Chinanews.com, Chengdu, January 22 (He Shao list Peng) Burning incense and ordering tea, watching flash-mob dramas, and making lucky rabbit lanterns... For Yan Yujin, a citizen of Chengdu, the immersive experience of the Song Dynasty at the Sichuan Museum’s New Year Gathering The collision of the life aesthetics of "simplicity and beauty" and modern trends is the New Year's gift he gave himself for the Year of the Rabbit.

"Seeing the cute little rabbit on the cultural relics, I feel that all troubles have been healed."

　　Going to museums to celebrate the "Cultural Year" is becoming a "New Year custom" besides watching movies, grabbing electronic red envelopes, traveling, and ice and snow sports.

In the Spring Festival of the Year of the Rabbit, museums in many places in China have launched a number of blockbuster exhibitions and special activities, allowing the public to experience the cultural roots of the Chinese nation in a cultural feast.

Citizens rubbing the characters of Fu in Chengdu Museum.

Photo by Yang Yudi

　　Since the spring of Mao Times, blessings have been brought by jade rabbits.

From the joint exhibition of "Great Exhibition of 'Rabbit' - Pictures of Chinese Zodiac Cultural Relics in Guimao (Year of the Rabbit)" jointly launched by 52 cultural and museum institutions in China, to "Jade Rabbit Spirits-Shanghai Museum Rabbit Year Spring Exhibition" @瑞兔雨春——Yangzhou Special exhibitions such as the Art Exhibition of the Chinese Zodiac in the Year of the Rabbit in the Museum, the rabbit culture has become the highlight of the Lunar New Year celebrations for many cultural and museum institutions.

　　As soon as the Sichuan Museum's Lunar New Year exhibition "Auspicious Rabbit Treasures-Themed Cultural Relics Exhibition of the Year of the Rabbit" was launched, there was a long queue.

The exhibition not only exhibits a number of cultural relics themed with rabbit culture, such as the portrait brick of the Queen Mother of the Eastern Han Dynasty and the Queen Mother of the West Jade Rabbit pounding medicine, the bronze mirror of the Tang Yue Palace, the Jade Rabbit with the double sparrow title, and the posthumous treasure of the rabbit button built by King Shu of the Five Dynasties. It also specially sets up 5 interactive exhibition areas. You can also learn about the twelve zodiac signs through interesting activities.

Chengdu Jinsha Site Museum.

Photo courtesy of Jinsha Site Museum

　　"We specially designed the spokesperson 'Tubao Tuantuan' for this exhibition, and used the cartoon image of 'New National Tide' to shorten the distance between the audience and the museum." Wei Ziqi, curator of Sichuan Museum, said that through the national tide, technology and other cultural relics With blessings, the sleeping cultural relics in the window gradually "come to life".

　　The customs of the year change, but the taste of the year remains unchanged.

Despite the severe cold, self-made Chinese new year welcome activities such as rubbings of lucky characters in the cultural and creative area of ​​Chengdu Museum, DIY lanterns, and making happy spinning tops are in full swing.

Many viewers are keen on "Blessings come home", and they spread the square red paper on the rubbing board engraved with the word "Fu", gently press it with the rubbing bag and slowly uncover it, a picture of a happy "Fu" character manufacture complete.

　　"Turning and printing Fu characters by hand can increase children's interest in exploring traditional culture." said Liu Jie, a Chengdu citizen who brought her children to Tufu.

　　In addition to "showing treasures" in the museum and creating national trends in cultural creations, the Chengdu Jinsha Site Museum also moved its "exhibitions" outdoors during the Spring Festival this year, using technology and archaeology to cross boundaries to demonstrate the new trend of "national trends".

The bronze standing man unearthed from the Jinsha site turned into a "geek of science and technology", and the sun-worshiping lamp groups from all over the world collectively appeared, and the "Ancient Shu Life" lamp group with a span of more than 40 meters reproduced the scenes of the ancients making copper, gold and jade...

Sichuan Museum's Lunar New Year Exhibition "Auspicious Rabbit Treasures-Themed Cultural Relics Exhibition of the Year of the Rabbit in Guimao".

Photo by An Yuan

　　"A few years ago during the Spring Festival, the Jinsha Site Museum tended to express traditional folk customs, but this year's Spring Festival we deliberately incorporated elements of the national trend and set up a special check-in area for Hanfu lovers." Yao Fei, deputy director of the Chengdu Jinsha Site Museum, said that with the socio-economic With the level of development, people's spiritual and cultural consumption needs are more diversified and personalized.

　　Behind the "Cultural Year" of museums is the rapid development of Chinese museums.

According to statistics, during the "13th Five-Year Plan" period, the number of registered museums in China increased from 4,692 to 5,788, and the total number has jumped to the top five in the world.

As of May 18, 2022, 5,605 museums in China will be open for free, accounting for more than 90%.

　　According to Huang Xiaofeng, deputy director of the Chengdu Museum, going to the museum to celebrate the "cultural year" during the Spring Festival is not only closely related to the current social and cultural development, but also related to the "walking out of the museum" of various museums, keeping up with the development of the times and being close to people's lives.

　　"During the Spring Festival, every museum will find ways to hold unique cultural activities to attract audiences, so this is a 'two-way approach'." Huang Xiaofeng also said that in order to meet the demands of mass cultural consumption, museums have injected more cultural and creative development. Think more, and let the traditional Chinese New Year elements and the contemporary national trend spark sparks across time and space through cultural and creative products.

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