culture is an important guarantee. By expanding the connotation of tourism culture, innovating the path of tourism development, and enhancing the cultural value of tourism products, we will continuously inject vitality into the development of the tourism industry.
Secondly, it is necessary to enhance the application of science and technology and independent innovation capabilities, and actively cultivate new business models and new drivers.
Digital technology empowers the high-quality development of cultural and tourism integration, promotes the reshaping of the cultural and tourism industry system, stimulates traditional cultural innovation by strengthening the digital talent team, and rejuvenates excellent cultural resources, thereby realizing the high-quality development of cultural and tourism integration.
Finally, we must realize the integration of culture and tourism public services.
The integrated development of online and offline can complement each other's advantages and boost the development of the cultural tourism industry.
Use new media marketing to form an upsurge of netizens checking in and participating in communication, and further promote the recovery of the cultural and tourism industry.
Realize the integration of cultural and tourism public services, increase the construction of public cultural and tourism facilities, adapt to the development trend of individual travel and self-guided travel that has exploded in recent years, and break the bottleneck of the high-quality development of the tourism industry.
The future of the cultural tourism industry after the deep integration of online and offline can be expected.
economic daily